How to Load Social Widgets Conditionally to Improve your Site’s Performance

Social media has become a great platform for sharing information with a great audience and spreading word around. Having social sharing widgets on your site makes it easier for visitors to share content. The number of people accessing the internet has risen over the years with a substantial number of these people accessing the internet through mobile devices. Statistics have it that 1 in every 4 people have a mobile phone, so you can just imagine how much traffic to your site comes from mobile devices.

 

It is for this reason that site owners should try and improve their site performance by loading social widgets conditionally. What we mean by this is, adding Facebook “Like” button or Twitter widgets makes your your site heavy especially when accessing through a mobile device. Instead, you could have a system wide sharing menu that has all your social widgets making your page load speed faster and eliminating having many tiny social widgets. Page load speeds have become a determining factor in google search rankings so it has become necessary to make your page as light as possible.

Social Authority: Our Measure of Twitter Influence

For twitter fans, social authority has got be the best thing to happen since the social boom 🙂 a metric system that computes influential activity of twitter users’. It highlights content that’s doing well, gives you an overview of your social graph and helps you find new followers who are of great value. There is no hidden secret to how this metric adds up, social authority is basically all about retweets. A retweet is somewhat of an acknowledgement from others that your content is valuable.

What about follower count as a measure of social authority? At least that is what most people use as a measure of influence but that is far from reality. The list of twitter users with the most followers and those with the highest social authority are not similar. One thing social authority thrives on is retweets, the value of your content being shared is how your influence is gauged. This is the major difference between social authority and other metric systems out there.

What you want to do is get more people to spread the content you put on twitter and social authority can help by finding influential users who can share your content to their affiliates. Basically, social authority is a great tool one can use to find important relationships and great beneficial content strategies.

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

With over a billion active users worldwide, it is no secret why companies are making Facebook part of their daily marketing activity. Facebook’s announcement that what companies post through their pages reaches only 16% of their members news feed was thought to be much higher than that by some companies. However, for an improved news feed reach companies would have to fork out cash to promote their posts. This to some seemed to be some kind of underhand tactic to force admins to pay for marketing but Facebook says its just a measure to prevent spam.
It should be understood that since becoming a public company, Facebook needs to make revenue for its shareholders but there should better ways to raise revenue than limiting reach right! Here are a couple of ways Facebook could think of to raise money :-

1. Business Page fees – Introducing a fee for people who open business pages. There are businesses that depend a great deal on Facebook and it would not be inconceivable to charge an amount for using the platform.

2. Increase of Friendship limit – Many have already reached the limit of friends one is allowed to have, increasing the limit at a fee will raise revenue and give users an option to upgrade other than forcing matters. It’s always better having an option.

3. Phone Calls – Facebook could have users call friends cell phones over VOIP for a fee even if they are not on-line  Facebook has got us connected with long lost friends and news ones all together, having this option brings friends even closer.

4. Facebook Offers –  
Like many coupon systems Facebook don’t require prospective customers to do anything other than click on them. Modifying its offer systems to work more like other coupon systems to help aid sales.

5. Real-time Insights – Currently page insights take two days to update which could be speeded up at a fee. Creating premium pages that get real-time insights especially for a companies running campaigns could be very valuable.

For over a billion active users worldwide, limiting reach cuts growth potential drastically and marketers may reconsider using Facebook. As Facebook grows we expect changes to occur, only that these changes shouldn’t chase people away.

20 Tips to Get More People to Read Your Google Plus Posts

Everyone likes to get notifications of comments, likes or shares on posts they have made on different social media platforms. Generally, it feels good when you see people reading your content. So how do get more people to read your posts on Google+?

In this article we take a look at 20 tips that Sarah Schager, a senior social media marketing strategist at Vertical Measures, has for us to increase people who read our posts on Google+.

  • You can start by including pictures or videos in your posts, that catches people’s eyes when they are scrolling through their news feed.
  • Keep your post simple and use only what is necessary to get the message across
  • When need be don’t shy away from taking advantage of using the full character limit. In cases where content is long and has been well-optimized this could work to your favour in your ranking.
  • Using asterisks around the parts of your post that you would like google to use as your title tag. This bolds the text and actually makes it rankable in search results.
  • You can style your post using italics or strike-through
  • Check your post and make sure it is grammatically correct
  • Choose who you share your posts with. Different circles based on demographic can help you target your content to the right audience.
  • For the ones not on Google+ use the option of emailing them.
  • Tagging people in posts that have their interests to make them aware of it
  • Use hashtags in your posts but don’t over do it, 2-3 will do the trick any more and you will seem spammy.
  • On your posts that have links make sure the thumbnail is visually appealing
  • Important posts can be re-posted just incase it slipped a few eyes
  • Select the time of day that your posts get the most +1’s, shares and comments and post at that time. It’s when your followers are most active.
  • You can post interesting blog posts, excerpts or quotes from articles so readers can interact with what you thought about it.
  • Engage readers with conversational topics by asking questions
  • Always respond to comments left on your posts
  • Responding to comments on posts you had already made via email makes it easy for you to keep conversation going on
  • Post on other people’s posts too. The more you interact with others the more likely they are to interact with you.
  • Ask your network to circle you by sending an email or updating on other social network so that you grow your circles.
  • Make sure you have authorship fully set up on your website so your post can be associated with the website it was originally posted on. This also increases your author rank


Google+ is becoming more and more popular and these tips by Sarah are definitely worth implementing to get you interacting with your followers and increase the number of people who read your posts.

How to Handle Customers Who Get Mean on Social Media

Social media has taken over how as to what people do on-line these days. While it may be possible to find someone who does not know what Facebook is, it is highly unlikely to happen in this planet. With an astounding 1 billion active users in the world, more and more businesses are putting up profiles on social media as a way of marketing and making it easier for customers to reach them. Naturally, it is given, running into disgruntled customers who find fault in your product or service is a possibility. Hey, you can’t please everybody all the time right! Social media platforms give customers the perfect opportunity to vent out their frustrations in a way that will capture the eyes of a brand, at least those who are using social media anyway.

Dealing with such customers in such a way as to make a light situation out of what could possibly be nasty is what we are trying to figure out. Getting a positive outcome from this is what we are talking about here and these four tips could help :-

 

  • Give quick responses – Nobody likes being kept wait especially someone who has been wronged. Do your best to respond hastily to these customers, it makes them know you are concerned about them and looking for a solution.
  • Work hard for a positive outcome – Try and find a solution that will satisfy the customer. Exhaust all avenues you can use to give you a happy customer.
  • Make a personal connection – Don’t just reply to posts or tweets without using a name and mentioning the customer’s name too, this makes the customer know they are dealing with someone and not just an auto-responder.
  • Go offline – Your argument doesn’t need to be seen by everybody, you take it to personal messages from the initial contact. These bursts of rage can get messy it would work like a double edged sword, customer will get that personal attention they need and you save the brands image from slander to the public.


One important thing to remember when dealing with a mean customer is, don’t get mad! Keep your cool.