Online business marketers question about internet marketing is whether it makes sense to put a marketing budget toward SEO, PPC, or both?
The two types of search results offered every single time a search is undertaken in a search engine for example is Google. Pay per click is the first option to improve your search engine presence. This is a method used by many search engine marketing to boost traffic to their website. PPC advertising is a paid listing wherein it will appear on the first item on the listing that the searcher sees certain information. Each pay per click search engine has a different rate scale depending on how much money advertisers want to bid on popular keywords. If you’re not a bidder, your listing will also appear in the order of your bid on the results page, and the highest bidder will be on top. The second option is the organic search, wherein it creates results that were not paid advertisements. Which are many online marketers choose that the results are a more accurate reflection of what they may want when searching for a keyword. Thus, they are created by popularity and common usage. The organic search listings, found on the Google search are free listings; no one is paying any money to have their sites advertised.
Clearly, the issue of PPC advertising versus the use of the organic listings approach to networking and publicity is a highly complex subject. Some advertisers were thinking if they will pay Google for PPC listing they will also get help for organic side of things too. Hence, it doesn’t work the same. These two have different entities and Google doesn’t give any preference to websites that run PPC campaigns when it is about the listing of organic section. Nevertheless, if you will use a Google AdWords PPC campaign it will have an indirect impact on the success of an SEO campaign.
Unlike with paid work and searches the benefits of search engine optimization can be seen long after the initial work has been made. Since this is free, advertisers do not pay Google directly, they need to pay an SEO agency or staff to work on keyword identification, constant monitoring, link building, competitive analysis that are needed to achieve maximum return on investment. Since online advertising is a long term process, it is advisable to invest in both SEO and PPC, especially if you are new to online business marketing.
If in case that you are new to online marketing and never invested in SEO, it will take a long time before your website will be recognized by prospective audiences, higher ranking and create a significant amount of traffic. And if you’re aspiring for SEO higher ranking, investing in a PPC advertising campaign is more likely to guarantee faster results for your website.
In some ways, PPC marketing is similar to SEO. The primary difference between SEO and PPC is that a PPC advertising campaigns more likely to generate faster results for your website. Wherein SEO processes may take months to improve your sites ranking. On the other hand, PPC is able to create measurable results within just days and also makes it easier to measure ROI.