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International SEO Core Considerations

Search engine optimization might seem simple when you are looking at one specific region, but when you are looking at SEO from an international level it becomes a different ball game. Like in different regions its only right to say you should expect different demographics for SEO strategies. SEO professionals should have some core factors that help gain traction internationally in mind when taking on a task. We take a look at these key factors and how much of a consideration they should put forefront.

Understand the Environment

They say in Rome do as the Romans do, which is difficult to know when in fact your are in Canada. This geographical difference puts one at a disadvantage because you are up against established forces. All in all its just a disadvantage doesn’t kick you out of the race.

Domain

Which domain you are using and where its hosted is another factor any SEO professional should keep in mind. You have more traction where you are hosted for the simple fact that people associate more with local domains.

Decisions

Going global is an action that is totally doable but its not for the faint hearted. Choosing whether to use country-based TDLs or using a single website depends more on your situation than your pockets. If you are doing well selling key chains in your country and want to expand abroad it is more likely for you to maintain a single site. With physical business location all around the world it would be business savvy to host in the target nation.

Google Properties

If you have physical presences in a country it helps to list it in Google places helps you. Listing your company in countries you are expanding to and connecting to your site if it is one specific to that region or to a page within the site, that helps.

Links

The links a site gets say from a domain in Germany with the a .ge link, Google derives from that. This is an important consideration if at all you were to get better SEO rankings, the functionality so as to get links derived from the same region.

Language and Definitions

Nothing kills a site than one that you don’t understand the language used, clearly you won’t stick around there for long. The reason for hosting different sites in different regions is to get the message across in the said regions. Those loosely translated sites are even more irritating to consumers, get a copywriter who understands the target language.

All in all, plans sound all good until you get down to the financing. Stay on your lane! Work with what you have got.

Why Every Business Should Have a Responsive Web Design

In years past the way to take a business seriously was the presence of a physical address. Business has changed a lot since, now all we have to do is ‘Google’ your business and we get a gist of what your business is all about. This has made one of the more fundamental requirements of any business is a website. The growth of the internet signifies just how fundamental a website is. Accessibility of the internet has been made easier with the increase of internet enabled gadgets like smartphones, laptops and the likes. As soon as you say your brand name the search for your online presence starts.

With the different avenues one has to access the internet, website owners have the responsibility having responsive web designs. User experience does a whole lot to the chances of one coming back to your site. That seamless experience determines a lot for visitors, you don’t want to be on a site too long and not figure out how to get around. Responsive web design helps in this and also eliminates the need to create a separate mobile site to provide the same information. Responsive web design makes sure brand integrity is maintained and for SEO purposes makes your site a lot easier to crawl.

In this day and age it is difficult to find one operating more so a business without a website. Technology has been making it easier and easier for people to get around doing their businesses. The increase in smartphone sales puts the number of people able to access the internet at an increase too. Brands that integrate mobile in their online presence caters to this growing number of mobile users and offers a truly cohesive user experience.

 

Improve Traffic And Sales With These Article Marketing Suggestions

There are few Internet tactics more powerful than article marketing to promote your business. Just create great content, share it with the world and work hard to bring in sales. Read on for some tips to help you successfully market articles.

Controversy sells. You can use this to entice people to read your articles. This is something that the media has down pat. Using issues such as politics in your articles will entice people to read them and re-post them in their blogs, therefore directing even more readers to your site.

Allow your original voice and personal style to show through in your writing. By inserting some of your own personality into articles, readers will connect to you more. Being direct and unique will impact your readership in a positive way.

Try to incorporate more profound parts of who you are in your article. Be original and use your personality to create great content. Let people know who you are as you write. Your targeted readers will be much more likely to visit again.

As you keep writing, your online presence will grow stronger. Compile your best work to create an eBook. You can then sell the eBook (or even give it away) to promote your business. If you have a quality eBook, it will be shared by many of your readers and bring more business and traffic to your website.

You can educate people with your writing. If your market research shows that customers are having a particular problem over and over, write about the solution to that problem. Don’t worry if other people have already written articles on the same topic. Obviously, those articles weren’t enough to solve the problem or it wouldn’t still be occurring.

