Web Design Concepts

Copyright © 2012 Joe Cleary

Having a strong online presence is important for any company especially nowadays when more and more consumers are turning to the internet for their various needs. And one of the effective ways to accomplish this is through having your own company website.

But of course, it will not suffice that you put up a website. The latter should have an effective web design in order to capture the interest of internet users as well as your potential customers.

If you are not exactly a master of web design, do not fret because there are a lot of companies which can do the task for you. If you are a resident of populated area, then you are in luck for there are a number of web design companies which are more than willing to render their service.

But then again, it is also important that you know even some of the basic concepts and key ideas when it comes to web design.


One of the important elements of web design is color. There are actually hundreds of colors and color combinations to choose from. But what is important here is that you stick to a specific color palette. This way, your website will not look like a colorful mess. 2 to 3 colors will do. Just mix and match them and use different shades.

It will also be a wise choice if you use the colors in the logo of the website. You have to keep in mind that the colors of the website also speak of your company identity. Hence, you should always reiterate the logo which represents your brand and company.

In the same manner, it is also important that you know where to place colors and when to leave white space. You do not want to make your website look childish and cluttered because of the screaming colors which are not properly placed.

Patterns and elements

Aside from the proper use of colors, your website should also have the right elements. This is especially true in terms of the homepage.

One of the most significant things that you should bear in mind and look for when you talk to representatives from a web design company is that the key elements should be found in the homepage easily. That means all the links to the different pages of the site should be found here.

The links to the section detailing the background information contact details, as well as products and services offered by the company should also be placed in the homepage. The same is true for the account management details for the members and customers.

User convenience

The last but probably one of the most important things that you have to bear in mind when it comes to web design and hiring a web design company is that it should always have the convenience of users at the top priority. This is actually one of the keys to effective web design.

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