Designing for SEO

Many are the times we find a site that has been designed beautifully but does nothing for SEO. What this does is create a site that catches the eye but not SERP’s which leaves a beautiful masterpiece of a site with less traffic than it ought to have. The same happens to sites that are fully optimised but in terms of design and user experience a lot is left wanting. So where does this leave most of us? Realizing that the two, design and optimisation, go hand in hand and need each other to bring out the best in a website. Getting to that middle ground where sites look cool and offer great user experience, and still are fully optimised is achievable.

In an article on seomoz.org by Justin Taylor, he talks about ways designing for optimisation can work. He talks about stylish fonts that you could use from fonts.com, google, Typekit, Font Deck that won’t compromise on crawlability. The use of cool fonts, throw in type effects such as gradient that enhance a page with banners, call to action, making it less likely for users to bounce.

Justin’s take on what how a designers aims and a SEO goals can work together calling it designing for optimisation. Take picture on a site for example, from a designers point of view images works wonders to keep users glued to the site. However, from a SEO perspective, this doesn’t do much. A solution he (Justin) provides is a mouse-over, when viewed the image is seen and when a user scrolls over the image it shows text describing what the image is all about, giving the SEO what is needed for optimising.

Normally, banners, call to actions and billboards are just images designers use on sites. The message on these elements cannot be crawled by google, however, creating them with CSS, HTML and web fonts can work well for both designers and SEO.

This should all sound great for designers and SEO, and what puts the icing on the cake is that it can actually work.

SimilarWeb looks to topple Alexa with a fresh take on website ranking

Talk about any website ranking tool and the name Alexa won’t miss. For ages this tool has been used to rank websites with few other competitors around but still remains as one of the top tools used to compare global web traffic. However, innovation knows no end and a team of Israeli producers who have come up with SimilarWeb a tool set to rival Alexa. Launched recently, SimilarWeb is being offered for free but a pro version will be rolled out in the coming months for a fee. You can read more about SimilarWeb, see screen shots of its user interface and the differences it has with Alexa here.

YouTube Publishers Can Embed Links to External Websites in Videos

This is indeed good news for all YouTube publishers, embedding links to YouTube videos using the annotations is really a big help. Furthermore, pointing hyperlinks to our own website’s homepage using YouTube’s account or channel can give us traffic to our link. Our target visitors can easily be directed to our page and at the same time they can also navigate it.

Using annotations to our videos can be of great idea and new forthcoming visitors will not be bored with watching the videos that we published on YouTube and will be linked to our own websites. Hence, these annotations can be interesting to our visitors if our video contains news footage, the annotation may point to the text version of the new story hosted on our own website.

Nonetheless, the step by step procedures are easy to follow on how to embed links to external websites in videos. There are only few steps to remember on how to embed links to external websites in videos- 1st is associate our websites with our own YouTube Channels; 2nd is we need to sign –in to our Google Webmasters account then click site name to associate with YouTube, then configure our account; now that we already linked our website to our YouTube account we can verify our account using our phone number; and once the account is verified we can start to create and edit our annotations for the video that we are making, from here we can add the link and our the URL and lastly we can now publish our video. This is really an awesome idea if we are into marketing and expecting for more traffic on our own websites.

And not to mention the last tip that have been mentioned of avoiding the lower third in placing the annotation for this part is of6ten used to display ads.

 

 

5 SEO Tips to Write Great Web Content

SEO copywriting oftentimes gets a bad reputation. And with all the keyword-stuffed sites on the Web, you can easily understand why people think SEO copy falls in one of two camps:

1. Your marketing content is SEO-rich and unreadable for humans.

2. Your content is written for an audience, thus sacrificing a high search ranking.

1300seonow knows from years of experience online marketing content can have the best of both worlds—high search rankings and highly engaging content. It’s just a matter of finesse—and common sense.

Here are 5 tried-and-true SEO copywriting tips that will drive traffic to your site or blog, while offering content that is compelling, useful, and credible.

1. Build cornerstone content.

Content marketing strategy involves building a site that has credibility in your target market. You simply have to offer valuable content related to your company’s expertise and your market’s interest.

