Explains that, Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global search engine optimization (SEO) and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is reporting that, with recent changes to Google’s algorithms, companies need to use public relations (PR) in conjunction with an SEO marketing campaign to make an online campaign more effective and to deliver an enhanced return on investment. Enumerates the explanations given by Numero Uno Web Solutions regarding the SEO campaigns and here are the following explanations: First, the Successful SEO campaign integrates the latest SEO strategies with traditional PR strategies of using quality, useful, relevant copy and social media channels to attract, inform, and motivate online customers. Second, “Recent changes in Google, including Penguin and Panda algorithm updates, have put an emphasis on integrating unique, high quality, targeted content that links to quality sites. It’s not a question of quantity or quality—the SEO-PR campaign must incorporate both seamlessly. Third, the future of SEO is not rooted in evolving technology; it’s in the ability to create copy that both readers and Google find engaging. Individuals and other businesses are more likely to link to content that is informative, original, and compelling. it’s important that PR-enhanced SEO campaigns focus on what’s newsworthy and how it impacts the business; doing so can translate into greater coverage and the building out of customer traffic, A poignant editorial will not just attract the target audience, but added links will attract a secondary market.And lastly, The Numero Uno Web Solutions expert notes that it’s also imperative to follow up and see what content is receiving the most traffic and build more complementary content around the topic and/or provide useful tools. As a company’s brand becomes more well-known, SEO-PR campaigns need to further integrate and fine tune content that engages online users. It concludes that, As online SEO and SEM experts, Numero Uno Web Solutions can help small- and medium-sized businesses create a targeted marketing campaign that integrates SEO and PR techniques and resonates with customers while significantly growing market share.