International SEO Best Practices Checklist

Honestly, the talk about local SEO practises has over flown my inbox, with tips and more tips on how to best practise local SEO. Rarely will you find tips on how to best practise international SEO. Locally we have what it takes to have an online presence, but is that what i will use to set up an international presence too? Here are a few tips to help you set up shop on international ground.

1. Hosting
First off, you need to register a new domain with the target country for g Google to detect location using IP address.

2. Country-code top-level domain name (ccTLD)
When picking hosting look into getting proper country code for example: if you decide to locate your business in Kenya, use and so on

3. Content, Language and Culture
Your content also needs to be cutting edge, fresh and written by a native speaker from whichever country it is. Like a Brit trying to speak Indian, certain things will tell you where this person is from, you don’t want that for your site.

4. External linking
Getting links from the specific region should be earned, from niche related interests, blog and so on. Starting with companies you are already involved in can be a great place to start with.

5. Citations
Regional and country specific citations are things you need to have, something like on-line directories or the yellow pages.

6. Physical Location
This should appear on your site at least once, maybe in the “about us” page, in the side footer or both.

7. HTML language specification
Specify what language your site will be in using the lang attribute

8. Google webmaster tools
Make sure you set geo-targeting for ccTLD.

9. Google maps
List your business address and verify it on Google maps.

10. Google+ Local
Creating a profile on Google+ and filling it out to completion is of importance

11. Currency
If there are prices listed in your site make sure the currency symbol used is for the said country.

The more you pay attention to all of these tips the better your results are. The human eye/brain may have skipped a few but Google doesn’t.