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How To Become A Video Marketing Master

While we all dream of success, only those who reach for the stars will ever get there. Marketing is one way for us to build our business into something respectable. Using video marketing is a great new way to promote your firm, so read on to find out how to do it right.

The biggest aspect of your video marketing should be your content. Without excellent and relevant content, your video marketing will fail. If viewers are not interested in your videos, you will not be able to make a sale. Make sure that you have interesting and relevant content to be successful with video marketing.

Interviews make great videos. Have a friend or a colleague interview you if you want to give some details about your business and products or interview some customers if you want to share some original reviews of your products. If possible, find an expert in your field who is willing to be interviewed on your products.

When you create a video for marketing purposes keep it under 2 minutes. You want your target audience to watch the whole message, and if it is too long you will potentially lose audiences as they click off. You can always continue a thought or message in a follow up video if needed.

Always take along a video camera with you. You can talk with an expert or just show how your experience went. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.

Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.

Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.

As was mentioned earlier in the beginning of this article, a good video marketing strategy is a great way to improve the visibility of any business. When you implement the advice this article provides, you are putting you and your business in a better position to success. So get out there and start video marketing today!

Live Chat Can Reduce Shopping Cart Abandonment

Online shopping can at times be a stressful experience. For instance, being undecided about what size jumper to get or whether your items will arrive in time. E-commerce businesses need to ensure they are optimising their site to make their shopping experience quick and efficient for all users. One of the most effective ways to do this is to use a live chat tool. Read on for why you should be using it.

Why Use Live Chat?

Live chat is a rather new service that websites are using, but businesses have realised how effective it is and are using it more often. Communication with customers is key to making a sale. If anything on your site is confusing or missing users won’t go through with the sale. Whereas if they can chat with a person in real-time there’s more chance they’ll find out all they need to know and buy the product.

Live Chat Is The Equivalent Of A Sales Executive

When customers buy online they are usually in the comfort of their home, in front of the telly or whilst lying in bed. They haven’t got the chance to ask any questions they may have about the brand to staff members, or get their professional opinion. This doesn’t apply to all products, but at times it helps when there is the option to ask a sales executive for more information.

Live Chat: The Solution Providing customers with a live tool function solves this problem. It provides businesses with the opportunity to offer their services and knowledge to customers. Not all users will use the live chat tool; however those that do will feel more comfortable buying from you.

Respond To Queries In Real-Time

There are numerous ways customers can contact businesses these days – either by email, telephone or through social media such as Facebook and Twitter. However these are not the most efficient ways of getting answers. If a customer is half way through a checkout process, it is unlikely that they will stop what they are doing to ask a question either on Twitter or by email as they may not get an immediate response.

Avoid Delays Having a live chat tool will make all businesses respond to their customers in real-time. That way there are no delays whilst customers wait for businesses to respond. And once the query has been answered, customers are more likely to continue the checkout process and buy the product.