Meta Description Tag – The meta description tag is typically a sentence or two of content which describes the content of the page. Search engines may consider or display this tag at their discretion. Relevant meta description tags may appear in search results [link:] as part of the page description below the page title [link:].

Meta Description code is found between the <head></head> tags and looks like this:

<meta name=”description” content=”Your meta description here. ” / >

A good Meta Description tag should:

  • Be highly relevant to the content on the page.
  • Serve to reinforce the page title.
  • Focus on including offers and secondary keywords & phrases to help add context to the page title.
  • Respect character limit best practices – 145-155 for homepage, and not exceeding 300 character spaces for all other pages.
  • Not be used as a place to spam keywords.

See also:

Meta Keywords Tag – The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting.

Meta Keywords code is found between the <head></head> tags and looks like this:

<meta name=”keywords” content=”your, keywords, here” / >

Many people spammed meta keyword tags and searchers typically never see the tag, so most search engines do not place any weight on it. Many SEO professionals no longer bother to consider meta keywords tags as a serious SEO tactic.

See also:

Meta Refresh – A meta tag used to make a browser refresh to another URL location.

Meta Refresh code is found between the <head></head> tags and looks like this:

<meta http-equiv=”refresh” content=”10;url=http://www.site.com/folder/page.htm” / >

Generally in most cases it is preferred to use a 301 [link:] or 302 [link:] redirect over a meta refresh.

Meta Robots Tag – A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Meta Robots code is found between the <head></head> tags and looks like this:

<meta name=”robots” content=”index, follow” / > or
<meta name=”robots” content=”noindex, nofollow” / > or
<meta name=”robots” content=”noindex, follow” / >

Meta Search Engine – A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index.

Listings are displayed by meta search engines either in aggregate or categorized by search engine source.

See also:

Meta Tags – People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these.

  • The page title [link:] is highly important.
  • The meta description [link:] tag is somewhat important.
  • The meta keywords tag [link:] is not important.

Meta Verification Tag – Meta tags generated by the likes of Google Webmaster Tools [link:], Bing Webmaster, and Yahoo Site Explorer [link:] to enabled webmasters to track important information about their website as it pertains to search engines.

Meta Verification code is found between the <head></head> tags

Google’s tag will look something like this:

<meta name=”google-site-verification” content=”klqM0e8rMzc-lw8nmLK3oSh2r6nRcK9R3hzKRQ8WO3M” />

Bing’s will look something like this:

<meta name=”msvalidate.01″ content=”821232E9D27E41CBDABD92C619D941AA” />

Yahoo’s will look something like this:

<meta name=”y_key” content=”3b9231726420ceb6″ />

Microformats – A microformat is a web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes. This approach allows information intended for end-users (such as contact information, geographic coordinates, calendar events, and the like) to also be automatically processed by software.

See also:

Microsoft (MSN) – Microsoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, Washington, USA, some of its most well-known products include the Microsoft Windows operating system, the internet browser Internet Explorer, and the Microsoft Office suite of productivity software among others.

Microsoft AdCenter – Microsoft’s cost per click ad network. It includes a few interesting features (dayparting, demographic-based bidding, etc.), but it is still a little behind in quality compared to Google AdWords [link].

Mirror Site – Site which mirrors (or duplicates) the contents of another website. Generally search engines prefer not to index duplicate content [link:]. The one exception to this is that if you are a hosting company it might make sense to offer free hosting or a free mirror site to a popular open source [link:] software site to build significant link equity.

Mod-rewrite – A module or plugin for Apache web servers that can be used to rewrite requested URLs on the fly.

It supports an unlimited number of rules and an unlimited number of attached rule conditions for each rule to provide a flexible and powerful URL manipulation mechanism. Mod-rewrites can be used to alter non search-friendly URLs to make them more search-friendly, thus increasing indexing chances (typically used for a dynamic database driven websites).

Movable Type – For sale blogging software which allows you to host a blog on your website. Movable Type is typically much harder to install that WordPress [link:] is.


Moved Permanently – Called a 301-Redirect or “moved permanently”, means that the file has been moved permanently to a new location. This is the preferred method of redirecting for most pages or websites. Depending on your site authority and crawl frequency it may take anywhere from a few days to a month or so for the 301-Redirect [link:] to be picked up.

Myspace – One of the most popular social networking sites, largely revolving around connecting musicians to fans and having an easy to use blogging platform.



Don’t use software tools that purport to auto-generate doorway pages. These pages are usually devoid of meaningful content. Google, in particular, is working on ways to identify and exclude machine-generated doorway pages.

Manual submitting

Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site.

Meta description

a meta tag hidden in the HTML that describes the page’s content. Should be relatively short; around 12 to 20 words is suggested. The meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Make sure your meta description reflects the page content or you may be accused of spamming.

Meta keywords

a meta tag hidden in the HTML that lists keywords relevant to the page’s content. Because search engine spammers have abused this tag so much, this tag provides little to no benefit to your search rankings. Of the major search engines, only Yahoo! still pays any attention to the meta keywords tag. [edit]

Meta Search

Search results derived from several sources and consolidated into a single SERP.

Meta tag stuffing

Repeating keywords in the meta tags and using meta keywords that are unrelated to the site’s content.

Meta tags

Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google.


see “replica”

Miserable Failure

A well known example of “Google bombing”, it poignantly illustrates how inbound text links can affect SERPs. In this instance, hyperlinks containing the keyword phrase miserable failure seem to reflect America’s & the world’s opinion of George W. Bush’s performance, while positioning his White House bio in the #1 position for that search term.

So effective have the results been that today George W. Bush’s White House biography is positioned at #1 on Google for the single word term, failure, forever soiling the reputation of America and office of the President.


A module or plugin for Apache web servers that can be used to rewrite requested URLs on the fly.

It supports an unlimited number of rules and an unlimited number of attached rule conditions for each rule to provide a flexible and powerful URL manipulation mechanism. Which can be used to offer both search engine friendly URLs, thus increasing indexing chances for a dynamic database driven website.


Where hovering the mouse over a text or graphic link without clicking displays something new on the page. For example, a horizontal navigation bar may display further sub-section choices underneath the section hovered over.

Mozilla Firefox

Mozilla Firefox is a web browser that has steadily grown in popularity over the last few years. It’s currently used by about 15% of the world’s Web browsers.

Firefox is free and open source software developed by the Mozilla Corporation and a community of external contributors.

This cross-platform browser, provides support for Microsoft Windows, Mac OS X, and Linux.

The latest version was released on September 18, 2007.


can refer to Microsoft Network and their search engine

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