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Making Your Site A Customer Magnet

Without an effective search engine optimization plan, you can build the best website in the world and no one will see it. A SEO plan is required to get your page seen by those who need to see it. The tips below will help you to find some of the most effective ways to get your page ranked at the top.

One way you can always make sure you show up in the search results is by paying Google and having a result on the first page of the search results as a sponsored link. This ensures that your business is noticed by many on the first page out to the side.

If you can complete any sort of research and provide the data you gather, do it! People love to link to statistics and graphs, so pick a topic that you think people will find useful and run with it. Remember to post a link to your results on social media so people can quickly find it and re-post it.

Search engine optimization is the absolute best way to get the most bang for your buck when it comes to having or managing a professional website. This is because it allows you to have a higher amount of traffic without putting in extra work to the website itself.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.

The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.

Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.

Do not duplicate content within your site to try to get more pages into the search rankings. This is considered spamming by the search engines and can get you banned. Keep making unique content for your keywords on different pages to add more of your site to the index of the search engines.

To calculate keyword density on your page, divide the number of times you use a specific keyword by the total number of words on the page, then multiple by 100. This percentage is your keyword density, and the number, optimally, should fall between 1% and 3%. If you are checking on a keyword phrase, multiple the number of words in the phrase by the number of times the phrase appears, then divide by the total number of words, multiplying this entire figure by 100.

A great way to improve search engine optimization is to refresh your website with new content and new pages frequently. Search engines know whether anything is changing on your website or not so it is extremely important to keep your content fresh so that your site does not seem like it is being neglected.

For more information on search engine marketing please contact us

Web Design Concepts

Copyright © 2012 Joe Cleary

Having a strong online presence is important for any company especially nowadays when more and more consumers are turning to the internet for their various needs. And one of the effective ways to accomplish this is through having your own company website.

But of course, it will not suffice that you put up a website. The latter should have an effective web design in order to capture the interest of internet users as well as your potential customers.

If you are not exactly a master of web design, do not fret because there are a lot of companies which can do the task for you. If you are a resident of populated area, then you are in luck for there are a number of web design companies which are more than willing to render their service.

But then again, it is also important that you know even some of the basic concepts and key ideas when it comes to web design.

Colors

One of the important elements of web design is color. There are actually hundreds of colors and color combinations to choose from. But what is important here is that you stick to a specific color palette. This way, your website will not look like a colorful mess. 2 to 3 colors will do. Just mix and match them and use different shades.

It will also be a wise choice if you use the colors in the logo of the website. You have to keep in mind that the colors of the website also speak of your company identity. Hence, you should always reiterate the logo which represents your brand and company.

In the same manner, it is also important that you know where to place colors and when to leave white space. You do not want to make your website look childish and cluttered because of the screaming colors which are not properly placed.

Patterns and elements

Aside from the proper use of colors, your website should also have the right elements. This is especially true in terms of the homepage.

One of the most significant things that you should bear in mind and look for when you talk to representatives from a web design company is that the key elements should be found in the homepage easily. That means all the links to the different pages of the site should be found here.

The links to the section detailing the background information contact details, as well as products and services offered by the company should also be placed in the homepage. The same is true for the account management details for the members and customers.

User convenience

The last but probably one of the most important things that you have to bear in mind when it comes to web design and hiring a web design company is that it should always have the convenience of users at the top priority. This is actually one of the keys to effective web design.

We are a Long Island Web Design Company, that specializes in Web Development, E-Commerce Design, SEO and Social Media. For more please contact us at www.damoclesdesigns.com .

Aspects Concerning Web Design And Search Engine Optimization

A large percentage of businesses in this modern era have a website in which they aim to promote the goods and services that the firm offers.

This applies to all sorts of companies, from the one man band working from his or her own home right up to major national and international companies.

Many people, especially when it is their very first website, are so keen to see their brand advertised online, that they jump into their choice of website without first of all thinking deeply about the most appropriate design for their type of business.

A website is exactly like the window of a high street shop, and it is very important to reflect the business in the most suitable light, and this is relevant to all whether the website is merely being used to back up a company that already has business premises or if it sells purely online.

It is not only the design and layout of a website that matters because the content is also very important, and by content we mean whatever is written or portread on the site. The website must also be SEO friendly, and an element of this, is that some of the words on the website are those that explain the main objects that the website owner is providing and selling, and this appertains particularly to the home page.

Some examples of this, as regards search engine optimization,if this is the website of a kitchen company, content of the site would have to have such words as “Kitchens”, “exclusive designer kitchen” ” marble and granite work tops”, etc. etc.

The website content of a wedding car hire company should contain such words as “Luxury wedding car hire”, “chauffeur driven wedding car specialists”, ” car hire for the bride and groom”, etc. etc.

When we are talking about a dog walking company the terms should be “Dog walking”, “Leave your dog with us while you work”, etc. etc.

The colour of the website also matters, and for more serious kinds of businesses, such as solicitors, accountants, funeral directors, etc. etc. the colour scheme should be rather subdued and such colours as dark blue and white usually suit these sorts of websites.

For websites of children’s entertainers, bouncy castle hire, fancy dress suppliers and so on, gaudy colours like bright orange, bright red and bright green make the site lively and interesting. These colours are lively and bright and the content of these websites for SEO purposes should reflect this and should include such phrases as “Have a great birthday party with our bouncy castles”, “Look like a little princess with our fancy dresses”, etc.

The importance of the content of any website cannot be stressed enough and neither can good search engine optimization to place the brand in high positions on the internet.

These are proberly the most important aspects in choosing the best site to place your brand in front of the eyes of the buying population but not the only ones, as thought must also be given to the illustration of the pages by means of photograpgs, etc. and of cource there are such matters as considering if adding music to your site would make it more appealing to your visitors, but we can elaborate more about this at a later time.

How to Get Google’s Penguin and Panda to Love your Website

1300SEONOW will be presenting a information session to BNI Eastern breakfast meeting on 10th of October 2012.

This session will cover the latest changes to the Google search engine landscape and provide useful information on what you can change on your website so that it is liked by both Google’s Penguin and Panda updates.

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

If you own a website then understanding the changes can help improve your rankings and safe guard your site against a Google penalty

The only cost to attend this session is the cost of your breakfast.  Booking for this session are essential.

For more information on this session please complete the form below.

 

What Is SEO

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.