Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

This article explains how Consumers spend more time on social networks than on any category of websites; total time spent on social enlarged 37 percent YoY this July, at 121 billion minutes that month. PC users spend around 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent. Identifies names of social sites  and here are the following: Facebook, Blogger, Twitter, WordPress, LinkedIn and Pinterest. It concludes that tolerance to social advertising is increasing and social networking is no longer in its infancy.