Such content is called “cornerstone content.” For example, take a look at Copy Doodle. Our blog is created around keywords that speak to our niche, such as “copywriting,” “online content marketing,” and “SEO.” These keywords are the root of our cornerstone content and the heart of what our target market is most interested in learning about.

If you really want to rank high in searches, create a tutorial of valuable content, then build a landing page optimized for your tutorial’s keyword. Make sure all the links to the “sections” of your tutorial are on this page. This SEO strategy groups a lot of content onto one search engine optimized page, rather than diluting its optimization across multiple pages. Not to mention, this SEO page is useful for your audience and highly sharable.

2. Update your content to increase conversion rates and rankings.

Every time a visitor clicks “back” from your site after not finding what they were looking for, search engines make note. These bounce rates will eventually show the search engines that your site quality isn’t good—and your rankings will take a hit.

Keep your online content fresh and up-to-date to reduce bounce rates and increase relevance—and interest. Not only does this increase your rankings, but it will keep your audience on the page longer when they see new, engaging content, updates, or blog posts.

3. Don’t forget about page descriptions and titles.

Search engine rankings care about the details, including page titles and descriptions. After all, this copy is the first to appear on Google’s search results and the only thing a visitor has to look at when deciding whether or not to click on your site.

Page titles should be keyword rich and contain the site name and page name in 70 characters or less. Page descriptions should be no longer than 160 characters—a little less than a Tweet!—and should offer a keyword-rich description of the page’s content. Think of the page description and page title as you would an ad—you have very little time to capture a viewer’s attention and entice them to click.

4. Use the right keywords in the right place.

SEO is built around highly-targeted keywords, but that’s just the tip of the iceberg. As a rule, if you want a 3% keyword density, you’d include a keyword phrase 3 times for every 100 words you write.

But where you position those keywords matters, too. For example, a keyword as the first word in the first paragraph offers 100% density. Place that same keyword after a prepositional phrase, and you decrease the density to 60%. To avoid red flags from search engines, you should still aim to disperse keywords evenly throughout your online marketing content.

5. Keep it short, sweet, and readable.

Avoid rambling dissertations and try to wrap up your content in about 300 – 700 words. A lot can get said in 300 words and will help Google recognize what SEO keywords you are trying to rank for. If you find that a page’s copy is running long, break the content down into sub-sections or bullet points. Remember to stay focused and relative to your specified keywords.

Web Design Concepts

Copyright © 2012 Joe Cleary

Having a strong online presence is important for any company especially nowadays when more and more consumers are turning to the internet for their various needs. And one of the effective ways to accomplish this is through having your own company website.

But of course, it will not suffice that you put up a website. The latter should have an effective web design in order to capture the interest of internet users as well as your potential customers.

If you are not exactly a master of web design, do not fret because there are a lot of companies which can do the task for you. If you are a resident of populated area, then you are in luck for there are a number of web design companies which are more than willing to render their service.

But then again, it is also important that you know even some of the basic concepts and key ideas when it comes to web design.

Colors

One of the important elements of web design is color. There are actually hundreds of colors and color combinations to choose from. But what is important here is that you stick to a specific color palette. This way, your website will not look like a colorful mess. 2 to 3 colors will do. Just mix and match them and use different shades.

It will also be a wise choice if you use the colors in the logo of the website. You have to keep in mind that the colors of the website also speak of your company identity. Hence, you should always reiterate the logo which represents your brand and company.

In the same manner, it is also important that you know where to place colors and when to leave white space. You do not want to make your website look childish and cluttered because of the screaming colors which are not properly placed.

Patterns and elements

Aside from the proper use of colors, your website should also have the right elements. This is especially true in terms of the homepage.

One of the most significant things that you should bear in mind and look for when you talk to representatives from a web design company is that the key elements should be found in the homepage easily. That means all the links to the different pages of the site should be found here.

The links to the section detailing the background information contact details, as well as products and services offered by the company should also be placed in the homepage. The same is true for the account management details for the members and customers.

User convenience

The last but probably one of the most important things that you have to bear in mind when it comes to web design and hiring a web design company is that it should always have the convenience of users at the top priority. This is actually one of the keys to effective web design.

We are a Long Island Web Design Company, that specializes in Web Development, E-Commerce Design, SEO and Social Media. For more please contact us at www.damoclesdesigns.com .