3 Social Media Metrics Your Business Should Track

If your brand is using social media to market then having the knowledge of how your on-line campaign is faring is of utmost value to you. As they say – Knowledge is power – having a grasp on what you are doing right and what is not working for you can only give you an edge on running a successful campaign. So, where should you look? Or better yet which metrics should you look at to keep track of your company. Here we list three metrics you ought to look at to measure your social marketing.

 

1. Share of Voice

What people are saying about your brand may be something you are already looking at, going a notch further to find out what percentage of mentions within your industry actually go to your company is where you want to focus. Just looking at the mentions coming to your brand could be misleading. Share of Voice helps you find out what percentage your company gets and compares it with your competitors. Social Mention is a free tool you can use to do this.

 

2. Referral Traffic

One of the many reasons brands find themselves on social media sites like Facebook and Twitter is to get the attention of the millions of users and probably get them to your site. To find out which site increases your on-site results and which isn’t tells you where you need to put more effort. Google Analytics is a great and simple tool you can use to find out which social sites sends the most referrals.

 

3. Conversion Rate

Most important, this metric tells you what is working for your business. The amount of referral traffic that actually converts to your site activity whether through product sales, conversations, newsletters etc is the measure we take a look at here. This measure will need two elements of Google Analytics: Goals and Advanced Traffic Segments.

Google Analytics Goals helps you determine when a specific action has happened on your site. Advanced Traffic Segments can break out your analytic data by individual traffic source. The more definitive your data the better you understand what works for you. conversion rate should be carried out at least once a month.

 

These measurements are sure to add value to your business.

 

A Few Ways To Get Traffic To Your Website

This article will have some basic information about a few of the most widely used methods online to generate some traffic to your website or product. I will give you the good, bad and an overall opinion about each method so that your understanding will increase you can make an informed decision about which to proceed towards. I have used all of the methods in my business at some point or time and depending on what I am trying to accomplish, some work better than others. My desire is that you should move a little farther ahead towards realizing your goals with the information that I provide here.

The very first type of traffic we will discuss is paid traffic which simply means that you will pay for traffic to be directed to your website through some sort of advertisement. The most popular source of paid traffic is through the various search engines that will put an ad that you create next to some relevant keyword search results and every time a person clicks your ad, you pay for the click. You can also place ads on other peoples blogs or websites that are getting traffic that relate to what you are selling, most of the time a banner ad is used here. If you know your target market well and want to get a specific type of person to your site then Facebook is a good choice to place ads.

The best type of traffic you can get is the kind you don’t pay for which is called free traffic. In order to get free traffic from a search engine such as Google, you have to have relevant content that relates to what people are searching for and they have to like your content and the way you present it. Relevant content is specific information in blogs, articles and reviews that will help the searcher find what they are looking for. In order to have Google approve your content you must make sure that you understand how search engine optimization works and apply the necessary techniques of placement, keyword density and bolding to your content as well as having content added on a consistent basis which is very time consuming.

So now it’s time for you to figure out which of these two main areas of getting traffic you want to use by deciding if your time or money is more valuable at this stage in your business development. You can usually get a faster response by paying for someone to redirect traffic to your website or product but beware that is could get expensive. In order to get long term results you may want to go with the free traffic route and learn all you need to know about SEO and adding relevant content to your site. As always, I hope this information provides some value to you and allows you to move forward.

Running Marketing Campaigns with SocialBro via Twitter

Social marketing has proved to be a worthwhile method of reaching the masses. Popular social media sites like Facebook and Twitter are no stranger to businesses with many having a Facebook page or a Twitter handle to push their brands. Dealing with the large amounts of traffic these sites can present a challenge that is why use of certain applications makes work easier for search business to carry out marketing campaigns.

 

SocialBro is one of these applications we are talking about, the app now allows businesses carry out marketing campaigns via Twitter’s DM (direct message). Usually a method many would shy away from but would rather consider now seeing as how you can now personalize messages with users names other than just addressing everyone at once. With a limit of 250 DMs a day and a progress report of how the campaign is going, this strategy will appeal to many who are running all sorts of campaigns.

 

Twitter’s 140 character limit for tweets might be a bit too short to pass on a proper campaign, for something more elaborate DMs would be the way to go.

