Matt Cutts, head of the webspam team at Google, talks about advertorials.

A reminder about selling links that pass PageRank:

Google’s guidelines on link schemes, including text advertisements that pass PageRank:

Google News blog post:

Google News quality guidelines:

Google web search quality guidelines:

Have a question? Ask it in our Webmaster Help Forum:!forum/webmasters

More videos:
Webmaster Central Blog:
Webmaster Central: