Extreme Makeover: SEO Edition

Like every piece of machinery needs a tune up once in awhile, so does your website. If you are looking to maximize on SEO at least, cleaning house is necessary every now and again. As easy as it is to forget about fixing up things on your site, most of the time where to start is the number one problem. It is for this problem why we procrastinate on doing tune ups but this should no longer be a reason. We all need a little help every now and again, and here we give you a couple of places you can start with to tune up your website. Have a read here>>>

Build A Better Website With These Web Design Tips

The more you know about best practices for web design, the easier it will be to keep your site up and running. A well-designed website is more attractive, more user friendly, and has a realistic atmosphere. It will increase your traffic, and boost repeat customers. This article provides several tips that will help you design a successful website.

PhotoShop is a popular application and web designers must learn it. Strangely, Photoshop’s companion program, Dreamweaver, is far less known, even though it is a purpose-built tool for web design. The many potential benefits Dreamweaver can offer you make it well worth investigating.

Try signing up for an email newsletter that covers web design, so that you can reorient yourself should you ever become confused. Newsletters are great to have for both novices and pros alike.

As you design your website, be sure that someone other than yourself is helping you check its functionality as you go. Whenever you include a new feature or make a change, give an impartial third party the chance to assess it. You may not be bothered if a video loads slowly, but others might think differently. Always seek feedback from outside sources.

Let people cancel any action they have started. For example, allow users to cancel registration for newsletters or easily back out of a search. If visitors cannot cancel an action they are not interested in, such as providing their contact information, they will feel they do not have a choice and won’t buy anything.

Pay close attention to the background of your pages. Some sites use moving GIF images in the background which may at times be good, but mostly it just makes the text hard to read. Pick a background that meshes with your site, not against it, and your viewers will have a much easier time understanding what you want to say.

Learning new website design strategies is something that becomes simpler the more you practice doing it. Start simple pages with C+ and HTML to test your fundamentals. You need to practice at some point, so why not begin now?

CAPTCHAs are only useful when people are registering for your website, otherwise skip them. The captcha triggers a response from the viewer that he or she now has to perform complex problem solving just to view a simple webpage. Unless this visitor is already a dedicated follower, they’re probably just going to click their browser towards another corner of the Internet.

When you design a website, get artistic with it. Keep your mind open to inspiration at all times. Take down notes on a new idea as soon as it comes to you. If you’re at a restaurant, use your napkin for notepaper. If you think of something great during the workday, leave yourself a voicemail detailing the idea so that you can revisit it later on.

Stay away from pop-up windows as part of your design. The average user finds pop-up windows to be an annoying distraction, rather than something useful. If customers see these popups and get frustrated, they may not come back to your site.

Stick with common fonts that look professional. They are common for a reason. The font type on a website is a quick indicator of how professional it is. Do not use Comic Sans, overly ornate fonts, or fonts that many computers might not have. If you use a font that not everyone has, a default font will appear on their computer. This can make your website look a lot worse.

Talk to a pro to learn a lot about web design. This will help you become a professional yourself.

You should always ask to see a website design company’s portfolio before you hire their services. Make certain they have experience designing for reputable business and that their product is excellent. Their portfolio will help you to get a quick insight into their experience and knowledge of web design.

Publish a newsletter, to increase your likelihood of having repeat visitors. When you allow people to receive notifications about special events, discounts or updates, they are more likely to visit your site multiple times. Add a signup bar on your site and use it to track the number of visitors who do so. Make sure the newsletter only goes to those who actually asked for it, or you’re going to get some serious blowback.

There are many benefits of using good web design practice. Using best practices helps your site exude a genuine feel. It engenders trust in your visitors. Additionally, visitors will find your site more attractive and user-friendly. Solid web design is crucial to your website’s success. There are several good web design suggestions in this article. Start implementing them to maximize your website’s potential.

 

Google Warns SEO & Businesses to Avoid Fake Reviews

Google is on to spammers again warning businesses against fake positive reviews that will be taken down. Google shared some advice telling SEO professionals, reviewers and business owners on how they can avoid their reviews from being deleted. Reviewers should:-

  • write reviews of one specific location if a business has more than one
  • Not write reviews for a company they currently work for
  • Not include links in text reviews

When talking about comment cards and digitizing them to post as reviews, Google says “if a business accepts paper comment cards it might be tempting to collect them and ‘digitize’ them by posting the reviews on Google+ Local,” adding that “We ask that all reviews come from first hand experience and do not allow posting reviews on behalf of others.”

This may not go down well with many who ran small businesses that rely heavily on paper comments may lose out on winning more clients. One such concern came from one in the old homes business saying that chiropractors collect reviews by comment cards. “These old patients are NOT going to learn how to use Google reviews to post a review, none of them have ever heard of Yelp and no one is going to tell them to “get with the program” just so they can leave a review online.”

Also advising companies against requesting customers to write reviews on computers or tabs that are on the premises, Google have hit the ground running on spammers. Talking about negative reviews, Google advised that companies should take time to respond to them stressing the point that they don’t take down negative reviews unless they infringe Google guidelines.

Anything to cut down on spam is welcome i guess!

SEO TIPS: Being Trustworthy

A good name is better than gold – or so the saying goes. For repeat business it is necessary to have a good name and even better when you live up to the reputation. Normally, disputes do arise where we find tarnishing someone’s name is very easy. Whether off or online, managing your reputation determines your lifeline as a brand or business. What one should do when you are faced with negative press is something worth talking about, especially when it comes to online press. Read more about brand reputation and management here

Australia’s high court overturns ‘misleading’ search ad ruling, says Google was not responsible

Google breathed a sigh of relief when an Australian High Court overturned an earlier federal court ruling which accused them (Google) for running misleading advertisements on their search site. Misleading adverts that some companies took heed to in a plot to hijack traffic from Google competitors. The five High Court judges ruled unanimously in favour of Google. Following the decision a Google spokesperson gave the following comment:

“We welcome the High Court’s unanimous decision that Google cannot be held responsible for the ads that advertisers create for Google’s search engine in Australia. We have strict policies in place that require advertisers to comply with the law. If we are notified of a violation of our policies, we will remove the ads in question.”

Find the full article here.