Webinar Tips For Beginners

You need to understand that there is more to webinars than meets the eye. Really, they are reminiscent of the old fashioned marketing oral presentation. If you give it some serious thought you’ll see that this is true. You have to use marketing principles as well as concepts for public speaking. In the beginning you might feel a little bit unnerved but it will get easier eventually. Just be persistent and eventually you’ll be very successful with your webinars. Webinars can make a major difference in your profitability so you definitely need to make the effort to learn how to make them.

Informality and being relaxed are fine, even good for your webinars but you shouldn’t take it very far. You do not, for example, want to be talking to your audience the way that you talk to your friends. Of course that means avoiding any offensive words because that really does turn-off a lot of people. Stick to words, avoid things like pausing an making odd sounds. Naturally it is depending upon the audience that attends your webinars; some will be more forgiving than others will. So be sure to plan around the people to whom you are marketing and their general pros and cons.

Most people who make webinars understand that there needs to be a visual representation of them. This occurs primarily in the form of slides because you’ll be able to offer great supporting data that other people can read. It can get kind of boring when the only thing they are able to do is listen without any visuals. A good online meeting service like clickwebinar will allow you to create stunning webinars without much skills. Therefore, this is really a small issue that can be handled. But there are definite do’s and don’ts for your visuals, like with your organization. Try to avoid putting too much information onto the slides because this will really decrease the comprehension people have. Don’t forget that in addition to listening to you your audience will be reading your slides too.

You can drop the ball with webinar registrations just like you can with asking for an optin to your email list. Nobody will sign up for an opt in list if lots of specific personal information is required. The example is an extreme one, sure, but it illustrates the point we are making about what you should be asking for in terms of type and amount of information. The same thing is true with webinars, you can murder your response rate by demanding too much. Most webinars do not require so much information. So only ask for what you truly need to get them to sign up.

Offering your own webinars to your audience will offer you a much more powerful way to market your own products or services. Even when you haven’t used webinars in the past, this is a great opportunity to get your feet wet with them. Webinars are really easy to do, if you are okay stepping outside of your comfort zone. You’ve undoubtedly been a part of a webinar at least one time or another. So you already understand what they’re about.

A Facebook Business Page Can Help Grow Your Business

You need to be using social media, especially Facebook if you are going to do marketing for your firm. It doesn’t matter if you are a big firm or a small firm. In today’s market place, you need to know how to setup your Facebook business page.

Every new company should create its own Facebook marketing strategy. Unfortunately, many business owners tend to overlook this component initially. But not having a Business Page, or not having one created correctly can be a huge mistake.

A corporate presence talks about who you are and where you are headed. This is why when you are beginning in business, your presence and your brand are what your customers are going to be looking for.

Facebook has become the primary social media site. It also gives you a great forum to have your clients visit both your website and Business Page. Once you set these two elements correctly, your visitors will be able to follow you across both these mechanisms.

Your website should be prepared in a manner that will attract your followers. It should have the relevant content they are looking for and it should engage them, so that want more interaction with you. Remember this could be a very effective manner to draw clients and sales.

You need to know your visitors ad they will reward you with their loyalty. Give them a reason to visit your Facebook Business Page and your company website and you will be pleasantly surprised at how many with become loyal fans and clients. When they see that you know what their pain us, they will acknowledge you as a leader.

If you want to build a Facebook page you will see that the steps you will need to follow are indeed very similar to the steps you followed to create your personal page. The main difference is that you will provide more information about the nature of your business and not as much about you as an individual. The instructions are very clear and are easy to understand. You can have your business page set up very quickly.

Remember that your Facebook Business Page will be seen by many people interested in your company’s products. This is why it is very important that you provide detailed information about you and your company when you create your business page. This should include the most recent information about your company products and awards it may have received. Include relevant information about your services and your company.

Your business page will provide the platform you need to leverage the visitors that you attract. The good news is that a Facebook Business Page is relatively easy to start. You just need to provide as much detailed information about your company. Later on, you can get a little more sophisticated and optimize your page with the relevant keywords. You can also customize the look and feel of your business page to be more in line with your corporate image.

If you have ever wanted to learn how to start a successful online business, then you should consider visiting Money Site Labs. They will show you how you can build a profitable online business by building laser targeted niche websites that sell. They have an outstanding online coaching program where they take you by the hand and show you in a step by step fashion how to build profitable websites, and they guarantee your success, or they will work with you until you are making money every month.