Killer SEO Landing Page Tips

Landing pages should be the Ying to your Yang – you know, something you can’t live without. It’s the invitation card to your site of which you make a poor presentation and you won’t get that many viewers which would be bad for SEO. There are a couple of things to accomplish on landing pages that ensure your landing page does what its supposed to:-

– Connect with intent: giving the user what they want

– Resolve queries: Answering the query

– Engage the user: sending users to search engines

– Drive further user engagement: sending additional user signals to both users and search engines

To ensure these accomplishments are met here is a checklist to improve your SEO campaigns

1. Align headlines with intent

Your headlines are what captures the users, the bolder and graphical elements is what gets the users attention first. With clear communication on what the page is about, and query intent written out in blue, gives the user the two seconds needed to pull them to your site.

2. Match content with query intent

Okay so you know users won’t wait around to read a lot of content even if your header has intent. A simple paragraph of 200 words should not be a task for anyone but if it doesn’t satisfy my query intent those may be the longest 200 word paragraphs ever.

3. Will a quick scan answer who, what and why?

We all do it, peruse through a site to get a gist of what its all about. Can a quick scan answer what your brand is all about. Further engaging the user in your brand make sure user intent isn’t buried. Remember you only have your user for a couple of seconds.

4. Simple to navigate through

You pulled me in with the bold headlines now what? Is it easy for me to know what to do next? That should be another element you should take into consideration.

5. On-page modification based on query intent

Instead of having users going back to search results to modify search query, having on-site options to modify search.

6. Next click consistency

A great user experience is a good user engagement strategy. Moving from landing pages to main sites should be obvious to the user which in turn equals higher ranking potential.

7. Sharing what you find

So i get what i have been looking for, i would probably want to share this with others. Is this possible with your landing page? Social media sharing is a great tool to provide on your site stretching reach of your audience.

In summary, site usability, onsite engagement and user experience have become major assessment values for search engine rankings. For success in SEO you need to take a look at these tips as the key.

Looking For Tips On Social Media Marketing? Try These Great Ideas!

Tie all your social media pages together with links. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. List your blog and your Facebook page on Twitter. Linking your social media profiles together will potentially increase your customer base.

When you are considering a title like: social media marketing courses it is necessary to do your homework and get professional advice first.  Take care to fully comprehend what real conversation is all about. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Figure out what they want, and let those needs guide development of future products and services.

Make use of Twellow or Tweepi, which are tools that work with Twitter. These tools will let you find people that are in your target audience to identify the users that are the most influential. Once you’ve identified these people, you should follow them and hope that they return the favor.

What will your strategy entail? Many users lose valuable time and money by constantly changing their social media marketing strategies. Use techniques that make the best use of all of your resources, and proceed with patience.

To make your consumers want to opt-in and pay attention to your business on social media websites, you should occasionally run promotions so people will want to follow you. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!

Avoid the hard sell of your products when developing a following on your social networking website. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Aim to bring in new followers through contests, photos and question and answer sessions. Engage your followers. Instead of focusing on product placement, encourage people to discuss your products. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.

You should always reply to the comments people leave on your posts. Also, try to update these sites frequently throughout the day. If you want an email notification each time a post is left, there are options within the settings to organize this. Keep in mind that everyone will be able to see any response that you leave.

You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.

When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.

Utilize social media to drive traffic to your brick-and-mortar locations. Inform them of any new discounts, sales, or locations you have coming up. Send coupons people can print and advertise offers limited the people who like your Facebook page. In order to retain customers on Facebook, you must provide relevant, interesting content that customers feel they benefit from.

Blogs written by actual employees are a great way to provide content to your customers which is informative and entertaining. Employee blogs will give your customers a unique view into the personality of your business. They can get a better understanding of how your business works, what its values are, and how it produces the goods and services they buy. This will build trust with your customers which will lead to increased sales.

Make sure that you provide constant updates so that your page stays as fresh as possible. Also, schedule when you will make new posts for your customers. This way people will know when they can expect information from you. and it makes it easier for them to check out what you have to offer. Turn on a reminder for yourself so that you are sure to update as often as you can.

 

Increase Your Bottom Line With These Proven Facebook Marketing Strategies

Facebook is a website just about all of us use. We love to message our friends or check out family photos. But with that said, many of us who own businesses also use it to communicate with our fans to promote or products and services. If you want to start building relationships with your customers through Facebook, read on.

Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.

Do not forget to put contact information on your business’s Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it’s crucial that they have your contact information to learn more.

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged. It can be a little rough in the beginning of your marketing efforts. It can be helpful to put a Facebook link on your website. That lets people know you’re now active on Facebook. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.

Get out that calendar and pencil in some of the ideas we’ve just gone over over together. Since you have some specific things to do, you just need to start doing them. Do one of these actions every time you turn on your computer and soon you’ll have more customers than you know what to do with.

3 things you should do on Facebook before any trip

Facebook has got to be the biggest thing to happen to the internet since Google. With over 1 billion active users across the globe, there is no doubt Facebook is the best place to connect and share with long lost friends. As you connect with friends you also want to share what is happening in your life especially your exploits. It keeps your friends somehow entertained and want to get to be apart of what is going on in your life. So three things you want to do on Facebook before you take a trip at least to make it more enjoyable even for your friends.

 

1. Post your specific travel plans with a ‘call to arms.

It is common to find many who post where they have been after they have already been there. Well you can try updating your status with your travel plans and inquire from you’re friends places you should see on your travel. This will create for a great conversation and could actually act as a heads up for friends who might be living where you’re visiting. Talk about killing two birds with one stone.

 

2. Use Facebook city pages to find friends.

Depending on which part of the globe you are going to, it is interesting to find others who have already been there or are there. Facebook has a feature where it has become possible to do exactly this. Search for whichever city you are going to, New York, on the lower left side you should find a field that says “Friends who have visited New York”. Find out from people who live or have lived there about their great exploits.

 

3. Reach out to your weak connections.

Armed with No.2, this could be a great opportunity for you to reach out to some of your friends you rarely get to speak to. You have something in common to talk about, just don’t make it look like an ambush, find out what they have been up to and build from there. Ask about what you should do while there.

 

As much as Facebook is there to connect people we could also learn a lot from people.

LinkedIn Acquires Pulse Newsreader for $90 Million

LinkedIn a social network site for professionals confirmed their acquisition of a newsreading app, Pulse. A buy that might have many wondering just what next for the newsreading app. Seeing as how LinkedIn has been leaning more – investment wise – on the content they are offering their users, it sheds some light on this acquisition. Late 2012, LinkedIn introduced LinkedIn Influencers, a tool that helps users locate and follow celebrities, business leaders, basically, influential people. All this to enlist well known business people to contribute original content to the site.

 

Pulse looks to add to LinkedIn providing business related news to keep users informed of what’s happening. Though nothing concrete has been said of how the two companies will work together, Pulse says its app will not change for the moment. “We’re still working together on the product you love, and will continue to provide an innovative and visual news reading experience,” Pulse’s co-founders said. In a deal that is approximated to have cost LinkedIn $90 million, we are sure to have guide to how this integration will work soon.

 

In just three years of its existence, Pulse has a formidable base of 30 million users and a network of over 750 publishers should be reason enough to justify the $90 million.