5 SEO Tips to Write Great Web Content

SEO copywriting oftentimes gets a bad reputation. And with all the keyword-stuffed sites on the Web, you can easily understand why people think SEO copy falls in one of two camps:

1. Your marketing content is SEO-rich and unreadable for humans.

2. Your content is written for an audience, thus sacrificing a high search ranking.

1300seonow knows from years of experience online marketing content can have the best of both worlds—high search rankings and highly engaging content. It’s just a matter of finesse—and common sense.

Here are 5 tried-and-true SEO copywriting tips that will drive traffic to your site or blog, while offering content that is compelling, useful, and credible.

1. Build cornerstone content.

Content marketing strategy involves building a site that has credibility in your target market. You simply have to offer valuable content related to your company’s expertise and your market’s interest.

Such content is called “cornerstone content.” For example, take a look at Copy Doodle. Our blog is created around keywords that speak to our niche, such as “copywriting,” “online content marketing,” and “SEO.” These keywords are the root of our cornerstone content and the heart of what our target market is most interested in learning about.

If you really want to rank high in searches, create a tutorial of valuable content, then build a landing page optimized for your tutorial’s keyword. Make sure all the links to the “sections” of your tutorial are on this page. This SEO strategy groups a lot of content onto one search engine optimized page, rather than diluting its optimization across multiple pages. Not to mention, this SEO page is useful for your audience and highly sharable.

2. Update your content to increase conversion rates and rankings.

Every time a visitor clicks “back” from your site after not finding what they were looking for, search engines make note. These bounce rates will eventually show the search engines that your site quality isn’t good—and your rankings will take a hit.

Keep your online content fresh and up-to-date to reduce bounce rates and increase relevance—and interest. Not only does this increase your rankings, but it will keep your audience on the page longer when they see new, engaging content, updates, or blog posts.

3. Don’t forget about page descriptions and titles.

Search engine rankings care about the details, including page titles and descriptions. After all, this copy is the first to appear on Google’s search results and the only thing a visitor has to look at when deciding whether or not to click on your site.

Page titles should be keyword rich and contain the site name and page name in 70 characters or less. Page descriptions should be no longer than 160 characters—a little less than a Tweet!—and should offer a keyword-rich description of the page’s content. Think of the page description and page title as you would an ad—you have very little time to capture a viewer’s attention and entice them to click.

4. Use the right keywords in the right place.

SEO is built around highly-targeted keywords, but that’s just the tip of the iceberg. As a rule, if you want a 3% keyword density, you’d include a keyword phrase 3 times for every 100 words you write.

But where you position those keywords matters, too. For example, a keyword as the first word in the first paragraph offers 100% density. Place that same keyword after a prepositional phrase, and you decrease the density to 60%. To avoid red flags from search engines, you should still aim to disperse keywords evenly throughout your online marketing content.

5. Keep it short, sweet, and readable.

Avoid rambling dissertations and try to wrap up your content in about 300 – 700 words. A lot can get said in 300 words and will help Google recognize what SEO keywords you are trying to rank for. If you find that a page’s copy is running long, break the content down into sub-sections or bullet points. Remember to stay focused and relative to your specified keywords.

The 4 C’s and the What To Do Instead Template (Simple and Powerful)

By Jeff Herring

Article Marketing remains one of the best ways to drive massive waves of free traffic online. Because of Article Marketing I could not stop the traffic coming into my profit centers if I wanted to, and I assure you I don’t want to.

At the same time, successful Article Marketing requires that you create content on a regular basis. I have found, and so have my students, that using article creation templates is the best way to be a prolific content creator.

So today I want to introduce a new template to you. This one is called the “4 C’s and What to Do Instead” Template. So let’s take a closer look.

The 4 C’s and What to Do Instead Template

So first of all, you do not have to use 4 C’s. You can use any letter of the alphabet you want, I just had to pick one for purposes of illustration, yes?

The point is to pick a letter and identify four mistakes that people commonly make around a topic in your niche. You are choosing 4 of the same letter to go for the alliteration, which is catchy and brings in more readers.

So here’s how it works, step by step

Step 1 – Choose a topic in your niche – The more specific the topic the better. While you may not be casting as wide a net, those you do catch with a specific topic are going to be much more likely to convert into your list community and invest in your resources.

Step 2 – Identify 4 common mistakes – Come up with the 4 most common mistakes made by people around this specific topic. People make lots of mistakes, so coming up with four will be easy.

Step 3 – Give examples of the mistakes – Show the process and how easy it is to make these mistakes. Your reader and prospect will get it that you get it – very important for later on when you ask them to click on a link in your Resource Box.

Step 4 – Suggest what to do instead – Really the most important of the four steps. Anyone can identify a few mistakes. Suggesting what to do instead demonstrates that you are a genuine expert on your subject without bragging that you are. Communicating your expertise sort of “below the radar” is a very powerful way to engage your reader and prospect.

And there you have it. It’s as easy as that.

Bonus Tip – Now imagine if you did this for as many letters of the alphabet as your creativity will allow. So now I would like to invite you to claim your FREE Instant Access to 2 more of my Instant Article Creation Templates when you visit https://www.TheArticleGuyBonus.com.

