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4 Pages Every Website Needs

There are 4 basic pages every decent website should have:

· A Home Page

· An About Us Page

· A Contact Page

· And A Privacy Policy Page.

There are a few reasons why these pages have become essential to every serious online business and site owner.

Firstly, Google and the big search engines are wary of listing sites that do NOT have these pages. In the age of social sharing, keeping a low profile and not giving too much away about yourself is not valued by the search engines. Websites that do not produce their basic contact and privacy information upfront are considered untrustworthy.It looks like they have something to hide, even if they haven’t they are just a bit disorganized. It is best to just make 4 simple pages and post them in your footer, just like everyone else …. and keep the search engines happy.

Secondly, it isn’t just Google who want your information presented from the outset, it is the USERS too!

If people are going to buy from you, develop a dialogue with you, create joint ventures with you, know-like-and-trust you, then they want to be able to see your business in legal and above board.

If they can see your phone number and address and a photo of you on your contact page; read your inspirational one paragraph story on your about page and trust that you won’t misuse their data and information from their privacy page, then you have enabled them to trust you. Or at least you haven’t put them off.

The reason for a Home Page is because it is a focus point for search engines and search terms. It gives you a shop front online and it distinguishes you as a professional.

The 4 pages can be incredibly simple or sophisticated and elegant.It depends entirely on you and what you think is the best design for your brand. For example; your Contact Us Page could be plain text of your Address and Phone Number, or it could be an advanced submission form process, with specialist icons and options to like and add on Facebook and other social media.

The basic requirements of each page can be broken down into:

Home Page A static page (or latest blog/newsreel page) sitting on your basic URL (i.e. www.yourwebsitename.com not www.yourwebsitename.com/other/page3/) with links to your other pages and posts and an introduction to your site.

About Us Page This page may contain your photo and a few words about your company statement or ideology and perhaps a brief summary of your history.

Contact Us Page The Contact Us Page should DEFINITELY include a physical address as this is a key factor in proving you aren’t an online con artist.You should also include your Full Company name and your full name, a telephone number and at least one email address. If you like you can include Skype, Twitter and Google+ options as well.

Privacy Statement You don’t want to get this wrong as this the tricky legal part.There are lots of good samples out there to choose from and it is simple to copy and paste into your own page. You need to make sure that the following topics are covered; Privacy safeguarded on your site, cookies, external links, private forums, security, opt-ins and any miscellaneous details relevant to your brand.

And there you have it. Four simple pages with simple details showing your visitors and the Search Engines that you are a legitimate business to be trusted and anyone can contact you to talk about your online brand. It’s that easy.

Roy offers 1 day workshops that teach businesses how to create, manage, understand and enjoy their businessds online and through social media. Classes and dates are available thought his site Web Marketing Buddy

Roy successfully trains people on email marketing, web marketing, article writing, affiliate marketing and joint ventures. Email Roy at roy@webmarketingbuddy.com

Are You Thankful For Your Internet Business?

This is Thanksgiving week here in the United States. Regardless of your political persuasion we do have many things to be thankful for in this country.

My question is when you look at all of the things you are thankful for is your Internet business one of them?

I personally have been through many ups and downs in the past 10 years building and maintaining a full-time online business. Running a profitable Internet marketing business is really not any different than running an offline business.

You still need to take care of the basics if you expect to succeed. You certainly need a good product or service and a way to get those out in the marketplace.

What has changed drastically in the last couple of years is how Internet marketing works. Google has made changes to their algorithms in the name of Google Panda and Google Penguin.

It’s interesting in the last six months that those of us who make money online, and are serious about it, have adapted and continue to find ways to do that. If your Internet business is not where you want it to be you may want to consider your business model.

At this point there are so many different ways to make money online you cannot fail if you find one that appeals to you.

We’ve been concentrating more on local business websites and marketing. This continues to work well because you can niche down which allows you to focus on a targeted market with less competition.

Affiliate marketing is best done this way today as well. You have to be creative when you find niches to target, but there are still plenty of them out there.

Network marketing is one of the best ways to make money on the Internet if you’re into social networking. Facebook, Twitter, LinkedIn, and other social sites work really well for meeting people and developing partnerships with them.

Network marketing is a good business model for taking advantage of the efforts of other people while benefiting both them and yourself. The last time I checked there were over 68 companies doing over $100 million a year in revenue that marketed their products with the multi-level marketing business model.

E-mail marketing is a good long term business strategy. My company has benefited from building a large list and continues to make money from it.

If you don’t have an Internet business you are thankful for at this point don’t give up because the opportunities are still there.