Doorway page

Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements. Some webmasters cloak [link:] thousands of doorway pages on trusted domains, and rake in a boatload of cash until they are caught and delisted [link:].If the page would have a unique purpose outside of search then search engines are generally fine with it, but if the page only exists because search engines exist then search engines are more likely to frown on the behavior.Also known as a “bridge page” or a “gateway page”. A doorway page is a web page full of keyword-rich copy that doesn’t deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.