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Improve Traffic And Sales With These Article Marketing Suggestions

There are few Internet tactics more powerful than article marketing to promote your business. Just create great content, share it with the world and work hard to bring in sales. Read on for some tips to help you successfully market articles.

Controversy sells. You can use this to entice people to read your articles. This is something that the media has down pat. Using issues such as politics in your articles will entice people to read them and re-post them in their blogs, therefore directing even more readers to your site.

Allow your original voice and personal style to show through in your writing. By inserting some of your own personality into articles, readers will connect to you more. Being direct and unique will impact your readership in a positive way.

Try to incorporate more profound parts of who you are in your article. Be original and use your personality to create great content. Let people know who you are as you write. Your targeted readers will be much more likely to visit again.

As you keep writing, your online presence will grow stronger. Compile your best work to create an eBook. You can then sell the eBook (or even give it away) to promote your business. If you have a quality eBook, it will be shared by many of your readers and bring more business and traffic to your website.

You can educate people with your writing. If your market research shows that customers are having a particular problem over and over, write about the solution to that problem. Don’t worry if other people have already written articles on the same topic. Obviously, those articles weren’t enough to solve the problem or it wouldn’t still be occurring.

Submitting lots of articles is key. If blogging is your primary marketing method, then pay attention to how often you post articles. To boost your rank on a single keyword or phrase, you must submit many articles on that topic. When you have a competitive keyword, you should submit ten to public blogging networks and five to directories. To get a fairly high ranking, you must then create 50 posts for private blog networks.

Your articles should make your readers want to take some sort of action. Your readers might want to have an easy way out, but one writing will not have all the info. Focus on what you think your readers should do after they read your article and then begin writing. Expand on that goal and they will be headed right for their pocketbooks.

Give valuable information to your readers. Every client wants to be sure they get something from your article, so they will be more likely to read your work if they feel that way.

Take advice from gurus and so-called experts with a grain of salt. If these people knew everything, they’d be far more successful than they are. Even so, it doesn’t mean they lack knowledge and you can most likely learn something. Just be sure you take their intel in due course with your own experiences.

Using article marketing effectively means really understanding the details of your target audience and writing each article to cater to them, their needs and their problems. If you are trying to market to animal lovers, including articles about great pasta dishes is not going to be very effective. When your content is what your target audience wants, they will visit again and again and share the content with friends, so you will get more traffic.

Don’t be afraid to use some personality in your articles; this will make them much more entertaining. You can do this by following a few simple rules. Write about your personal story, what you want to do, what your opinions are, have a debate and give examples from your own experiences. By having a personal feel to your writing, you’ll seem more real.

Proofread your articles thoroughly before you submit them to an article directory. Your article can be turned down if it contains spelling or grammatical errors. Check using software, and then have your friends and family double check it for errors, which a spell checker might not find, like putting “ear” instead of “eat”. )

Pick your topics carefully and develop a strategy that will complement your niche. Once you become an expert in your field, you can easily forget the little things that may have been a struggle in the beginning.

Use your writing time wisely. Honing your skills will help. There are many techniques to help with writing, but you need to find the one that works best for you. The time you spend learning good writing skills and practicing your writing will pay off in the long run with increased profits.

Any company who successfully uses article marketing will find great boosts in profits. You can easily write articles without spending a lot of money. Keeping these tips in mind can help you make use of article marketing for boosting your business.

 

5 common mistakes with rel=canonical

If web pages could just understand what you would want them to do and search engines would just understand what you mean. Paradise huh! Well, if wishes were horses – let me be the optimist that i am and give you the good news. There is a way you can help search engines index your content among duplicate content in the web. Using the rel=canonical tag in your header indicates to search engines your preferred web page version to index among duplicate pages on the web. Use of this tag incorrectly can often present errors or may not achieve the desired effect. Here are 5 common mistakes you can easily make when using canonical tag.

 

1. rel=canonical to the first page of a paginated series

Imagine a motor shop that is about to release a new model of a car which comes in three colors. This has to be put up on the site, it is common to find the use of the rel=canonical tag in the pages that are showing the model of the car in the three different colors. This is the wrong use of the canonical tag, because these are not duplicate pages and cause pages 2 and beyond not being indexed.

In a case like this it is advised to use rel=”prev” and rel=”next”.

