Mobile Web Design: Industry Professionals’ Tips

By Rina Davis

Is your website ready for the future? Today, developing a remarkable-looking, fast-loading, functions-packed as well as SEO-powered website just isn’t enough. If you’d like more people to reach you via the Net, you should make your web-based existence accessible to a wide variety of systems, especially smartphone along with other related handheld gadgets.

Based on the latest studies, 69 per cent of Internet users connect to the World Wide Web through the portable device each day. Moreover, a large majority of all of these users use their mobile gadget just for Internet connectivity. Plenty of people mention that they use the mobile Net as a result of need-it’s the only means they could connect on the web having their hectic and continuously on-the-move way of living. Still many make use of mobile out of personal choice; it’s just more urgent, convenient, and in certain places, less costly, when compared with using the personal computer in the house or maybe in a net cafe.

Even so, building a mobile-accessible site isn’t only all about making your site smaller to fit in the smaller phone screen. Efficient mobile web design, professionals say, must consider both the user as well as the unit. You ought to be capable of know and realize the actual behaviour as well as framework of your own industry, and also become accustomed to the constraints and also potentials of the mobile device.

Here are some essential elements to look at if you are designing for the mobile web user:

1.Functionality matters. It’s not merely about making things reduced to put all of the functions you’ve got within your website, but positioning icons, content material and commands smartly to make sure that people can have immediate admittance to the most essential tools, while knowing the additional features they could check out too.

2.Receptive features. Developing for the mobile web should also focus on making the look smooth and receptive. Take note that people will usually be utilising some of the most inaccurate pointing devices-their fingertips-to navigate, thus make sure that every point, flick, swish, drag and swipe calls forth the intended process.

3.Information concerns. The mobility and unstable network that usually is included with mobile use should also be looked at if you are building your website. Experts suggest that data loading, downloading or transferring be put to the very least amount to make sure that your user can proceed to the next phase effortlessly.

4.User context. Studying market behaviour enables you to customize your web design according to their needs and preferences. For instance, the majority of mobile internet users are going to connect to the web while multi-tasking, riding a vehicle or on the move. Therefore, you have to design your site to be clear and also useful during the context of a distracted setting.

These are only a few of the details when making a website for portable devices. Work with a design team that can provide you the right site for the right platforms to attain a web-based presence that will be visible as well as reputable for a larger industry platform.

In order to make the most of the current mobile online market, businesses have to get high quality mobile web design. Mackay experts state that the mobile online populace is only going to get bigger and can greatly affect the market.

Q&A With Google’s Matt Cutts On How To Use The Link Disavow Tool

It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts.

Question:

How do people know what links they should remove?

Answer:

When we’re taking targeted action on some specific links, the emails that go out now include examples of bad links. We provide example links to guide sites that want to clean up the bad links. At the same time, we don’t want to help bad actors learn how to spam better, which is why we don’t provide an exhaustive list.

Question:

Why not list the bad links?

Answer:

That’s related to the first question, of course. We don’t want to help bad actors learn how to spam better, which is why we don’t provide an exhaustive list.

Question:

Who should do this?

Answer:

The post [Google’s announcement post last week] says anyone with an unnatural link warning. It also mentions anyone hit by Penguin, but I keep getting asked about this. I’m going to reiterate that if you were hit by Penguin and know or think you have bad links, you should probably use this too.

Question:

What if you don’t try to remove links? Given what a pain it is to get links off the web, why wouldn’t someone just use disavow? I know Google recommends requesting link removals, but from a technical standpoint, if they don’t do that and just disavow, it’s pretty much going to work, right?

Answer:

No, I wouldn’t count on this. In particular, Google can look at the snapshot of links we saw when we took manual action. If we don’t see any links actually taken down off the web, then we can see that sites have been disavowing without trying to get the links taken down.

Question:

How are you dealing with index files? Do you have to remove all variations, such as like this:http://badsiteiwanttodisavow.com

https://badsiteiwanttodisavow.com/

https://badsiteiwanttodisavow.com/index.html

Answer:

We tried to cover this in the last two to three questions. Technically these are different URLs, so if you want to be ultra-safe, then you would list the URL variants.Practically speaking though, Google normally canonicalizes such URLs to a single URL, so if you’re going off the backlinks that you download from google.com/webmasters/, then you should normally only need to list one url.

Question:

If you download and reupload a disavow list, is it still a several week delay between when the fresh upload is acted upon, even if you upload a fresh list the same day, perhaps after catching a mistake?

