Bitly Will Provide Click Data to Moz

Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz.

Moz’s optimization software previously used link data from Twitter to rank web pages’ social media relevance but it is turning to Bitly to get a more complete picture of user behavior.

“The Bitly click dataset is hands down the broadest and most authoritative available to anyone looking for information on how their content and brand is performing across the web,” Moz co-founder Rand Fishkin said in a news release.

Bitly, which made the announcement from the South By Southwest Interactive festival in Austin, Texas, also announced two additions to its executive team. Rob Platzer, formerly of AOL’s Patch and Outside.In, is the chief technical officer and Melissa Wallace, formerly of Buddy Media, is vice president of marketing.

CEO Mark Josephson, who joined the company last summer, said the partnership with Moz is part of Bitly’s effort to unlock more value from data supplied by the 600 million active Bitly profiles.

“I think people sometimes take Bitly for granted as the shortener for the web,” Josephson said. He said Bitly is working to change that perception by reminding marketers to about how useful the data can be for understanding customer preferences. Among the changes on the way is a resigned dashboard that will more clearly display the comparison between a brand’s social efforts and organic sharing.

Google’s Algorithm update Hummingbird

Over the past fortnight I have heard an awful lot about Hummingbird. How it is going to destroy many businesses and wreck the free flowing search ability of Google users.

This is beginning to puzzle me greatly as nothing about Hummingbird has anything to do with destroying a company’s website.

In fact, it is more about heralding a better search experience for users.

So What is Hummingbird?

What Google is trying to do is create a more “easy flowing” experience for those searching online.

Really to carry on where they have started, in my opinion, with predictive text and searches and look for whole sites that can help to satisfy a user’s needs as opposed to single keyword searches. Look how Google Glass and the general Big Data move in search tech to see how it is possible to help users find out exactly what is best for them based on their prior searches, history, social media etc.

Google is just looking to make sure that sites that come to fruition for a searcher are targeted to these general trends as well as the keywords being typed. Expect Google to encourage more longer tailed phrasing in its searches to offer as detailed a search result as possible.

Quite how they are looking at an entire site per search at one hand, yet telling us that it is looking at unique web pages on a site through its Panda update this year is still something that puzzles me.

 

Link YouTube Channels to Google+

Now linking Google+ accounts to YouTube accounts and channels is a possibility Google announced. Though still being tested out, Google has opened up to YouTube creators to come up with a version that can be able to manage multiple accounts. This will come as a relief to many who had issues with managing their accounts, if this happens users can enjoy the freedom of managing up to 50 YouTube channels at once. Google says linking your account will unlock new features such as live broadcasts via hangouts, video sharing and YouTube tab on your Google+ page.

 

It’s quite simple actually, to link to your Google+ page users should visit their YouTube account settings and select “connect with Google+ page (beta).” Google have had issues with users combining accounts but this should be straightforward.  However, for mobile apps it would be advisable to use the latest version of the YouTube app on Android and iOS to avoid any unnecessary hitches.

 

Google hangouts has started picking up and is a very interesting feature, now with live broadcasts this should be reason enough to link your accounts.

 

Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain

Matt Cutts, Google’s head of search spam in response to a question asked about buying a domain that had spam on it and still rank it, and he advised against it. While it is very possible to do, for certain reasons, you would rather considering starting a fresh and build from there. You can expect two types of penalties one to get from acquiring such a site, one on the manual side or on the algorithm side. If it is a manual penalty you can fix it and submit a reconsideration request, if its an algorithm penalty you will have to be patient and wait for the algorithm to pick up the changes. Do not forget, depending on how aggressive the spam was the harder it will be to recover from it.

 

The process that it takes for this reconsideration to be done is a gruesome and quite frankly one that need not be so. If it were up to Matt he would pass the domain by and rather start a clean slate. You need to be careful with spammed sites, like Matt says some have been run down to the point of no return and sell them on forums to try get something out of it. You don’t need that!

 

RKG DIGITAL MARKETING REPORT

With the release of RKG ( Rimm-Kaufman Group ) marketing report for the first quarter of 2013, the rise in smartphone and tablet use has advertisers increasing their spending on search ads. It would only be the best move to tap into this growing audience. A couple of interesting scenarios this report had which I thought I would highlight here. The decline in search traffic from laptops and desktops which is not quite a surprise seeing the increase in tablet and smartphone sales. This however has seen an increase in search spending by 24% in the first quarter, with cost of mobile cost-per-click gaining on PC.

 

On search engine click share, RKG realized on traffic share across devices that each search engine shared an advantage on devices where it was the default. Though search engine giant Google still a preferred traffic share across the most popular devices i.e iPad, iPhone and Android Phones. In share traffic generated from mobile, Google lead by 28% to Bing’s 16% but on the Kindle Fire Bing had twice the click share of Google.

 

On revenue per click tablets generated 15% lower than PC, even with gained traffic share among other tablets and Android, which is still less than half that of the iPad.

 

In the first Quarter report of 2013, RKG found that iOS 6 accounted for 83% of Google search traffic from iOS devices, 75% of which not passing a referrer thanks to secure search.

 

This report would not be complete without a look into social media. This might not come as shock to many but Facebook has the lead on share of visits from social sites. Though a small segment of overall site referrer sending just 2% of all site visits, Facebook still has a good command on social media.

 

The full RKG report gives you a deeper look and analysis in search engine optimization, social media, comparison shopping engines and more with over 40 charts to aid.