A Few Ways To Get Traffic To Your Website

This article will have some basic information about a few of the most widely used methods online to generate some traffic to your website or product. I will give you the good, bad and an overall opinion about each method so that your understanding will increase you can make an informed decision about which to proceed towards. I have used all of the methods in my business at some point or time and depending on what I am trying to accomplish, some work better than others. My desire is that you should move a little farther ahead towards realizing your goals with the information that I provide here.

The very first type of traffic we will discuss is paid traffic which simply means that you will pay for traffic to be directed to your website through some sort of advertisement. The most popular source of paid traffic is through the various search engines that will put an ad that you create next to some relevant keyword search results and every time a person clicks your ad, you pay for the click. You can also place ads on other peoples blogs or websites that are getting traffic that relate to what you are selling, most of the time a banner ad is used here. If you know your target market well and want to get a specific type of person to your site then Facebook is a good choice to place ads.

The best type of traffic you can get is the kind you don’t pay for which is called free traffic. In order to get free traffic from a search engine such as Google, you have to have relevant content that relates to what people are searching for and they have to like your content and the way you present it. Relevant content is specific information in blogs, articles and reviews that will help the searcher find what they are looking for. In order to have Google approve your content you must make sure that you understand how search engine optimization works and apply the necessary techniques of placement, keyword density and bolding to your content as well as having content added on a consistent basis which is very time consuming.

So now it’s time for you to figure out which of these two main areas of getting traffic you want to use by deciding if your time or money is more valuable at this stage in your business development. You can usually get a faster response by paying for someone to redirect traffic to your website or product but beware that is could get expensive. In order to get long term results you may want to go with the free traffic route and learn all you need to know about SEO and adding relevant content to your site. As always, I hope this information provides some value to you and allows you to move forward.

Webinar Tips For Beginners

You need to understand that there is more to webinars than meets the eye. Really, they are reminiscent of the old fashioned marketing oral presentation. If you give it some serious thought you’ll see that this is true. You have to use marketing principles as well as concepts for public speaking. In the beginning you might feel a little bit unnerved but it will get easier eventually. Just be persistent and eventually you’ll be very successful with your webinars. Webinars can make a major difference in your profitability so you definitely need to make the effort to learn how to make them.

Informality and being relaxed are fine, even good for your webinars but you shouldn’t take it very far. You do not, for example, want to be talking to your audience the way that you talk to your friends. Of course that means avoiding any offensive words because that really does turn-off a lot of people. Stick to words, avoid things like pausing an making odd sounds. Naturally it is depending upon the audience that attends your webinars; some will be more forgiving than others will. So be sure to plan around the people to whom you are marketing and their general pros and cons.

Most people who make webinars understand that there needs to be a visual representation of them. This occurs primarily in the form of slides because you’ll be able to offer great supporting data that other people can read. It can get kind of boring when the only thing they are able to do is listen without any visuals. A good online meeting service like clickwebinar will allow you to create stunning webinars without much skills. Therefore, this is really a small issue that can be handled. But there are definite do’s and don’ts for your visuals, like with your organization. Try to avoid putting too much information onto the slides because this will really decrease the comprehension people have. Don’t forget that in addition to listening to you your audience will be reading your slides too.

You can drop the ball with webinar registrations just like you can with asking for an optin to your email list. Nobody will sign up for an opt in list if lots of specific personal information is required. The example is an extreme one, sure, but it illustrates the point we are making about what you should be asking for in terms of type and amount of information. The same thing is true with webinars, you can murder your response rate by demanding too much. Most webinars do not require so much information. So only ask for what you truly need to get them to sign up.

Offering your own webinars to your audience will offer you a much more powerful way to market your own products or services. Even when you haven’t used webinars in the past, this is a great opportunity to get your feet wet with them. Webinars are really easy to do, if you are okay stepping outside of your comfort zone. You’ve undoubtedly been a part of a webinar at least one time or another. So you already understand what they’re about.