Answer:

I would count on it potentially still being a several week delay. If you have URLs A and B and you download the file and edit it to add a new URL C then it shouldn’t really affect A and B, but it will take time for disavowing C to go into effect.

Question:

How long will it take sites to see any potential improvement? It seems like potentially months.IE, say you upload a file. It takes several weeks for that to be read. Then you might wait several weeks for the next Penguin Update, until the change would be reflected, right?

Or when you say multiple weeks, do you mean that really, the file might get read right away, but the changes might not be reflected until some Penguin or other update can act on those changes?

Answer:

It can definitely take some time, and potentially months. There’s a time delay for data to be baked into the index. Then there can also be the time delay after that for data to be refreshed in various algorithms.

Question:

Just to double-check, reconsideration should only be done if they’ve gotten a message about a manual action, correct?

Answer:

That’s correct. If you don’t have a manual webspam action, then doing a reconsideration request won’t have any effect.

Question:

Do manual actions specifically say if they are related to bad links?

Answer:

The message you receive does indicate what the issue with your site is. If you have enough bad links that our opinion of your entire site is affected, we’ll tell you that. If we’re only distrusting some links to your site, we now tell you that with a different message and we’ll provide at least some example links.

Question:

What about the www prefix? It sounds like to be safe, you should do this:domain:badsite.com

domain:www.badsite.com

Answer:

You only need the first line. If you do domain:badsite.com, then that also ignores all links from www.[NOTE: I’m pretty sure this also means Cutts is saying that if you only disavow from a domain with the www prefix, and it also has a non-www variation, those will still be counted. But I’m double-checking on this].

Question:

What prevents, and I can’t believe I’m saying this, but seemingly inevitable concerns about “negative negative SEO?” In other words, someone decides to disavow links from good sites as perhaps an attempt to send signals to Google these are bad? More to the point, are you mining this data to better understand what are bad sites?

Answer:

Right now, we’re using this data in the normal straightforward way, e.g. for reconsideration requests. We haven’t decided whether we’ll look at this data more broadly. Even if we did, we have plenty of other ways of determining bad sites, and we have plenty of other ways of assessing that sites are actually good.We may do spot checks, but we’re not planning anything more broadly with this data right now. If a webmaster wants to shoot themselves in the foot and disavow high-quality links, that’s sort of like an IQ test and indicates that we wouldn’t want to give that webmaster’s disavowed links much weight anyway. It’s certainly not a scalable way to hurt another site, since you’d have to build a good site, then build up good links, then disavow those good links. Blackhats are normally lazy and don’t even get to the “build a good site” stage. 🙂

Question:

One last try on something I asked when the tool launched. Why not simply discount links so there’s no need for people to disavow, rather than considering some links as negative votes capable of harming a site?

Answer:

As part of our efforts to be more open about manual actions, we’ve been providing more information to site owners, about when links to their site are affecting our opinion of their site. Because of that additional information, webmasters have been paying more attention to their link profile and trying to move toward higher quality links. That’s a good thing.But we understand that migrating toward higher-quality links also means that some sites feel the need to clean up previous spammy or low-quality links. Right now it can be a difficult task to clean up a site’s backlinks, and from listening to the SEO community we wanted to provide a tool that could help after site owners had already taken substantial steps to try to clean up their site’s backlinks.

Question: Any last thoughts, comments or perhaps warnings of mistakes you’ve seen people make?

I have gotten a couple people asking “If I disavow links, do I still need to do a reconsideration request?” We answered that in the blog post, but the answer is yes.We want to reiterate that if you have a manual action on your site (if you got a message in Webmaster Tools for example), and you decide to disavow links, you do still need to do a reconsideration request.

We recommend waiting a day or so after disavowing links before doing the reconsideration request to give our reconsideration request system time to pick up the disavowed links, and we also recommend mentioning that you disavowed links in the reconsideration request itself.

Top 15 Most Popular Social Networking Sites | October 2012

Here are the 15 Most Popular Social Networking Sites as derived from the eBizMBA Rank which is a constantly updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast. “*#*” Denotes an estimate for sites with limited Compete or Quantcast data. If you know a website that should be included on this list based on its traffic rankings Please Let Us Know.



