Google’s Update History


2013 Updates





Domain Crowding — May 21, 2013

Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+). The timing was unclear, but it seemed to roll out just prior to Penguin 2.0 in the US and possibly the same day internationally.

Google Domain Crowding Update: May 2013 (High Position)

Google Domain Clustering Update (Justin Briggs)





2012 Updates


Panda #23 — December 21, 2012

Right before the Christmas holiday, Google rolled out another Panda update. They officially called it a “refresh”, impacting 1.3% of English queries. This was a slightly higher impact than Pandas #21 and #22.

Confirmed: A Panda Refresh, Version #23 (SER)







August/September 65-Pack — October 4, 2012

Google published their monthly (bi-monthly?) list of search highlights. The 65 updates for August and September included 7-result SERPs, Knowledge Graph expansion, updates to how “page quality” is calculated, and changes to how local results are determined.

Search quality highlights: 65 changes for August and September (Google)









Panda 3.9 (#17) — July 24, 2012

A month after Panda 3.8, Google rolled out a new Panda update. Rankings fluctuated for 5-6 days, although no single day was high enough to stand out. Google claimed ~1% of queries were impacted.

Official: Google Panda 3.9 Refresh (SER)






Penguin 1.1 (#2) — May 25, 2012

Google rolled out its first targeted data update after the “Penguin” algorithm update. This confirmed that Penguin data was being processed outside of the main search index, much like Panda data.

Google Releases Penguin Update 1.1 (SEL)




Panda 3.6 (#14) — April 27, 2012

Barely a week after Panda 3.5, Google rolled out yet another Panda data update. The implications of this update were unclear, and it seemed that the impact was relatively small.

Confirmed: Panda Update 3.6 Happened On April 27th (SEL)


Penguin — April 24, 2012

After weeks of speculation about an “Over-optimization penalty”, Google finally rolled out the “Webspam Update”, which was soon after dubbed “Penguin.” Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries.

Another step to reward high-quality sites (Google)

The Penguin Update: Google’s Webspam Algorithm Gets Official Name (SEL)

Google Penguin Update Recovery Tips & Advice (SEL)

Two Weeks In, Google Talks Penguin Update, Ways To Recover & Negative SEO (SEL)


Panda 3.5 (#13) — April 19, 2012

In the middle of a busy week for the algorthim, Google quietly rolled out a Panda data update. A mix of changes made the impact difficult to measure, but this appears to have been a fairly routine update with minimal impact.

Google Mocks Me For Missing Panda 3.5 (SER)




Panda 3.4 (#12) — March 23, 2012

Google announced another Panda update, this time via Twitter as the update was rolling out. Their public statements estimated that Panda 3.4 impacted about 1.6% of search results.

Google Says Panda 3.4 Is ‘Rolling Out Now’ (SEL)


Search Quality Video — March 12, 2012

This wasn’t an algorithm update, but Google published a rare peek into a search quality meeting. For anyone interested in the algorithm, the video provides a lot of context to both Google’s process and their priorities. It’s also a chance to see Amit Singhal in action.

Video! The search quality meeting, uncut (Google)


Panda 3.3 (#11) — February 27, 2012

Google rolled out another post-“flux” Panda update, which appeared to be relatively minor. This came just 3 days after the 1-year anniversary of Panda, an unprecedented lifespan for a named update.

Google Confirms Panda 3.3 Update (SEL)

Confirmed: Google Panda 3.3 (SER)


February 40-Pack (2) — February 27, 2012

Google published a second set of “search quality highlights” at the end of the month, claiming more than 40 changes in February. Notable changes included multiple image-search updates, multiple freshness updates (including phasing out 2 old bits of the algorithm), and a Panda update.

Search quality highlights: 40 changes for February (Google)








2011 Updates



Panda 3.1 (#9) — November 18, 2011

After Panda 2.5, Google entered a period of “Panda Flux” where updates started to happen more frequently and were relatively minor. Some industry analysts called the 11/18 update 3.1, even though there was no official 3.0. For the purposes of this history, we will discontinue numbering Panda updates except for very high-impact changes.

Google Panda 3.1 Update: 11/18 (SER)







516 Algo Updates — September 21, 2011

This wasn’t an update, but it was an amazing revelation. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. The real shocker? They tested over 13,000 updates.

Eric Schmidt’s Congressional Testimony (SEL)






Google+ — June 28, 2011

After a number of social media failures, Google launched a serious attack on Facebook with Google+. Google+ revolved around circles for sharing content, and was tightly integrated into products like Gmail. Early adopters were quick to jump on board, and within 2 weeks Google+ reached 10M users.

