There are 4 basic pages every decent website should have:
· A Home Page
· An About Us Page
· A Contact Page
There are a few reasons why these pages have become essential to every serious online business and site owner.
Firstly, Google and the big search engines are wary of listing sites that do NOT have these pages. In the age of social sharing, keeping a low profile and not giving too much away about yourself is not valued by the search engines. Websites that do not produce their basic contact and privacy information upfront are considered untrustworthy.It looks like they have something to hide, even if they haven’t they are just a bit disorganized. It is best to just make 4 simple pages and post them in your footer, just like everyone else …. and keep the search engines happy.
Secondly, it isn’t just Google who want your information presented from the outset, it is the USERS too!
If people are going to buy from you, develop a dialogue with you, create joint ventures with you, know-like-and-trust you, then they want to be able to see your business in legal and above board.
If they can see your phone number and address and a photo of you on your contact page; read your inspirational one paragraph story on your about page and trust that you won’t misuse their data and information from their privacy page, then you have enabled them to trust you. Or at least you haven’t put them off.
The reason for a Home Page is because it is a focus point for search engines and search terms. It gives you a shop front online and it distinguishes you as a professional.
The 4 pages can be incredibly simple or sophisticated and elegant.It depends entirely on you and what you think is the best design for your brand. For example; your Contact Us Page could be plain text of your Address and Phone Number, or it could be an advanced submission form process, with specialist icons and options to like and add on Facebook and other social media.
The basic requirements of each page can be broken down into:
Home Page A static page (or latest blog/newsreel page) sitting on your basic URL (i.e. www.yourwebsitename.com not www.yourwebsitename.com/other/page3/) with links to your other pages and posts and an introduction to your site.
About Us Page This page may contain your photo and a few words about your company statement or ideology and perhaps a brief summary of your history.
Contact Us Page The Contact Us Page should DEFINITELY include a physical address as this is a key factor in proving you aren’t an online con artist.You should also include your Full Company name and your full name, a telephone number and at least one email address. If you like you can include Skype, Twitter and Google+ options as well.
Privacy Statement You don’t want to get this wrong as this the tricky legal part.There are lots of good samples out there to choose from and it is simple to copy and paste into your own page. You need to make sure that the following topics are covered; Privacy safeguarded on your site, cookies, external links, private forums, security, opt-ins and any miscellaneous details relevant to your brand.
And there you have it. Four simple pages with simple details showing your visitors and the Search Engines that you are a legitimate business to be trusted and anyone can contact you to talk about your online brand. It’s that easy.
Roy offers 1 day workshops that teach businesses how to create, manage, understand and enjoy their businessds online and through social media. Classes and dates are available thought his site Web Marketing Buddy
Roy successfully trains people on email marketing, web marketing, article writing, affiliate marketing and joint ventures. Email Roy at [email protected]