Google Search Quality Rating Guidelines


From time to time the Spam Raters Guidelines get “leaked” from Google. Of course, there is a concern that since this can not be verified that it is actually bogus, so we always give these “the smell test” before putting much stock in them. This seems legitimate based on the content, style and tone.

The Guidelines cover the following topics:

Part 1: Rating Guidelines

1.0 Welcome to the Search Quality Rating Program!
1.1 URL Rating Overview
1.2 Important Rating Definitions and Ideas
1.3 The Purpose of Search Quality Rating
1.4 Raters Must Represent the User
1.5 Internet Safety Information
1.6 Releasing Tasks
2.0 Understanding the Query
2.1 Understanding User Intent
2.2 Task Language and Task Location
2.3 Queries with Multiple Meanings
2.4 Classification of User Intent: Action, Information, and Navigation – “Do-Know-Go”
3.0 The Language of the Landing Page
4.0 The Rating Scale
4.1 Vital
4.2 Useful
4.3 Relevant
4.4 Slightly Relevant
4.5 Off-Topic or Useless
4.6 Unratable
5.0 Rating: From User Intent to Assigning a Rating
5.1 User Intent and Page Utility
5.2 Location is Important
5.3 Language is Important (This section is for Non-English Task Languages)
5.4 Multiple Interpretations
5.5 Specificity of Queries and Landing Pages
5.6 Common Rating Problems
6.0 Flags
6.1 Spam Flag
6.2 Pornography Flag
6.3 Malicious Flag
6.4 Compatibility between Ratings and Flags

Part 2: URL Rating Tasks with User Locations

1.0 Important Definitions
1.1 What is the User Location?
1.2 Why are the Task Location and User Location important?
1.3 User Location, Task Location, and Explicit Location in the query
2.0 Location-Specific Rating Task Screenshot
3.0 The Role of User Location in Understanding Query Interpretation/User Intent
3.1 Queries with Local Intent
3.2 Rating Landing Pages when the task has a User Location
3.3 Vital Ratings for Rating Tasks with User Locations
3.4 Rating Examples

Part 3: Page Quality Rating Guidelines

1.0 Overview of Page Quality Evaluation
1.1 Introduction to Page Quality
1.2 Important Guideline Information
2.0 Landing Page Considerations
2.1 Identifying the Purpose of the Page
2.2 Identifying the Main Content, Supplementary Content, and Advertisements
2.3 Rating the Quality of the Main Content
2.4 Rating the Quantity of Helpful Main Content
2.5 Rating the Helpfulness of the Supplementary Content
2.6 Rating the Layout of the Page/Use of Space on the Page
3.0 Answering Homepage and Website Questions
3.1 Finding the Homepage of the Website
3.2 Is the Purpose of the Page Consistent with the Website?
3.3 Who is Responsible for the Content of the Website and the Content of the Page?
3.4 Does the Website Have an Appropriate Amount of Contact Information?
3.5 What Kind of Reputation Does the Website Have?
3.6 Is the Homepage of the Website Updated/Maintained?
4.0 Assigning an Overall Page Quality Rating
4.1 Highest Quality Pages
4.2 High Quality Pages
4.3 Medium Quality Pages
4.4 Low Quality Pages
4.5 Lowest Quality Pages
5.0 Additional Page Quality Rating Guidance
5.1 Assigning a Page Quality Rating to Pages with no Main Content/Error Messages
5.2 Balancing Page Level and Website Level Questions to Assign an Overall Page Quality Rating
5.3 How to Check for Copied Content
6.0 Page Quality Rating and URL Rating
7.0 Page Quality Rating FAQs

Part 4: Rating Examples

1.0 Named Entity Queries
2.0 Action Queries
3.0 Information Queries
4.0 Queries that Ask for a List
5.0 Rating Examples for Task Locations other than English (US)

Part 5: Webspam Guidelines

1.0 What is Webspam ?
1.1 The Relationship between Ratings and Spam
1.2 Why do Spammers Create Spam Pages?
1.3 When to Check for Spam
2.0 Browser Requirement
3.0 Looking for Technical Signals
3.1 Hidden Text and Hidden Links
3.2 Keyword Stuffing
3.3 Sneaky Redirects
3.4 Cloaking
4.0 Helpful Webpages vs. Spam Webpages
4.1 Pages with Copied Content and PPC Ads
4.2 Fake Search Pages with PPC Ads
4.3 Fake Blogs with PPC Ads
4.4 Fake Message Boards with PPC Ads
4.5 Copied Content that is NOT Spam
5.0 Commercial Intent
5.1 Thin Affiliates
5.2 Pure PPC Pages
5.3 Parked (Expired) Domains
5.4 Pages with Unhelpful Content and PPC Ads
6.0 Phishing Websites
7.0 Spam and the Resolving Stage
8.0 Conclusion

Part 6: Using EWOQ


google-guidelines (PDF)


5 Ways To Get More People To Buy From You

By Trevor Wilson

Having a great product is wonderful but if no one buys where does that leave you? Discover 5 ways to improve your conversion rates to ensure that you get every sale you should!

