It’s a common misconception that having multiple pieces of content published on different websites and linking back to your own site hurts website rankings.
Here’s the truth: Although it is important to have a variety of links coming from different types of sites, it does not hurt your website to have many different sites publishing the same article.
There is a lot of confusion when it comes to “duplicate content”, but the penalty only occurs when one website publishes the same content repeatedly, rather than when multiple sites publish the same content. Do you see the difference?
The one that Google objects to is having many pages on one website all bearing the same content. That is not the situation with article marketing though. When you submit articles, you can end up with multiple websites publishing the same article one time on each site, which is not something that would result in a penalty to your site.
Having your article published on multiple websites is similar to distributing a press release or some other form of content syndication, such as RSS. Content syndication is essential to how the internet works, and it is very common. When a piece of content appears on multiple sites Google will try to determine the originating source that published the content and use that source as the main reference in their search results.
Having multiple copies of the same article appearing on different websites does not adversely affect the site that is being linked to. Think about it–if that were the case, it would be very easy to destroy a competing website simply by creating a lot of content that linked back to it. That would also mean that no business would dare to submit a press release, for example.
When marketing your website it’s important to first focus on creating a quality website that offers readers value. Getting a high ranking in Google isn’t just about marketing a website–it’s about creating a site that is worthy of a top ranking. As you build up the content on your own site, it’s natural to take some of it and repurpose it as free reprint articles (rewriting the content so that the information on your own site remains unique).
As you focus on creating quality free reprint articles that are truly helpful to your readers, you get wider exposure for your website and yourself. Many times people will read your article and then click the link in your resource box to get more information at your website. This is the type of ‘warm lead’ that is very valuable for converting customers and increasing sales.
It’s also important to do keyword research and to link back to your website using a variety of keyword phrases associated with your niche and to link to different pages on your site. The combination of keyword research with article marketing is really about helping Google to understand what your website is about, rather than trying to do something underhanded.
The topic of your article along with the keywords in the title and especially the anchor text in the resource box help Google to know what your website is about, which assists Google in determining where to place your web pages in its rankings.
Article marketing is still a reliably effective means of driving targeted traffic to a website. The main things to concentrate on are: creating a website with lots of quality content, using that content to create syndicated content that offers value to readers (free reprint articles), as well as making use of a variety of keywords in your article submissions.
If you focus on the value that your website and the content that you create brings to your readers and make your marketing efforts more about enhancing the experience of your target readers, then you will naturally attract readers to your website.