Matt Cutts Talks about Penguin 2.0 on May 22, 2013 just a few hours before it goes live

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Matt Cutts talks about the Penguin 2.0 update just before it starts to roll out.

“It’s actually going to be a pretty busy summer, it will be pretty eventful.”

This was on a show This Week in Google with Leo Laporte.
Here is the link to the full show http://twit.tv/show/this-week-in-google/199

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Underscores vs. dashes in URLs

Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL.

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How important is it to have keywords in a domain name?

How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” McDot, Berlin

Russian subtitles provided by Mike Shakin.

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Is freshness an important signal for all sites?

Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”?
Ivan, Canada

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Google’s Algorithm update Hummingbird

Over the past fortnight I have heard an awful lot about Hummingbird. How it is going to destroy many businesses and wreck the free flowing search ability of Google users.

This is beginning to puzzle me greatly as nothing about Hummingbird has anything to do with destroying a company’s website.

In fact, it is more about heralding a better search experience for users.

So What is Hummingbird?

What Google is trying to do is create a more “easy flowing” experience for those searching online.

Really to carry on where they have started, in my opinion, with predictive text and searches and look for whole sites that can help to satisfy a user’s needs as opposed to single keyword searches. Look how Google Glass and the general Big Data move in search tech to see how it is possible to help users find out exactly what is best for them based on their prior searches, history, social media etc.

Google is just looking to make sure that sites that come to fruition for a searcher are targeted to these general trends as well as the keywords being typed. Expect Google to encourage more longer tailed phrasing in its searches to offer as detailed a search result as possible.

Quite how they are looking at an entire site per search at one hand, yet telling us that it is looking at unique web pages on a site through its Panda update this year is still something that puzzles me.