1. Test, Track and Tweak

When you sell a product there are many factors that effect what is called your conversion rate. The conversion rate is the number of people that visit your site and actually buy from you.

Some of the things that effect your conversation rate include, your price, your sales copy, the source of your traffic, the ads that deliver your traffic and even the look and feel of your page.

But how can you know what works and what does not? It all comes down to tracking each tweak you make. This calls for software. Google Analytics is a good tool to use to help you track your customers. The best way to do your testing is through a process called split testing.

Split testing will allow you to have two versions of your sales page so you can change one element of your page and see how it effects conversions. If you use WordPress there is a plugin called Max A/B which allows you to easily perform split testing on your site.

Tracking and testing your sales copy using split testing is a powerful way to get more sales from your existing traffic. That means more money in your pocket.

2. Write Better Headlines

One of the biggest impacts on sales copy is the headline. As with almost everything in life there are certain elements of your sales process that will produce more results for your effort. Headlines are one of those areas. Creating a better headline can make a big change with little effort.

Three things you can do is inspire hope, raise curiosity and offer an easier way.

Here is an example of each of those components.

Inspire Hope

Example: Now you can increase your sales and put more money in your pocket!

Make them Curious

Example: Who else wants to discover the secrets of getting higher sales conversions?

An Easier Way

Example: Now you too can get more sales – quicker and easier than you ever thought possible!

And while putting just one element into your headline will be powerful if you can mix in two or all three of the elements your sure to improve your conversion rates which means more sales for you.

3. Remove The Risk

Almost everyone is skeptical to a degree and often people won’t buy because they just aren’t sure your product will really help them. As with almost every product on the market you can help eliminate this issue by providing a money back guarantee.

In most cases the stronger your guarantee and the longer you offer it the better. In most cases this will produce higher conversions and reduce your refund rate. It might seem odd but in many cases a longer refund period actually reduces refunds. That’s a good thing for you because it helps create a greater profit for you.

4. Give A Free Bonus

By offering a free bonus you are adding more value and creating a “no brainer” deal that the customer will find hard to turn down.

Example: Order your copy of “Copywriting Secrets Unveiled” and get your hands on my “7 Copywriting Secret Swipe Files” for free.

Tip: You can make this approach even more powerful by offering the bonus for only a limited time. For example you could make it available for the first 47 customers. After that the bonus goes away. You could offer two or three bonuses so that when your special bonus is removed there are still bonuses in place to help make your product offering a great deal for your potential customers.

This is a powerful way to increase your conversions with minimal effort.

5. Provide a call to action.

Every ad and sales letter you create should have a specific call to action, which is where you explicitly tell people what to do next.

This might seem too simple but you have to ask for the sale. It’s basic but necessary. You need to provide a call to action where you tell your potential customers what to do next.

Example: “Your next step is easy – take out your credit card and click here to discover how proven copywriting can blast your sales through the roof. Increase your sales by clicking here now!”

It’s a fact, if you don’t tell people what to do next they will likely hit the back button and never be back. Instead take a little extra time and tweak and test these five elements using split testing and tracking to improve your sales conversions. By improving your conversion rate you will get more out of your advertising efforts and raise the profitability of your site! Start implementing and testing these elements in your sales letter today.

Today you can also discover how to leverage your copywriting skills to tap into the power of residual income with a simple click of your mouse right here. You can begin leveraging your advertising efforts by using a system that generates repeat sales. Click here now.

Profitable Content Creation – The Incredible Power of Consistent Content Creation (Big Reach)

By Jeff Herring

Content Marketing provides all 5 of the simple steps necessary to build a profitable online business: content creation, online visibility, traffic generation, and product and profit creation.

So let’s talk about the incredible power of consistent content creation. Here are just a few of the benefits that come to mind:

Benefit 1 – Increase your reach – You can reach around the world with your content. It still amazes me to get blog post comments and listeners on my teleseminars and webinars from around the world. And it’s even more amazing to gain customers from all over the world.

Benefit 2 – Increase your confidence – When you regularly create content from which you profit, you gain a tremendous amount of confidence. My students tell me how great it is to wake up every morning knowing they can sit down at their computer and create content that is going to make a difference.

Benefit 3 – Increase your visibility – Regularly creating content allows you to easily answer the question of what to say on Social Marketing sites. You get to be visible with good stuff that people can use, plus you get to be found all over your niche.

Benefit 4 – Increase your traffic – Content brings in traffic. You just have to follow these 4 simple rules:

1) Don’t chase after traffic

2) Find out where the traffic is going

3) Get it front of it with your content

4) Redirect the traffic where you want it to you – your sites.

Benefit 5 – Increase the difference you make – I believe that if you have a message inside of you that can improve the life of others, whether that be a better relationship or catching more fish, you have both a right and an obligation to get it out there. The more content you create, the bigger difference you make.

Benefit 6 – Increase your list community – My students and I have found that creating content is really the best way to build a highly responsive list. When someone takes the time to read your content and the way you approach and solve problems, then decides to join your list community, you have gained a highly qualified new member.