1 | Facebook

2 – eBizMBA Rank | 750,000,000 – Estimated Unique Monthly Visitors | 2 – Compete Rank | 2 – Quantcast Rank | 2 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



2 | Twitter

13 – eBizMBA Rank | 250,000,000 – Estimated Unique Monthly Visitors | 24 – Compete Rank | 5 – Quantcast Rank | 9 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



3 | LinkedIn

27 – eBizMBA Rank | 110,000,000 – Estimated Unique Monthly Visitors | 44 – Compete Rank | 23 – Quantcast Rank | 14 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



4 | MySpace

84 – eBizMBA Rank | 70,500,000 – Estimated Unique Monthly Visitors | 51 – Compete Rank | 62 – Quantcast Rank | 138 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



5 | Google Plus+

95 – eBizMBA Rank | 65,000,000 – Estimated Unique Monthly Visitors | *NA* – Compete Rank | *NA* – Quantcast Rank | *NA* – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



6 | DeviantArt

183 – eBizMBA Rank | 25,500,000 – Estimated Unique Monthly Visitors | 346 – Compete Rank | 74 – Quantcast Rank | 130 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



7 | LiveJournal

303 – eBizMBA Rank | 20,500,000 – Estimated Unique Monthly Visitors | 605 – Compete Rank | 203 – Quantcast Rank | 102 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



8 | Tagged

315 – eBizMBA Rank | 19,500,000 – Estimated Unique Monthly Visitors | 447 – Compete Rank | 217 – Quantcast Rank | 282 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



9 | Orkut

350 – eBizMBA Rank | 17,500,000 – Estimated Unique Monthly Visitors | *NA* – Compete Rank | *NA* – Quantcast Rank | 156 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



10 | Pinterest

375 – eBizMBA Rank | 15,500,000 – Estimated Unique Monthly Visitors | 205 – Compete Rank | 811 – Quantcast Rank | 109 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



11 | CafeMom

451 – eBizMBA Rank | 12,500,000 – Estimated Unique Monthly Visitors | 127 – Compete Rank | 82 – Quantcast Rank | 1,144 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



12 | Ning

456 – eBizMBA Rank | 12,000,000 – Estimated Unique Monthly Visitors | 617 – Compete Rank | 411 – Quantcast Rank | 339 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



13 | Meetup

621 – eBizMBA Rank | 7,500,000 – Estimated Unique Monthly Visitors | 838 – Compete Rank | 516 – Quantcast Rank | 509 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



14 | myLife

728 – eBizMBA Rank | 5,400,000 – Estimated Unique Monthly Visitors | 122 – Compete Rank | 391 – Quantcast Rank | 1,670 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA



15 | Badoo

952 – eBizMBA Rank | 2,500,000 – Estimated Unique Monthly Visitors | 1,596 – Compete Rank | 1,148 – Quantcast Rank | 112 – Alexa Rank.
Most Popular Social Networking Websites | Updated 10/15/2012 | eBizMBA

Google’s Disavow Tool

The new tool was announced by head of Google’s web spam Matt Cutts during his keynote speech at the Pubcon conference in Las Vegas. It has been tested for a number of weeks by selected SEOs and is now live and ready to use.

The introduction of the disavow links tool aims to help webmasters that believe their Google search ranking to have been affected by low quality links from spam sites. Google are quick to suggest that the tool should only be used after alternative methods have been tried, “If you know of bad link-building done on your behalf (e.g., paid posts or paid links that pass PageRank), we recommend that you contact the sites that link to you and try to get links taken off the public web first,” says the updated Google help section. “You’re also helping to protect your site’s image, since people will no longer find spammy links and jump to conclusions about your website or business.”

If your efforts of trying to have a link taken down are unsuccessful you can then go ahead and use the disavow links tool. But be warned, if you disavow a good link in error, it could be a long wait for that link to be reinstated – if ever.

Webmasters will be able to disavow individual URLs, or entire domains in a text file uploaded to Google’s Webmaster Tools. Cutts said that the tool uses the “nofollow” attribute, which allows sites to link to other sites without passing ranking credit to those sites.

If you want to learn more about the tool, there is a video of Matt Cutts talking about Disavow Links here.

How to Diagnose a Google Penalty

How to Diagnose a Google Ranking Ban, Penalty, or Filter

If you undertake black or gray hat techniques, you run a fair chance of having your site penalized in the search results. But even if you are not engaged in these techniques yourself, your site may be punished for associating with black hat purveyors. Hosting on a shared server or sharing domain registration information with bad neighborhoods can lead to to ranking problems, if not punishment. Certainly linking to a bad neighborhood can lead to discipline. If you purchase a domain, you’ll inherit any penalties or bans imposed on the prior version of the website.