Introducing the Google+ project: Real-life sharing, rethought for the web (Google)

Larry Page On Google+: Over 10 Million Users, 1 Billion Items Being Shared Per Day (TechCrunch)







Panda/Farmer — February 23, 2011

A major algorithm update hit sites hard, affecting up to 12% of search results (a number that came directly from Google). Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.

The ‘Panda’ That Hates Farms: A Q&A With Google’s Top Search Engineers (Wired)

Google’s Farmer/Panda Update: Analysis of Winners vs. Losers (SEOmoz)


Attribution Update — January 28, 2011

In response to high-profile spam cases, Google rolled out an update to help better sort out content attribution and stop scrapers. According to Matt Cutts, this affected about 2% of queries. It was a clear precursor to the Panda updates.

Algorithm Change Launched (Matt Cutts)

Latest Google Algorithm change (Search News Central)



2010 Updates




Instant Previews — November 2010

A magnifying glass icon appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly from SERPs. This signaled a renewed focus for Google on landing page quality, design, and usability.

Beyond Instant Results: Instant Previews (Google)



Brand Update — August 2010

Although not a traditional algorithm update, Google started allowing the same domain to appear multiple times on a SERP. Previously, domains were limited to 1-2 listings, or 1 listing with indented results.

Google Search Results Dominated By One Domain (SEL)




Google Places — April 2010

Although “Places” pages were rolled out in September of 2009, they were originally only a part of Google Maps. The official launch of Google Places re-branded the Local Business Center, integrated Places pages more closely with local search results, and added a number of features, including new local advertising options.

Google Local Business Center Becomes “Google Places” (SEL)

Introducing Google Places (Google)


2009 Updates


Real-time Search — December 2009

This time, real-time search was for real- Twitter feeds, Google News, newly indexed content, and a number of other sources were integrated into a real-time feed on some SERPs. Sources continued to expand over time, including social media.

Google Launches Real Time Search Results (SEL)





2008 Updates


Google Suggest — August 2008

In a major change to their logo-and-a-box home-page Google introduced Suggest, displaying suggested searches in a dropdown below the search box as visitors typed their queries. Suggest would later go on to power Google Instant.

Google.com Finally Gets Google Suggest Feature (SEL)


Dewey — April 2008

A large-scale shuffle seemed to occur at the end of March and into early April, but the specifics were unclear. Some suspected Google was pushing its own internal properties, including Google Books, but the evidence of that was limited.

Google’s Cutts Asking for Feedback on March/April ’08 Update (SERoundtable)


2007 Updates



Universal Search — May 2007

While not your typical algorithm update, Google integrated traditional search results with News, Video, Images, Local, and other verticals, dramatically changing their format. The old 10-listing SERP was officially dead. Long live the old 10-listing SERP.

Google 2.0: Google Universal Search (SEL)


2006 Updates


False Alarm — December 2006

There were stirrings about an update in December, along with some reports of major ranking changes in November, but Google reported no major changes.

Google Update Debunked By Matt Cutts (SERoundtable)


Supplemental Update — November 2006

Throughout 2006, Google seemed to make changes to the supplemental index and how filtered pages were treated. They claimed in late 2006 that supplemental was not a penalty (even if it sometimes felt that way).

Confusion Over Google’s Supplemental Index (SERoundtable)


2005 Updates


Big Daddy — December 2005

Technically, Big Daddy was an infrastructure update (like the more recent “Caffeine”), and it rolled out over a few months, wrapping up in March of 2006. Big Daddy changed the way Google handled URL canonicalization, redirects (301/302) and other technical issues.

Indexing timeline (MattCutts.com)

Todd, Greg & Matt Cutts on WebMasterRadio (SEOmoz)


Jagger — October 2005

Google released a series of updates, mostly targeted at low-quality links, including reciprocal links, link farms, and paid links. Jagger rolled out in at least 3 stages, from roughly September to November of 2005, with the greatest impact occurring in October.

A Review Of The Jagger 2 Update (SERoundtable)

Dealing With Consequences of Jagger Update (WMW)


Google Local/Maps — October 2005

After launching the Local Business Center in March 2005 and encouraging businesses to update their information, Google merged its Maps data into the LBC, in a move that would eventually drive a number of changes in local SEO.

Google Merges Local and Maps Products (Google)



Personalized Search — June 2005

Unlike previous attempts at personalization, which required custom settings and profiles, the 2005 roll-out of personalized search tapped directly into users? search histories to automatically adjust results. Although the impact was small at first, Google would go on to use search history for many applications.

Google Relaunches Personal Search – This Time, It Really Is Personal (SEW)

Search gets personal (Google)


XML Sitemaps — June 2005

Google allowed webmasters to submit XML sitemaps via Webmaster Tools, bypassing traditional HTML sitemaps, and giving SEOs direct (albeit minor) influence over crawling and indexation.

New “Google Sitemaps” Web Page Feed Program (SEW)


Bourbon — May 2005

“GoogleGuy” (likely Matt Cutts) announced that Google was rolling out “something like 3.5 changes in search quality.” No one was sure what 0.5 of a change was, but Webmaster World members speculated that Bourbon changed how duplicate content and non-canonical (www vs. non-www) URLs were treated.

Google Update “Bourbon” (Batelle Media)

Bourbon Update Survival Kit (SERoundtable)


Allegra — February 2005

Webmasters witnessed ranking changes, but the specifics of the update were unclear. Some thought Allegra affected the “sandbox” while others believed that LSI had been tweaked. Additionally, some speculated that Google was beginning to penalize suspicious links.

Google’s Feb. 2005 Update (SEW)


Nofollow — January 2005

To combat spam and control outbound link quality, Google, Yahoo, and Microsoft collectively introduce the “nofollow” attribute. Nofollow helps clean up unvouched for links, including spammy blog comments. While not a traditional algorithm update, this change gradually has a significant impact on the link graph.

Google, Yahoo, MSN Unite On Support For Nofollow Attribute For Links (SEW)


2004 Updates


Google IPO — August 2004

Although obviously not an algorithm update, a major event in Google’s history – Google sold 19M shares, raised $1.67B in capital, and set their market value at over $20B. By January 2005, Google share prices more than doubled.

Google IPO priced at $85 a share (CNN)


Brandy — February 2004

Google rolled out a variety of changes, including a massive index expansion, Latent Semantic Indexing (LSI), increased attention to anchor text relevance, and the concept of link “neighborhoods.” LSI expanded Google’s ability to understand synonyms and took keyword analysis to the next level.

Google’s Brandy Update Exposed (WebProNews)

How To Beat Google’s “Brandy” Update (SitePoint)



2003 Updates


Florida — November 2003

This was the update that put updates (and probably the SEO industry) on the map. Many sites lost ranking, and business owners were furious. Florida sounded the death knell for low-value late 90s SEO tactics, like keyword stuffing, and made the game a whole lot more interesting.

What Happened To My Site On Google? (SEW)


Supplemental Index — September 2003

In order to index more documents without sacrificing performance, Google split off some results into the “supplemental” index. The perils of having results go supplemental became a hotly debated SEO topic, until the index was later reintegrated.

Search Engine Size Wars & Google’s Supplemental Results (SEW)



Esmerelda — June 2003

This marked the last of the regular monthly Google updates, as a more continuous update process began to emerge. The “Google Dance” was replaced with “Everflux”. Esmerelda probably heralded some major infrastructure changes at Google.

Google Update Esmeralda (Kuro5hin)


Dominic — May 2003

While many changes were observed in May, the exact nature of Dominic was unclear. Google bots “Freshbot” and “Deepcrawler” scoured the web, and many sites reported bounces. The way Google counted or reported backlinks seemed to change dramatically.

Understanding Dominic – Part 2 (WMW)


Cassandra — April 2003

Google cracked down on some basic link-quality issues, such as massive linking from co-owned domains. Cassandra also came down hard on hidden text and hidden links.

Google – Update “Cassandra” is here (Econsultancy)


Boston — February 2003

Announced at SES Boston, this was the first named Google update. Originally, Google aimed at a major monthly update, so the first few updates were a combination of algorithm changes and major index refreshes (the so-called “Google Dance”). As updates became more frequent, the monthly idea quickly died.


2002 Updates


1st Documented Update — September 2002

Before “Boston” (the first named update), there was a major shuffle in the Fall of 2002. The details are unclear, but this appeared to be more than the monthly Google Dance and PageRank update. As one webmaster said of Google: “they move the toilet mid stream”.

September, 2002 Google Update Discussion – Part 1 (WMW)

Dancing The Google Dance (Level343)


2000 Updates


Google Toolbar — December 2000

Guaranteeing SEO arguments for years to come, Google launched their browser toolbar, and with it, Toolbar PageRank (TBPR). As soon as webmasters started watching TBPR, the Google Dance began.

 

Google Launches The Google Toolbar (Google)

Killer SEO Landing Page Tips

Landing pages should be the Ying to your Yang – you know, something you can’t live without. It’s the invitation card to your site of which you make a poor presentation and you won’t get that many viewers which would be bad for SEO. There are a couple of things to accomplish on landing pages that ensure your landing page does what its supposed to:-

– Connect with intent: giving the user what they want

– Resolve queries: Answering the query

– Engage the user: sending users to search engines

– Drive further user engagement: sending additional user signals to both users and search engines

To ensure these accomplishments are met here is a checklist to improve your SEO campaigns

1. Align headlines with intent

Your headlines are what captures the users, the bolder and graphical elements is what gets the users attention first. With clear communication on what the page is about, and query intent written out in blue, gives the user the two seconds needed to pull them to your site.

2. Match content with query intent

Okay so you know users won’t wait around to read a lot of content even if your header has intent. A simple paragraph of 200 words should not be a task for anyone but if it doesn’t satisfy my query intent those may be the longest 200 word paragraphs ever.

3. Will a quick scan answer who, what and why?

We all do it, peruse through a site to get a gist of what its all about. Can a quick scan answer what your brand is all about. Further engaging the user in your brand make sure user intent isn’t buried. Remember you only have your user for a couple of seconds.

4. Simple to navigate through

You pulled me in with the bold headlines now what? Is it easy for me to know what to do next? That should be another element you should take into consideration.

5. On-page modification based on query intent

Instead of having users going back to search results to modify search query, having on-site options to modify search.

6. Next click consistency

A great user experience is a good user engagement strategy. Moving from landing pages to main sites should be obvious to the user which in turn equals higher ranking potential.

7. Sharing what you find

So i get what i have been looking for, i would probably want to share this with others. Is this possible with your landing page? Social media sharing is a great tool to provide on your site stretching reach of your audience.

In summary, site usability, onsite engagement and user experience have become major assessment values for search engine rankings. For success in SEO you need to take a look at these tips as the key.

International SEO Core Considerations

Search engine optimization might seem simple when you are looking at one specific region, but when you are looking at SEO from an international level it becomes a different ball game. Like in different regions its only right to say you should expect different demographics for SEO strategies. SEO professionals should have some core factors that help gain traction internationally in mind when taking on a task. We take a look at these key factors and how much of a consideration they should put forefront.

Understand the Environment

They say in Rome do as the Romans do, which is difficult to know when in fact your are in Canada. This geographical difference puts one at a disadvantage because you are up against established forces. All in all its just a disadvantage doesn’t kick you out of the race.

Domain

Which domain you are using and where its hosted is another factor any SEO professional should keep in mind. You have more traction where you are hosted for the simple fact that people associate more with local domains.

Decisions

Going global is an action that is totally doable but its not for the faint hearted. Choosing whether to use country-based TDLs or using a single website depends more on your situation than your pockets. If you are doing well selling key chains in your country and want to expand abroad it is more likely for you to maintain a single site. With physical business location all around the world it would be business savvy to host in the target nation.

Google Properties

If you have physical presences in a country it helps to list it in Google places helps you. Listing your company in countries you are expanding to and connecting to your site if it is one specific to that region or to a page within the site, that helps.

Links

The links a site gets say from a domain in Germany with the a .ge link, Google derives from that. This is an important consideration if at all you were to get better SEO rankings, the functionality so as to get links derived from the same region.

Language and Definitions

Nothing kills a site than one that you don’t understand the language used, clearly you won’t stick around there for long. The reason for hosting different sites in different regions is to get the message across in the said regions. Those loosely translated sites are even more irritating to consumers, get a copywriter who understands the target language.

All in all, plans sound all good until you get down to the financing. Stay on your lane! Work with what you have got.

Looking For Tips On Social Media Marketing? Try These Great Ideas!

Tie all your social media pages together with links. Readers should be able to “Like” you on FB, find your YouTube videos or follow your Twitter feed. List your blog and your Facebook page on Twitter. Linking your social media profiles together will potentially increase your customer base.

When you are considering a title like: social media marketing courses it is necessary to do your homework and get professional advice first.  Take care to fully comprehend what real conversation is all about. Receiving feedback from your customer is great, but it’s up to you to respond back to them to open the door to discussion. Be the one whom takes the time to learn why a customer left negative feedback and what you can do to change it. Figure out what they want, and let those needs guide development of future products and services.

Make use of Twellow or Tweepi, which are tools that work with Twitter. These tools will let you find people that are in your target audience to identify the users that are the most influential. Once you’ve identified these people, you should follow them and hope that they return the favor.

What will your strategy entail? Many users lose valuable time and money by constantly changing their social media marketing strategies. Use techniques that make the best use of all of your resources, and proceed with patience.

To make your consumers want to opt-in and pay attention to your business on social media websites, you should occasionally run promotions so people will want to follow you. By granting them exclusive access to incredible deals, you also encourage them to share these specials with members of their own networks. Talk about free publicity!

