You submit articles with the hope that they will come before the eyes of people who would be interested in your business, services or products. Ideally, these target customers will be looking at your article and then reading your resource box and clicking the link leading to your website.
You know that your articles are being published online, where anyone can find them. There may be some niche specific websites that publish your articles, but many times your article may be published on a more general website or article directory that is divided into categories.
Sometimes people come to me with the concern of “how can I be sure that my articles are being read by the right people?”.
That’s an excellent question, and there are things you can do to help search engines such as Google direct your target readers to your articles.
1 – Write articles on the general theme of your website. For example, if your website sells surf boards and other surfing paraphernalia, then all of your articles will be on the general topic of “surfing”.
Now I just want to be sure that it’s clear that the articles should not be about your website–don’t talk about your website in the article body. Rather,the article body is for teaching readers about your general niche. That is what will attract the right readers to your articles.
You may have wondered: “Does it matter what topic I write my articles on, seeing as though the only thing that matters is the link in the resource box?”
Yes, it matters a lot. First of all, the link in the resource box is not the only thing that matters. If your website is about surfing and you have a resource box that reflects that topic, but the article itself is about one of your other interests, such as ballroom dancing, then you can anticipate that the people you will be attracting to your article will be interested in ballroom dancing, rather than surfing.
And when they finish reading your article and they look at the resource box, they’ll be very confused that it talks about a site that has nothing to do with what the article was about.
So keep in mind–readers will be attracted to your article because of the topic. If the topic of your article is on the same general theme as your website, then you’re attracting your target customers.
2 – Do research for keywords associated with your niche.
Keyword research allows you to zero in on the actual phrases that your target customers are typing into Google when they do searches. By knowing that information, you can craft your content so that your articles answer the very questions that your target readers are asking.
Keyword research also allows you to use those phrases in your title and article body, which in turn helps Google to associate your article with those keywords.
Ideally, by keyword optimizing your articles, you will be better able to create content that your target readers are looking for, while at the same time making it easy for Google to associate your content with the things that your target readers are searching for (which results in the content getting a higher search engine ranking).
By connecting these two strategies–writing on the same general topic of your website and also doing keyword research, you are setting your articles up to be easily found by people in your target market.
When your articles are published on the internet, you don’t have to concern yourself that your article is visible to every random person who wants to look at it. What you do need to concern yourself with is in creating content that is specifically designed to meet the needs of your target readers and that is keyword optimized to make it so that search engines will direct readers to your articles.
When you do those two things, your can be sure that your target market is reading your articles.