Benefit 7 – Increase your profits – Here’s what I believe with all my heart: Not only do you have a right and an obligation to get your message out to the world, you also have a right and an obligation to profit from it. You are a leader and role model to those on your list.

So go create some content.

Get Started Here – And to help you get started I’ve arranged for your Free Instant Access to 2 of my Profitable Content Creation Templates when you visit Designed so all you do is plug in your info to create your content.

How to be Successful by Working on a Schedule

By Laura Hatcher

This may seem unimportant but in reality it is crucial if you are serious about your business. This can determine serious business owners from those with a hobby. You should schedule a specific time, no just for your business but time designated activities related to your business daily. In the end, if you schedule your time daily, you will be more productive and more successful. I will discuss my daily schedule.

1. One hour to education per day

Education is key! This is what makes you valuable to others. Without this you will not sell. You need to know your market and how to market. This is always changing so what you do one day may be completely different several months from now. If you know how to market, you can market anything!

2. One hour per day to an article or blog

Having this hour scheduled helps me stay focused. I know I have just an hour to produce a great article so no phone calls, no reading my email, no interruptions. I write. I first start with determining what I will write today, do some research and then I organize and put my article together. I then submit it to an article submission site, my Empower Network site, several social media sites and Better Networker.

3. One hour networking

Here I make an effort to reach to at least 20 new prospects per day. My tool, Facebook. I message other marketers I find, asking if they would be interested in taking a look at my Facebook page and if interested, like my page. I also comment on other blogs. Many times these bloggers are interested in seeing what I have to offer and come to my site.

4. 30 minutes to engaging with prospects and affiliates

I do this through email, answering questions and corresponding with Facebook comments and blog comments

5. At this time I spend 1 hour with calls

If I have phone numbers, call your leads! Let them know you are there for them. Listen to their reasons for wanting information and make suggestions. My suggestion, don’t sell your product. Listen and suggest. This may not be everyone’s style but it works for me.

6. Create time for your other work or activities

I run another business so I set aside 3 hours (4-5 during busy season) to working my other site. This is no different than many of us out there who work full or part time and we need to find time for that as well.

7. Family time!

I help my girls with homework, clean the house, make dinner, run errands. You have to make time for your family and yourself. Schedule it! This may sound silly but it’s a must. If you don’t have down time you won’t be productive when you are working. I not only put time aside per day but I also take off Sundays. It’s very difficult when you have easy access to your office but you have to stay disciplined and remember why you are doing this. Spend time with what is the most important thing to you.

If you had noticed steps 1 through 5 are productive tasks. When it comes to technical details, I find that time unproductive so I outsource. I have used Fiverr but my favorite is Odesk. If you are technical savvy you can probably do projects much quicker than I! Fiverr and Odesk are very inexpensive and well worth the investment to look professional and handle any tasks I have no clue how to do.

In the end, take your business seriously by taking your time seriously. By doing this everything will fall into place and you will be one of those businesses that stand out from the rest.

My name is Laura and I have been an online owner for 8 years now. Please feel free to visit my blog for more advice on online marketing tips. Education is an absolute key to your success in online marketing and sales. The worst think you can do is jump without learning how to jump!

Internet Network Marketing – How To Identify The Best Network Marketing To Join Online

By Adam S Harding

Network marketing on the internet can be a very hard way to make money online and many people fail in their home based business ventures.

So to help you increase your chances of internet network marketing success, here are a number of important factors to look out for when deciding upon the best network marketing business to join online:

Information Products – At the core of a successful marketing business is the products. But many companies will have you selling physical products in the offline sense. I think the way to go is to sell info products such as ebooks, audio and video. These can be created once and sold over and over again. You can also automate the sell of information products in a way that you cannot do with physical products since people often want to see them in person. Look for network marketing companies that have information products for you to sell or look at introducing affiliate products for information products and digital services into your email follow-up sequence to help monetize all leads, even the ones that say no.

Sales Funnel – Legitimate home based business opportunities that work will be run by marketers who understand the importance of a sales funnel. An internet marketing sales funnel is essential for home based business success. With a sales funnel you offer leads arriving into your business a low cost product to help act as a funded proposal for any paid advertising campaigns being run. And then these buyers go through an upsell process where the can also buy high ticket products on the backend. This increases the average lifetime customer value for you. Make sure there is a sales funnel like this for you to “plug in” to when you join a home based business opportunity online.

Income Potential – When you look to join opportunities over the internet you are likely to be doing so because you want to earn more money and work less. Not the other way around! Have a look at the income disclosure for the business that you join to see the amounts that others are making with the company. Usually with these sort of things there will be quite a few people not taking action and not getting results, but if there is a wide spread of different people (not just one or two) earning an excellent living wage then the signs are good.

In Demand Products – Don’t decide whether an internet business opportunity works depending on whether you make money. Decide if it works depending on how well it converts high quality traffic to sales. If the home based business opportunity works then you will get a high average lifetime value per customer as part of the sales funnel they have in place.

For more information on how to join network marketing companies such as Send Out Cards and Motor Club Of America, visit