 

2. Absolute URLs mistakenly written as relative URLs

Check and see that your URL paths are written as absolute paths which means it includes the http:// or as relative URLs “images/redmodel.png”. Now it is common to find the “http://” missing from the URL making it relative which may not be what you are going for. Algorithm may not read well into that and may skip reading the rel=canonical tag.

 

3. Unintended or multiple declarations of rel=canonical

We understand that sometimes the need to use a template can be ideal but when in use make sure you change the authors’ rel=canonical tag. It is common to miss it and add a rel=canonical tag of your own. When you have multiple rel=canonical tags Google will likely ignore all hints.

 

4. Category or landing page specifies rel=canonical to a featured article

You should avoid using the rel=canonical from a category or landing page to a featured article. In any case you would want both category page and featured article to be found by users, it is advisable to have a self referential rel=canonical tag on the category page.

 

5. rel=canonical in the <body>

The rel=canonical tag should appear in the <head> of a HTML document, having it in the <body> and it will not be regarded. Try and have the rel=canonical tag early in the <head>.

 

Link YouTube Channels to Google+

Now linking Google+ accounts to YouTube accounts and channels is a possibility Google announced. Though still being tested out, Google has opened up to YouTube creators to come up with a version that can be able to manage multiple accounts. This will come as a relief to many who had issues with managing their accounts, if this happens users can enjoy the freedom of managing up to 50 YouTube channels at once. Google says linking your account will unlock new features such as live broadcasts via hangouts, video sharing and YouTube tab on your Google+ page.

 

It’s quite simple actually, to link to your Google+ page users should visit their YouTube account settings and select “connect with Google+ page (beta).” Google have had issues with users combining accounts but this should be straightforward.  However, for mobile apps it would be advisable to use the latest version of the YouTube app on Android and iOS to avoid any unnecessary hitches.

 

Google hangouts has started picking up and is a very interesting feature, now with live broadcasts this should be reason enough to link your accounts.

 

Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain

Matt Cutts, Google’s head of search spam in response to a question asked about buying a domain that had spam on it and still rank it, and he advised against it. While it is very possible to do, for certain reasons, you would rather considering starting a fresh and build from there. You can expect two types of penalties one to get from acquiring such a site, one on the manual side or on the algorithm side. If it is a manual penalty you can fix it and submit a reconsideration request, if its an algorithm penalty you will have to be patient and wait for the algorithm to pick up the changes. Do not forget, depending on how aggressive the spam was the harder it will be to recover from it.

 

The process that it takes for this reconsideration to be done is a gruesome and quite frankly one that need not be so. If it were up to Matt he would pass the domain by and rather start a clean slate. You need to be careful with spammed sites, like Matt says some have been run down to the point of no return and sell them on forums to try get something out of it. You don’t need that!

 

RKG DIGITAL MARKETING REPORT

With the release of RKG ( Rimm-Kaufman Group ) marketing report for the first quarter of 2013, the rise in smartphone and tablet use has advertisers increasing their spending on search ads. It would only be the best move to tap into this growing audience. A couple of interesting scenarios this report had which I thought I would highlight here. The decline in search traffic from laptops and desktops which is not quite a surprise seeing the increase in tablet and smartphone sales. This however has seen an increase in search spending by 24% in the first quarter, with cost of mobile cost-per-click gaining on PC.

 

On search engine click share, RKG realized on traffic share across devices that each search engine shared an advantage on devices where it was the default. Though search engine giant Google still a preferred traffic share across the most popular devices i.e iPad, iPhone and Android Phones. In share traffic generated from mobile, Google lead by 28% to Bing’s 16% but on the Kindle Fire Bing had twice the click share of Google.

 

On revenue per click tablets generated 15% lower than PC, even with gained traffic share among other tablets and Android, which is still less than half that of the iPad.

 

In the first Quarter report of 2013, RKG found that iOS 6 accounted for 83% of Google search traffic from iOS devices, 75% of which not passing a referrer thanks to secure search.

 

This report would not be complete without a look into social media. This might not come as shock to many but Facebook has the lead on share of visits from social sites. Though a small segment of overall site referrer sending just 2% of all site visits, Facebook still has a good command on social media.

 

The full RKG report gives you a deeper look and analysis in search engine optimization, social media, comparison shopping engines and more with over 40 charts to aid.