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How to Get Google’s Penguin and Panda to Love your Website

1300SEONOW will be presenting a information session to BNI Eastern breakfast meeting on 10th of October 2012.

This session will cover the latest changes to the Google search engine landscape and provide useful information on what you can change on your website so that it is liked by both Google’s Penguin and Panda updates.

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

If you own a website then understanding the changes can help improve your rankings and safe guard your site against a Google penalty

The only cost to attend this session is the cost of your breakfast.  Booking for this session are essential.

For more information on this session please complete the form below.

 

What Is SEO

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.