Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

The future of Google is not cast in stone yet, where innovation keeps changing it’s difficult to put a finger on what changes we are going to see. However, former Google CEO Eric Schmidt, has an idea on what we might see next, at least when it comes to search results. In his upcoming book “The New Digital Age” Schmidt says content that is linked with verified accounts will be given priority than content with no such verification. In his book, Schmidt also tells of an on-line future where privacy will no longer exist claiming it will be “too risky” having thousands of on-line citizens untraceable, anonymous and unverified. You can read more about Schmidt’s thoughts in his book here.