There are a wide range of penalties and ranking filters that search engines impose and a still-wider range of effects that those penalties produce. In diagnosing and correcting ranking problems, more than half the battle is figuring which penalty, if any, is imposed and for what violations. Ranking problems are easy to fix but arduous to diagnose with precision. Sudden drops in rankings might lead you to suspect that you’ve received a penalty, but it might not be a penalty at all.

In the following section we’ll look at some specific penalties, filters, conditions, and false conditions, and how to diagnose ranking problems.

Google Ban

The worst punishment that Google serves upon webmasters in a total ban. This means the removal of all pages on a given domain from Google’s index. A ban is not always a punishment: Google “may temporarily or permanently remove sites from its index and search results if it believes it is obligated to do so by law.” Google warns that punishment bans can be meted out for “certain actions such as cloaking, writing text in such a way that it can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in removal from our index.”

One of the most newsworthy instances of a total ban was when Google, in 2006, issued a total ban to the German website of carmaker BMW (http://www.bmw.de). The offense? Cloaked doorway pages stuffed with keywords that were shown only to search engines, and not to human visitors. The incident became international news, ignited at least partially by the SEO blogging community. BMW immediately removed the offending pages and within a few weeks, Google rescinded the ban.

How to Diagnose a Total or Partial Ban

To diagnose a full or partial ban penalty, run the following tests and exercises:

  • Check Google’s index. In the Google search field, enter the following specialized search query: “site:yourdomain.com.” Google then returns a list of all of your site’s pages that appear in Google’s index. If your site was formerly indexed and now the pages are removed, there is at least a possibility that your site has been banned from Google.
  • Check if Google has blacklisted your site as unsafe for browsing (type http://www.google.com/safebrowsing/diagnostic?site=mysite.com with your domain at the end).
  • Check for Nofollow/Noindex settings. It might seem obvious, but check to make sure you haven’t accidentally set your WordPress site to Noindex. To check, go to your WordPress Dashboard and click the “Privacy” option under “Settings.” If the second setting, “I would like to block search engines, but allow normal visitors” is set, then your site will promptly fall out of the index. A stray entry in a robots.txt file or in your WordPress template file can instruct search engines not to index your entire site.

  • Check Google Webmaster Tools. Sometimes, but not always, Google will notify you through your Webmaster Tools account that your site has been penalized. But you won’t always receive this message, so you can still be penalized even if you don’t receive it. See the image below for an example message.

Google Webmaster Tools penalty message

Google Webmaster Tools penalty message. In this example, the message notes, “we detected hidden text....”

 

PageRank Adjustment/PageRank Penalty

An alternative penalty short of an outright ban is a PageRank adjustment. The adjustment can be partial (a drop from a PR4 to a PR2) or can be full (a drop to PR0). With a PageRank adjustment, Google simply adjusts or removes the PageRank value for a site. Google often imposes this punishment upon low-value general directories that sell links. Part of the difficulty with diagnosing and repairing a PageRank penalty is that the PageRank that Google shows to users is historical, sometimes six months pass between PageRank updates.

How to Diagnose a PageRank Penalty

To diagnose a Google PageRank penalty, run the following tests and exercises:

  • Check your inbound links. Whenever your PageRank drops, the most likely reason is that you’ve lost valuable links. Check your link profile in Yahoo Site Explorer. Have you lost any premium, high-PR links you had formerly? Use the reliability of the PageRank algorithm to help diagnose: if you have a PR4 link pointing into one of your pages, and that PR4 link has only one outbound link, that one link alone will be strong enough to make the destination page a PR1 or a PR2. If despite such a link your page remains a PR0, that raises the likelihood of a PageRank penalty.
  • Check all pages. Be sure to check every page on your site, you might just have your PageRank shifting around within your site. It is true, however, that generally your home page will have the highest PageRank value of any page of your site. So, if you’ve got a PR0 on all pages including the homepage, a PageRank penalty is suspect.

  • Check canonicalization. Recall the “www” and “non-www” distinction and that search engines see these as separate domains in some cases. WordPress handles this automatically, but some online tools don’t check this for you so you have to be sure your are checking both the www and non-www versions of your domain.

  • Compare PageRank. Compare Google’s reported PageRank score for your pages with SEOmoz’ mozRank. Typically, these two scores will correlate loosely (within about 10%). If the Google score is much lower than the SEOmoz mozRank score, it’s likely that Google is trimming some PageRank. You can see the SEOmoz Page Rank score with the free SEO Site Tools plugin or by visiting https://www.opensiteexplorer.org/.

