Off-Site SEO – This refers to Search Engine Optimization tactics that do not involved any direct manipulation of your website’s files. It refers to things that happen away from your website that have a direct influence on how your site behaves in search engines.

Some examples of Off-Site SEO include:

  • Link Building [link: ]
  • Directory Submission [link: ]
  • Local Search [link: ]
  • Social Media [link: ]

On-Site SEO – This refers to Search Engine Optimization tactics that involve any direct edits that you might make to your website’s files. These edits and the way your website is structured have a direct influence on how your site behaves in search engines.

Some examples of On-Site SEO include:

  • Editing Title Tags [link: ]
  • Editing Meta Tags [link: ]
  • Copywriting [link: ]
  • Image Optimization [link: ]

One-Way Link – A One-way link is a term used among search engine optimizers referring to a specific type of link building method. It is a Hyperlink that points to a website without any reciprocal link; thus the link goes “one way” in direction.

It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines (and thus more valuable).

There are many theories on link building and one-way links verse reciprocal links. Google [link: ] is the company that has made this concept very popular with their PageRank [link: ] algorithm.

Open-Source – Software which is distributed with its source code such that developers can modify it as they see fit. On the web open source is a great strategy for quickly building immense exposure and mindshare.

A great example of open-source technology would be WordPress.

Opera – A fast standards based web browser.

Visit Opera

Organic Results – Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results (or “natural search results”). Organic search results are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trust related data.

Most clicks on search results [link: ] are on the organic search results. Some studies have shown that 60-80% of clicks are on the organic search results.

Also read: Click Distribution & Percentages by SERP Rank

Outbound Link – A link from one website to another external site.

Some webmasters believe in link hoarding [link: ], however linking out to useful relevant related documents is an easy way to help search engines understand what your website is about.

If you reference other resources it also helps you build credibility and leverage the work of others without having to do everything yourself. Some webmasters track where their traffic comes from, so if you link to related websites they may be more likely to link back to your site.

Overture – The company which pioneered search marketing by selling targeted searches on a pay per click basis. Originally named GoTo, they were eventually bought out by Yahoo! and branded as Yahoo! Search Marketing.

Visit: Yahoo! Search Marketing

Overture Keyword Selector Tool – Popular keyword research tool, based largely on Yahoo! search statistics. Heavily skewed toward commercially oriented searches, also combines singular and plural versions of a keyword into a single version.

Visit: Overture Keyword Selector Tool


refers to content specific to a particular topic

Outbound links

links that direct “off-site” to another website