LinkedIn a social network site for professionals confirmed their acquisition of a newsreading app, Pulse. A buy that might have many wondering just what next for the newsreading app. Seeing as how LinkedIn has been leaning more – investment wise – on the content they are offering their users, it sheds some light on this acquisition. Late 2012, LinkedIn introduced LinkedIn Influencers, a tool that helps users locate and follow celebrities, business leaders, basically, influential people. All this to enlist well known business people to contribute original content to the site.
Pulse looks to add to LinkedIn providing business related news to keep users informed of what’s happening. Though nothing concrete has been said of how the two companies will work together, Pulse says its app will not change for the moment. “We’re still working together on the product you love, and will continue to provide an innovative and visual news reading experience,” Pulse’s co-founders said. In a deal that is approximated to have cost LinkedIn $90 million, we are sure to have guide to how this integration will work soon.
In just three years of its existence, Pulse has a formidable base of 30 million users and a network of over 750 publishers should be reason enough to justify the $90 million.