Be Successful By Writing and Posting Sensible Comments – Make Every Statement Count

Commenting sensibly can be an excellent way to engage with your viewers and friends, create links, and even garner click-through traffic. Sensible comments add up to the value of every conversation, making the internet a much better place to learn, advertise, and gain profit.

 

With several changes and implementation of strict rules of different search engines, how can webmasters prepare to do sensible commenting?

 

It is best to get a list of possible target pages where you can add comments too. This may sound challenging and time consuming but it will yield great rewards later on.

 

Next is to decide what email you will use when posting comments. You may use your name as this will support more your credibility. It is not advisable to use your business address as in rare instances; it can be scraped by spammers.

 

Gravatar is a standard for icons that most content management and commenting systems support. If you have an icon with your photo on it, it is more personalized, and will make your comment much less likely to be removed by an administrator. It is linked to your email, and then any blog sites that support it will use your icon when you put a comment using your personal email address. Disqushas been yet another high quality standard used for commenting.

 

Create a form-filling plugin for your OS or browser. These plugins act by identifying fields on a page and automatically fill them, so it is no longer required to include names, website, and others all the time. This can save you a lot of time.

 

Recording the sites and dates of your comments is good as it will serve as a proof. Most often than not, comments are firstreviewed before it is published, and worst, be rejected. Make sure you do not go back and mistakenly put comments on the same page later on. As to what to record, it is better to choose the URL, email addressed used, the date of the comment, and date link verified.

 

Be sure to compose great contents that you like to direct people to. Anniversary

 

Anchor text is basically the click-able text of the link, and is blue in color. The proper use of anchor text relates well with Google’s Penguin update in 2012. Be sure to review the dos and donts when using anchor text to avoid possible penalties. Embedding of links is also very important.

 

A lot more things should be learned become successful in posting sensible comments. So are you ready to take up the challenge?

11 Sure-Fire SEO Tips for Bloggers

This explains how Blogging has provided an incredible opportunity for average individuals to create and distribute their own content everywhere. Enumerates considering the following tips for incorporating SEO into your blogging activities:  Help people to find you easily, Always focus on creating high-quality content,  Leave meaningful comments on other people’s blogs,  Use extensible blogging platforms,  Use your own domain, Make your site load faster,  Keep titles short and simple, Keyword-optimize images, Link internally, Give guest blogging a try. It concludes that,whatever you do, don’t sweat it. Just try to be natural when blogging. By all means, don’t try to impress other folks. Just express what you have to say while striving to create posts that offer high-value information to your audience.

 

SEO Article Marketing: How to Ensure That Your Target Market Is Reading Your Articles

You submit articles with the hope that they will come before the eyes of people who would be interested in your business, services or products. Ideally, these target customers will be looking at your article and then reading your resource box and clicking the link leading to your website.

You know that your articles are being published online, where anyone can find them. There may be some niche specific websites that publish your articles, but many times your article may be published on a more general website or article directory that is divided into categories.

Sometimes people come to me with the concern of “how can I be sure that my articles are being read by the right people?”.

That’s an excellent question, and there are things you can do to help search engines such as Google direct your target readers to your articles.

1 – Write articles on the general theme of your website. For example, if your website sells surf boards and other surfing paraphernalia, then all of your articles will be on the general topic of “surfing”.

Now I just want to be sure that it’s clear that the articles should not be about your website–don’t talk about your website in the article body. Rather,the article body is for teaching readers about your general niche. That is what will attract the right readers to your articles.

You may have wondered: “Does it matter what topic I write my articles on, seeing as though the only thing that matters is the link in the resource box?”

Yes, it matters a lot. First of all, the link in the resource box is not the only thing that matters. If your website is about surfing and you have a resource box that reflects that topic, but the article itself is about one of your other interests, such as ballroom dancing, then you can anticipate that the people you will be attracting to your article will be interested in ballroom dancing, rather than surfing.

And when they finish reading your article and they look at the resource box, they’ll be very confused that it talks about a site that has nothing to do with what the article was about.

So keep in mind–readers will be attracted to your article because of the topic. If the topic of your article is on the same general theme as your website, then you’re attracting your target customers.

2 – Do research for keywords associated with your niche.

Keyword research allows you to zero in on the actual phrases that your target customers are typing into Google when they do searches. By knowing that information, you can craft your content so that your articles answer the very questions that your target readers are asking.

Keyword research also allows you to use those phrases in your title and article body, which in turn helps Google to associate your article with those keywords.

Ideally, by keyword optimizing your articles, you will be better able to create content that your target readers are looking for, while at the same time making it easy for Google to associate your content with the things that your target readers are searching for (which results in the content getting a higher search engine ranking).

By connecting these two strategies–writing on the same general topic of your website and also doing keyword research, you are setting your articles up to be easily found by people in your target market.

When your articles are published on the internet, you don’t have to concern yourself that your article is visible to every random person who wants to look at it. What you do need to concern yourself with is in creating content that is specifically designed to meet the needs of your target readers and that is keyword optimized to make it so that search engines will direct readers to your articles.

When you do those two things, your can be sure that your target market is reading your articles.