Jump Page – An entry into a site other than the homepage. It may be a legitimate landing page, used to measure the results of a specific promotion or campaign. However, these pages are often created exclusively to spam search engine results, or misrepresent a site’s content. Search engines frown heavily on the use of these doorway pages [link:], and may penalize sites if the practice is reported and/or discovered.
- Small programs written in the Java programming language that can be embedded into web pages. Applet programs run on the Internet user’s computer rather than the web server’s computer. Search engines can not run Java applets. Consequently, if navigation or content is embedded in a Java applet, it will be invisible to the search engines and will not get indexed. Java source code gets compiled into executable code called “bytecode.”
- A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.
- meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in hopes a visitor might click on an adsense ad