Avoid the hard sell of your products when developing a following on your social networking website. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Aim to bring in new followers through contests, photos and question and answer sessions. Engage your followers. Instead of focusing on product placement, encourage people to discuss your products. As much as possible, lead your clientele to link your brand to their identity. Have them envision choosing your product or service as a lifestyle choice, rather than a budgetary choice.

You should always reply to the comments people leave on your posts. Also, try to update these sites frequently throughout the day. If you want an email notification each time a post is left, there are options within the settings to organize this. Keep in mind that everyone will be able to see any response that you leave.

You can share updates from Twitter users that you find influential, or you can just mention them by typing their usernames following the @ symbol in your posts. The mentioned Twitter user will get a notification that someone posted content mentioning them, and they might just decide to retweet your content or respond.

When you post a video to Youtube, add a link to your website in the description, and make sure you have Facebook and Twitter buttons next to your videos, and on your channel. If YouTube users decide to follow your pages on social media sites, it increases the likelihood that your videos will be shared.

Utilize social media to drive traffic to your brick-and-mortar locations. Inform them of any new discounts, sales, or locations you have coming up. Send coupons people can print and advertise offers limited the people who like your Facebook page. In order to retain customers on Facebook, you must provide relevant, interesting content that customers feel they benefit from.

Blogs written by actual employees are a great way to provide content to your customers which is informative and entertaining. Employee blogs will give your customers a unique view into the personality of your business. They can get a better understanding of how your business works, what its values are, and how it produces the goods and services they buy. This will build trust with your customers which will lead to increased sales.

Make sure that you provide constant updates so that your page stays as fresh as possible. Also, schedule when you will make new posts for your customers. This way people will know when they can expect information from you. and it makes it easier for them to check out what you have to offer. Turn on a reminder for yourself so that you are sure to update as often as you can.

 

Want To Start A Blog? Read This Advice!

Don’t overdo any element on your website, such as advertising or keywords. These behaviors will ensure the search engines flag your site as breaking the rules, limiting your readership. Write naturally, and make sure that your blog posts are easy to read.

When looking at blogging sites it is important to do your research and make sure that you are using the correct strategies for your business. Keep a folder in Google Reader for your competition and check it daily.

Keep links to your social media pages visible and readily available to readers, so they can keep up with you. Social media websites such as Facebook, Twitter, and LinkedIn can significantly increase the success of your blog, and enhance the recognition you receive as a writer. You can easily reach more readers and followers with these web portals.

Maintain a healthy blog. This means that you should perform all of the maintenance that needs to be done and change small things every once in a while. This will ensure that your readers have easy access to your site and will keep them coming back.

Invite other bloggers who have found success to write guest blog posts on your blog. These guest posts will mean better content for you and your readers. You will also experience a boost in readership thanks to fans of the guest blogger stopping by to take a look at your blog. You can do this with several people to help you create a more content rich blog.

The content of your blog is important if you want to increase traffic. Be sure your blog has useful and interesting content. Content that demonstrates real quality (and, more importantly, honesty and individuality) will encourage readers to revisit your blog again and again.

Pick unique keywords for your blog. These words will be less competitive in the search engines than common keywords. If you pick keywords that many other sites have, your blog will be competing with everyone else. Be original in order to attract readers.

Posting new content to your blog on a regular schedule is crucial to the success of it. If you’re not consistent with your posts, readers won’t know when to expect new content, and they may look elsewhere. Posting consistent content on a regular basis is important, although there can be exceptions, like the holidays season.

Include bulleted lists and italics in your blog posts where your keywords are found. Search engines like this kind of content and site traffic will increase accordingly. This is a powerful tip that can be very helpful.

Don’t write endless paragraphs of content. Perform some research and locate topics that are right for your blog. You won’t succeed if you don’t have valid information. The quality of your blog’s content will determine its success.

Advertisements are frequently a big part of blogging, because that is what helps bloggers earn money. Too much advertising should be avoided, though, so as not to drive readers away. To keep readers returning to a blog, the focus should be on information, not advertising.

Ensure that you are not over-simplifying your approach to blogging. Treat it like a business and always try to improve. You can pick up valuable tips from seasoned bloggers, implementing a variety of techniques and strategies into your blogging approach. Improving your skills and incorporating new blogging ideas into your current project will keep you above your competition.

By getting a reader’s attention from the very beginning, your blog can become quite popular. Your blog will be more readable and draw in many viewers with these tips. Although blogging can be a fun hobby, it can also become a business; some people make their living by writing blogs. No matter what the reason for your blog, enjoy it!