Competition for traffic nowadays is really ferocious. There are organic links that make up to 70% of clicks from search online. And this organic links takes up on a search engine result page that makes a “shelf space.” Though you have the highest rank in SEO, and enjoying lots of audiences on your social media site, it doesn’t mean that you will always be on top. Your “shelf space” today will not be the same tomorrow. Furthermore, there are three ways can help your business to own more of this digital space and these are: claiming, optimizing a posting content to business profiles on top of the social media sites.
There are 3 Social Media Tips to Drive SEO on how to optimize your presence on top of social media sites. The 1st tip is, Optimize “About” Copy and URLs for Search – Social Media Optimization is a vital component of your online social media marketing plan. In order to attract and engage more audiences, you need to take advantage of the places in social media such as Facebook, Twitter, Goggle+ and Pinterest. To make people talk about you, you have to include in your profile the “About” section. For example in Facebook, since it is a public social media, the information on the “About” section will be visible to search engine. You can use your vital keywords to help your page show up in search when somebody searches for those terms. In addition, the URL is another key to your search rank for social media sites. It is also important that you include your URLs to your sites. Furthermore, you ought to create a vanity URL that is close to your business name as possible. The 2nd tip is, Craft Social Media Content for People and Search Engine – social media sites boast a staggering number of users each month. It includes commenting, sharing and recommending what they like and would not like to try. Hence, there are a few things to remember for boosting your presence in the SERPs and these are the following: create content that’s entertaining to the audience, share photos, infographics and other engaging items on your profile. You can also include vital business details, keywords and the location of the business in this section, but no keyword stuff. Stick to what is more vital and relevant for your business and make sure it is easily understandable and written in English. And last but not the least, Post Regularly to your Social Media Profiles – in this online business it is important that you post regularly to your social media profiles to get them in the search engine. Updating your profile will definitely receive regular audience and a higher rank. Nonetheless, you have to take a closer look and measure social posts and their results in order to verify the times that you need to update your posts.
Therefore, with all of these tips you will be able to boost SEO results for your social media sites and increases the chances to have more audiences searching for the type of your business.