Does Google still need text to understand my site?

I have removed a lot of text from my site and replaced it with images. My bounce rate has dropped considerably, conversions and time on site are up. Will Google have an issue with the lack of textual content on the site? Does Google still need text?
Danielroofer (aka Daniel Weadley), Camberley, Surrey, UK

Google Web Fonts:
http://www.google.com/webfonts

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Why Every Business Should Have a Responsive Web Design

In years past the way to take a business seriously was the presence of a physical address. Business has changed a lot since, now all we have to do is ‘Google’ your business and we get a gist of what your business is all about. This has made one of the more fundamental requirements of any business is a website. The growth of the internet signifies just how fundamental a website is. Accessibility of the internet has been made easier with the increase of internet enabled gadgets like smartphones, laptops and the likes. As soon as you say your brand name the search for your online presence starts.

With the different avenues one has to access the internet, website owners have the responsibility having responsive web designs. User experience does a whole lot to the chances of one coming back to your site. That seamless experience determines a lot for visitors, you don’t want to be on a site too long and not figure out how to get around. Responsive web design helps in this and also eliminates the need to create a separate mobile site to provide the same information. Responsive web design makes sure brand integrity is maintained and for SEO purposes makes your site a lot easier to crawl.

In this day and age it is difficult to find one operating more so a business without a website. Technology has been making it easier and easier for people to get around doing their businesses. The increase in smartphone sales puts the number of people able to access the internet at an increase too. Brands that integrate mobile in their online presence caters to this growing number of mobile users and offers a truly cohesive user experience.

 

Why does Google show multiple results from the same domain?

Why does Google continue to present multiple results from one domain on a search result? (Does it really benefit the user to have 7 results from Yelp?)
Blind Five Year Old, SF, CA

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Increase Your Bottom Line With These Proven Facebook Marketing Strategies

Facebook is a website just about all of us use. We love to message our friends or check out family photos. But with that said, many of us who own businesses also use it to communicate with our fans to promote or products and services. If you want to start building relationships with your customers through Facebook, read on.

Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.

Do not forget to put contact information on your business’s Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it’s crucial that they have your contact information to learn more.

Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.

Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged. It can be a little rough in the beginning of your marketing efforts. It can be helpful to put a Facebook link on your website. That lets people know you’re now active on Facebook. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.

Get out that calendar and pencil in some of the ideas we’ve just gone over over together. Since you have some specific things to do, you just need to start doing them. Do one of these actions every time you turn on your computer and soon you’ll have more customers than you know what to do with.

What is Content Marketing? 11 Definitions

“Content.” The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone’s favorite dictionary.

“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.”

– Wikipedia

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” and “Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.”

– Content Marketing Institute

“Storytelling for Sales.”

– Push Social

“Content marketing is a pull, rather than a push, strategy. Content doesn’t interrupt, it attracts.”

– Rebecca Lieb, Advertising Age

“Content marketing is a strategic technique and set of tactics to fulfill business goals by using content across the buyer’s journey. Content marketing is an integrated part of an overall marketing strategy, whereby the focus is on the needs, behavior, tasks, signals, benefits, interactions, touchpoints and customer experiences of target audiences and buyer personas.”

– Content Marketing Experience

“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”

– Copyblogger

“Content Marketing: creating and distributing digital assets for the purpose of achieving business results.”

– Eloqua

“Content marketing is publicly and freely sharing information about your business and industry. It can include text (blogs, ebooks, press releases and tweets), video, audio and online events.”

– Bryan Haines

“Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction.”

– Custom Content Council

“Content is information put to use.”

– Bob Boiko, Content Management Bible

“Content Marketing is creating or curating non-product content—be it informational, educational, entertaining, etc.—and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.”