Submitting lots of articles is key. If blogging is your primary marketing method, then pay attention to how often you post articles. To boost your rank on a single keyword or phrase, you must submit many articles on that topic. When you have a competitive keyword, you should submit ten to public blogging networks and five to directories. To get a fairly high ranking, you must then create 50 posts for private blog networks.

Your articles should make your readers want to take some sort of action. Your readers might want to have an easy way out, but one writing will not have all the info. Focus on what you think your readers should do after they read your article and then begin writing. Expand on that goal and they will be headed right for their pocketbooks.

Give valuable information to your readers. Every client wants to be sure they get something from your article, so they will be more likely to read your work if they feel that way.

Take advice from gurus and so-called experts with a grain of salt. If these people knew everything, they’d be far more successful than they are. Even so, it doesn’t mean they lack knowledge and you can most likely learn something. Just be sure you take their intel in due course with your own experiences.

Using article marketing effectively means really understanding the details of your target audience and writing each article to cater to them, their needs and their problems. If you are trying to market to animal lovers, including articles about great pasta dishes is not going to be very effective. When your content is what your target audience wants, they will visit again and again and share the content with friends, so you will get more traffic.

Don’t be afraid to use some personality in your articles; this will make them much more entertaining. You can do this by following a few simple rules. Write about your personal story, what you want to do, what your opinions are, have a debate and give examples from your own experiences. By having a personal feel to your writing, you’ll seem more real.

Proofread your articles thoroughly before you submit them to an article directory. Your article can be turned down if it contains spelling or grammatical errors. Check using software, and then have your friends and family double check it for errors, which a spell checker might not find, like putting “ear” instead of “eat”. )

Pick your topics carefully and develop a strategy that will complement your niche. Once you become an expert in your field, you can easily forget the little things that may have been a struggle in the beginning.

Use your writing time wisely. Honing your skills will help. There are many techniques to help with writing, but you need to find the one that works best for you. The time you spend learning good writing skills and practicing your writing will pay off in the long run with increased profits.

Any company who successfully uses article marketing will find great boosts in profits. You can easily write articles without spending a lot of money. Keeping these tips in mind can help you make use of article marketing for boosting your business.

 

Making Your Site A Customer Magnet

Without an effective search engine optimization plan, you can build the best website in the world and no one will see it. A SEO plan is required to get your page seen by those who need to see it. The tips below will help you to find some of the most effective ways to get your page ranked at the top.

One way you can always make sure you show up in the search results is by paying Google and having a result on the first page of the search results as a sponsored link. This ensures that your business is noticed by many on the first page out to the side.

If you can complete any sort of research and provide the data you gather, do it! People love to link to statistics and graphs, so pick a topic that you think people will find useful and run with it. Remember to post a link to your results on social media so people can quickly find it and re-post it.

Search engine optimization is the absolute best way to get the most bang for your buck when it comes to having or managing a professional website. This is because it allows you to have a higher amount of traffic without putting in extra work to the website itself.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.

The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.

Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.

Do not duplicate content within your site to try to get more pages into the search rankings. This is considered spamming by the search engines and can get you banned. Keep making unique content for your keywords on different pages to add more of your site to the index of the search engines.

To calculate keyword density on your page, divide the number of times you use a specific keyword by the total number of words on the page, then multiple by 100. This percentage is your keyword density, and the number, optimally, should fall between 1% and 3%. If you are checking on a keyword phrase, multiple the number of words in the phrase by the number of times the phrase appears, then divide by the total number of words, multiplying this entire figure by 100.

A great way to improve search engine optimization is to refresh your website with new content and new pages frequently. Search engines know whether anything is changing on your website or not so it is extremely important to keep your content fresh so that your site does not seem like it is being neglected.

For more information on search engine marketing please contact us

Structured Data and SEO

Using structured data on your site is a brilliant way of making it easy for search engines to find you. What is structured data? This is just a clever way of putting tags around content such as text to help machines better understand what the content is all about and how it relates to other content on the web. You have loads more content you can tag too, videos, events, products e.t.c

If it all seems too much to understand you should not worry, https://schema.org has large amounts of resources that can help understand structured data better. You can also find examples on how to use structured data on there too. Now that we have shed some light on structured data, lets look at why every site should have it. If for any reason, then for the fact that structured data aids Google to find you. This gives you an edge over others who may not be using it. SERPs now publish rich snippets so as a way of getting better rankings structured data would be a safe bet.