Google PageRank penalty

Visible evidence of a Google ranking penalty in the SEO Site Tools plugin; all the elements of a ranking penalty are present. The inbound link count is healthy with over 3,500 links pointing to this domain. SEOmoz' mozRank (erroneously called “Page Rank” in the screenshot) is a healthy 4.41. Nevertheless, Google's PageRank is a zero. This is clear evidence of a Google PageRank penalty.

 

  • Check internal links. In Google Webmaster Tools, Google reveals its profile of internal links on your site. See the figures below for examples of an unhealthy internal link profile, and a healthy link profile. If your site has 100 indexed pages, but Webmaster Tools references only a handful of links, it means that Google is not properly processing your internal links. We need to be careful here because a range of conditions can cause this. It can potentially arise from a PageRank penalty but also from poor internal navigation structure.
unhealthy internal link

This Google Webmaster Tools screenshot shows an unhealthy internal link profile, and is the same site shown in the screenshot just above. This site is a low-value link directory, a likely candidate for a Google PageRank penalty.

 

Google Webmaster Tools screenshot shows a healthy link profile

This Google Webmaster Tools screenshot shows a healthy link profile. All or nearly all pages on the website are represented on the internal link profile and the numbers of links to each page is relatively constant.

The -950 Ranking Penalty

Google sometimes employs a -950 ranking penalty to individual pages (but not to entire sites) for particular search queries. The -950 penalty means that for a particular search, your page would have 950 positions added to it. So, a term for which you ranked on page one of Google’s search results in position three, you’d now rank on page ninety-five of the search results at position 953. Sound harsh? It is, and Google has made faint references to it as a penalty for over-optimization. Some SEO professionals contend that they have seen the penalty imposed for shady link building practices.

How to Diagnose a -950 Ranking Penalty

Diagnosing a -950 ranking penalty is easy: try search terms for which you formerly ranked (hopefully you noted their exact former position) and follow the search results out to page 95 or 96. Remember that you can always set Google to display 100 results instead of ten by using the advanced search option at Google.com, which is convenient for checking ranking position in the 100s and above.

The -30/-40 Ranking Penalty

Google often serves up another variety of penalty: it’s the -30 or -40 position penalty. This is an often-imposed penalty, and is applied by Google to entire sites, not just particular pages and not just for particular search queries. This penalty is common enough to trip up legitimate webmasters for very minor oversights or offenses. Most signs point to the -30 penalty being applied algorithmically and is “forgivable,” so changing the condition that led to the penalty automatically reverses the penalty. This penalty has historically been imposed upon sites for serving up poor quality content. For example, the penalty has been imposed upon sites that display thin content. Thin content is content that is partially generic, as with an affiliate site repeating common descriptions of products it sells. Low-value directories have also been served this penalty.

How to Diagnose a -30/-40 Penalty

If you suspect that your site has been been hit with a -30/-40 penalty, there is one sure-fire test to determine if you tripped the penalty. Perform a Google search for your domain name, with out the “www” and without the “.com” or “.net” part of the domain. This search, in normal circumstances, should return your site at or near the first position (depending a bit on the competition of that term). If this test yields your site showing up in a position dropped to the 40s or 50s, it is almost certainly is a -30/-40 penalty.

False Positives That Aren’t Penalties

Don’t assume you’ve been penalized by Google just because your rankings drop or because your rankings remain poor for a new site. Ranking positions can jump around naturally, especially just before algorithm updates, when Google updates its search engine rules. You may also have lost one or more valuable inbound links, that can lead to a drop in rankings. You may also be alternating between Google’s personalized search modes. Personalized search is a Google feature that returns results based on your personal browsing habits. So, if you’ve visited your own website in the past few days, Google will return your website near the top of the results, figuring that it’s one of your personal favorites. Personal search is a convenience tool, but it doesn’t return true rankings. To see actual ranking results you need to make sure personalized search is off. To do this, look on any Google search results page in the upper left hand corner for “Personalize Search On.” Click on the link just under it that reads, “Turn it off.”

Google penalties are almost never imposed for no reason at all. Yes, Google imposes penalties on light offenders while more egregious violations go unpunished. While that might not seem fair, it doesn’t change the fact that if you have perfectly complied with Google’s Webmaster Guidelines, you are extremely unlikely to be penalized. If you’ve been penalized, there’s a reason.