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7 Key Design Tips for High-Converting Landing Pages

If you go by the saying “Don’t judge a book by it’s cover” and expect people to buy it you might be in for a rude shock. That saying probably should be considered when dealing with people and even then put in mind you don’t get second chances to make first impressions. Landing pages is like your book cover here or your first chance to impress. For a successful on-site marketing campaign, landing pages are something you ought to pay attention to. Just having the page however, will not guarantee you high conversion rate on your site. Your landing page leads people to your site, this means if your landing page doesn’t capture visitors attention, high chances are they won’t bother going to your site.

 

You want to improve your site’s conversion rate, here are seven design tips to help you get the inbound traffic.

 

1. Get To The Point

The secret to this is say what you mean, put your message across in the simplest way. Visitors hope to get what they are looking for in the first 5-10 seconds, if nothing captures the eye by then you lose your visitor. Clear headers and sub-headers  bullet points to emphasis on the benefits of the offer helps visitors scan through the page. Make things as brief as possible it goes a long way.

 

2. Use Contrasting Colors

Your call to action on your landing page should be easy for visitors to spot. Use of colors that stand out is a good way to tell your visitors where you want them to focus on.

 

3. Stamp on a Logo

Make sure you logo is on the landing page to help viewers identify with your brand. Place your logo easily visible to see and keep it at the same spot on all your pages – shows consistency.

 

4. Avoid Visual Clutter

A picture tells a thousand words! Images are good for attracting viewers but they tend to distract from the message the landing page carries. Graphics on the page also beautify the page but this increases loading time. Don’t make visitors wait for a minute longer than they have to get a message that can be put in plain text.

 

5. Never Underestimate Formatting

Quite simple to do and very helpful when making landing pages. Making sure your offer comes out clearly on your page by laying out your images, headlines and form etc makes for a good user experience and helps conversion.

 

6. Add Social Proof

Add social proof why don’t you! Positive testimonies could be a great thing to add to your landing page. This adds credibility to your content and helps conversion.

 

7. Be Consistent

Though there is that temptation to change templates every time you feel it needs a change, try and maintain some consistency. Viewers might have gotten a hang of how to navigate through your page changing it often means they have to get around the new template. This reduces conversion rate.

 

So there you have it, 7 design landing page tips to keep your help your conversion rate. Try them!

 

Landing Page Design

By Ian Gall

In this article, I want to look at the subject of landing pages and in particular landing page design and layout. I’m using the plural here because I firmly believe that you should have more than one such page depending on how the visitor arrived at your site.

Definition

Firstly, what do we generally undertand by the term? A landing page can be defined as any page on a website the sole purpose of which is to encourage the visitor to take a certain pre-determined action.

Options

The options on offer could be to enter their email address in exchange for a report or short course. It could also be designed to lead the prospect to the second part of an article – the first part being on an article directory or ezine. On occasion, it may be possible to offer a low cost item for sale but it is probably better to ask for an email address initially. You are attempting to build a relationship here so trust has to be earned.

Design

Whatever the reason for your visitor arriving at your site, it’s important to align your landing page to the particular traffic source from which your prospect came.

For instance, the landing page design can be laid out in such a way as to maximise impact to a visitor who has used certain key search terms. Equally, they may have arrived at the site as a result of a link in an article, blog or email and it’s important to ensure that they land on an appropriate and relevant page.

Try to make things as easy as possible for your visitors to sign up. The layout of your landing page is therefore very important. Make sure the call to action is located near the top of your page so that it is not necessary to scroll down to find it.

There is a school of thought that encourages the sign up area to be “above the fold”. This is a newspaper term which says that the important news should be towards the top of the page so that it grabs attention on the news stand.

It’s also useful to try and imagine the type of person you are aiming for with your landing page. This will help with layout and content as it’s important to grab the attention of the visitor to your site and above all to encourage them to take action.

With this in mind, it’s always worth trying some tweaks to your page to see if the results can be improved. Small changes like the headline used or the position of the opt-in box can make a difference.

Purpose

In most cases, the landing page will be a sales page or at least a call to action of some sort. For it to be successful, it is fundamentally important that the page is as uncluttered as possible and that the prospect is presented with as little choice as possible – sign up or don’t sign up for instance.

However, regular calls to action throughout your landing page can also be of advantage.

Use some of the techniques above and I’m confident you will enjoy an improved conversion rate.

Ian Gall has a blog stuffed full of interest mostly but not exclusively about internet marketing. If your ready to take the next important step to starting an on line business, visit www.emarketing-expert.com