It’s no secret, Google has been working on trying to make user experience more enjoyable and safer for users who frequently use their products. With everything they have been doing to get to their goal Google has been looking into ways of cutting unreliability in content provided. With major changes in the way search engines rank sites, strategies too have got to change. Matt Cutts, Head of Web Spam for Google, warns of a major Penguin algorithm update that he believes will be one of the most talked about updates of the year.
Low quality links are no longer a friend to SEO as was previously, Cutts pointed out on this saying more and more sites were been penalised for such. This is bound to hit heavy on retailers who profit out of unreliable link-building strategies. Trying to reach their goal of giving quality content to their users, Google have really nipped this one in the bud and are sure to cut down on suspect content.
This Penguin update will surely be something many adamant Google users will be waiting eagerly to see. In addition to this, Cutts also talked about a new Panda update coming out in a weeks time.