Over the past few months, managers of Facebook brand pages have noticed an intense decline in the number of followers viewing their posts as EdgeRank, which controls and identifies what pops out in the newsfeed of your followers, imposes a new tautened algorithm.
Several factors have been identified to help brands adapt to this change. Affinity, which is a score based upon exchanges between users and brand pages, is important. Your followers will not see your posts and be directed to your page by just publishing updates, although interesting questions may prompt your followers to answer. Starting up an argument or debate will likewise encourage others to make a stance. Viewing their profile pages and commenting on some of their posts or queries, which you have a good knowledge and experience on, will surely work for you.
Weight of every action must also be prioritized.“Comments” are more advantageous than “likes” as these create a more interactive rapport. The use of pictures, videos, and links in updates are proven to be effective in luring more followers and thus they are normally given more weight by Facebook. Try to offer a good mix of these media along with well composed and sensible posts or articles.
Time of decay or freshness of contents is also given priority in EdgeRank’s new algorithm. New updates are best posted only when your followers are online. But try to be more cautious as you might be flooding your followers’ pages exactly the same time as others are doing. The more content entering newsfeed followers receive at one time, the less likely that your post will be noticed and shared.
Affinity, Weight, and Timing are the keys to achieving success online. Combine all your efforts and improve your EdgeRank on Facebook.