Effective Offsite Seo Strategies To Improve Your Website’s Search Engine Rankings

The importance of been seen in the first pages of search results is almost as important as feeding, if not more. Making work easier for search engines to find your site can only be of benefit to you and the many who have something to gain from your content. This is why all avenues to get you to the first pages of search results are explored. Here, we take a look at seven offline strategies that can help improve your ranking.

  1. Article Directory Submission – Writing articles and submitting them to article directories is where we start off. This is a great way to improve your site’s ranking because its free and an easy way of generating traffic. The more articles we submit, the more generated traffic we get.
  2. Breaking E-Books into Articles and Using Them For Marketing Purposes – We have to spread the word around. How well we market our site plays that all so important role in how successful our ranking will be. E books can be broken down to newsletters or articles to help in marketing. Now with the articles including a link back to your site gets you that targeted traffic many sort after.
  3. Give a Free E-Book or Report – They say “The best things in life are free” who are we to say otherwise. This strategy is for information to flow and go viral. Lets face it, if its free and has valuable content you are likely to share it with a friend. We shouldn’t forget putting links back to our site when creating free E-books.
  4. Build Links Professionally – Back linking ( links that point to our site from other sites) is the one strategy that can work for or against us depending on how we do it. If you follow Google guidelines on how to build links you are on your way to being on the first pages of search results. If you don’t then Google bans you from their search engine results.
  5. Guest Blogging – Here is where we post content on other blogs with similar niches. As this is a strategy to build on your site, don’t forget to link back to your site.
  6. Tweet Posts – Social media is huge and what strategy would not want to tap into this immense field. Twitter allows you to post content from our site as tweets which keeps follows up to date with what is going on in your site.
  7. Viral Marketing – Finally, nothing sells more than word of mouth, especially from reliable sources. Viral marketing is a marketing practice that uses exactly that, word of mouth.

Offsite strategies basically drive traffic to your site from other sites. Using the strategies listed here over time will yield the results you are looking for.

Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?

Back linking is a sure way of telling a site’s popularity but does this give us credibility to others viewing our content? Have you ever got mail from an anonymous person with a link to picture or site telling you how funny the picture is or what life changing scheme you could find on that site? The reality is these tactics do generate a large amount of traffic increasing the site’s popularity and in some cases getting images going viral. There seems to be a new metrics for measuring popularity taking on which is authority.

The reliable attribution was the first step Google took with rel=”author” tag which was not verification foolproof. Google made it simpler by coming up with Google Authorship which only required users to have an email with the domain they were claiming content to that would be linked to their  Google+ accounts. A genius way to eliminate duplicate content and enhance search quality experience. A benefit many will agree will have a great impact on SERP’s giving more precise information.

At the moment, data for search queries done on various terms could bring any number of results which may be hard to verify. Authority will see a little bit more of reliability in ranking. Don’t get it wrong, links still play a vital role in setting trends and passing popularity from page to page but we might get to see more and more non-linking citations take the lead.

If Authority ranking is making any sense then jumping on the bandwagon would be the logical thing to do. However, quality of your on-line content should be worth reading about.

Bloggers: Making Spammers by Avoiding Spam?

Search engine result page rankings are all the rage and being ranked at the top is of at most importance. To spammers the ends justifies the means and whatever it takes to get to your destination goes. Search engine programmers have not been at peace, trying to eliminate scam techniques spammers use to get only worth while pages ranked is no walk in the park. The amount of guest posting request bloggers receive keeps growing and growing.

Guest posting has its pros and cons but is a very helpful way to get a good rank from SERP. What keeps readers coming back to your blog is fresh and valuable content which guest posting brings. Can you imagine reading the same newspaper/message over and over again? It’s no fun at all. All the same getting bucket loads of guest posting requests with poor English and “spam-my” links is no fun. Going through the many requests is something bloggers have had to go through to separate chaff. This takes time but for you to get valuable content it is necessary to go through all requests one by one.

Nobody likes SPAM that’s given, guest posting is just a means used by spammers to fool the system but if used in a legitimate way the benefits are immense. The signs used to spot spammers won’t take you long to find.