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Why The Correct Web Design And SEO Are Essential

By Liz Leask

There are not many businesses, no matter how large or small, who will not derive a great amount of good, and boost their profits, by having an internet presence.

The first aspect of appearing online is of course for the company concerned to have a website which has been designed by a professional web designer who can advise the would be site owner of the sort of design that would be most suitable for the services or goods that he provides, the budget he envisages, how long it will take to design the site, when it is likely to appear in the internet, etc. etc.

Some people become so enthused when they reach the decision of having a website that they rush head long into it without considering the best design, the colour scheme, the content, the keywords, whether to have images, music, etc.

Another matter that must be taken into account when designing a website is if the company wishes to be seen locally, nationally or internationally, as the geographical reference is very important. To have a website designed for a particular local region can be less expensive than if the website requires to be seen on an international level, and so making the incorrect choice as regards this can cost a lot of unnecessary cost.

The tone must also bee correct for the sector that the firm belongs to.

If it is the site of a firm such as an undertaker, the general tone should be serious and gloomy, but on the other hand if it is a site designed for a holiday company, a garden center, hotels, etc., the tone should be relaxing, colourful and cheery.

The choice of colours which in a way is part of a tone must also be absolutely right for the sort of business it relates to. The web design for a formal kind of company such as an accountant, a doctor, a debt help company, a dentist, a cosmetic surgeon , etc. would suit colours such as olive green, cream, chocolate brown, navy blue, or the likes.

If the web design is for a company specializing in children’s parties, flower shops, magicians, singers, discos, etc. bright, exotic schemes like very bright orange, scarlet, purple and orange are the order of the day.

After deciding on the tone and colour scheme the correct content is crucial as content means the words, including the headings, that are displayed on the website, and when this is relevant, interesting and describes in a clear and meaningful fashion what goods or services are being provided, more visitors to the site will translate into customers and the profits of the company will become much higher.

It is incredible how many businesses appear online, but the content is so bad that it is impossible to work out exactly what they are trying to sell.

The essential words on a any site are known as keywords and a search engine optimization specialist can with his skill optimize these keywords by use of article writing, blogs, press releases, etc. so that they are placed much hire on the search engines. When someone is looking for these goods and types them into Google and so on and clicks into the keyword, he or she will be immediately be lead to that website and if the website is appealing, a sale should result.

These are some of the features that are essential to bear in mind when having a website built, but there are several other features that also matter, such as images and music.

We are a U.K. website services company staffed by native English speakers. We offer all SEO Scotland, including monthly SEO Glasgow article and content writing, blogs, press releases, directory submissions, etc. on their own. We have achieved page one positions on Google, etc. for extremely high volume keywords.

The Fortunate Life Of The SEO EXpert

By Liz Leask

Almost everyone, as soon as they reach adulthood, have to work to earn a living no matter whether the employment involves working for themselves or working for a boss.

This applies to the majority of the world population, that is unless they have been born into wealth, but even then most people actually prefer to keep busy even if they have been born with a silver spoon in their mouth.

During a year most people are at their place of work except for about four to six weeks when they have a holiday usually about three to four weeks in the middle of summer and a week at Easter and Christmas. For the rest of the year they have very little freedom or choice of what they do for between thirty five and forty hours each week when they must work.

There are some people who are fortunate to have a special talent which enables them to work fewer hours yearly than the average human being. Sports people belong to this group with footballers, for example, only appearing to their public a couple of hours each week for a few months of the year, but admiteldy they have to train at some other times, but never the less they have much more free time than most.

The same is true for most other people engaged in professional sports such as boxers, rowers, rally drivers, runners, etc. etc., All of whom do not appear to work all that long.

Entertainets, including comedians, singers and actors rarely work in the way normal members of the public do, but many of them can make vast fortunes for working a relatively short time.

Howvever all of the above category of workers are similar to more run of the mill people who work in offices, shops, hotels, and so on, in that they are required to be at a certain place of work for specifific period of time, and the have no choice regarding this.

One profession that is very lucky is regards the location for their work are web design and search engine optimization specialists who are as long as they have total access to a telephone and computer can work and live absolutely anywhere.

It is surprising how many people in the UK think that they are dealing with a web design and SEO company in their own country when in fact the website optimization company is in Spain, Italy, America or even further afield.

This does not mean that the customer does not receive the same high level of web design and SEO that he expects and deserves. It is only due to the fact that the search engine optimization expert can perform an equally good job no matter where he or she is in the world as long as they have the facilities to perform their work and to communicate easily by phone or web cam with their client.

Therefor a website service expert who can do so much to increase a customer’s client base and place there business at a much better and profitable level also has the ability to make his or her own life much more enjoyable as well.

We are a U.K. website services company staffed by native English speakers. We offer all SEO Scotland, including monthly search engine optimization Scotland article and content writing, blogs, press releases, directory submissions, etc. on their own. We have achieved page one positions on Google, etc. for extremely high volume keywords.