Advertorials

Matt Cutts, head of the webspam team at Google, talks about advertorials.

A reminder about selling links that pass PageRank:
http://googlewebmastercentral.blogspot.com/2013/02/a-reminder-about-selling-links.html

Google’s guidelines on link schemes, including text advertisements that pass PageRank:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

Google News blog post:
http://googlenewsblog.blogspot.com/2013/03/a-reminder-about-promotional-and.html

Google News quality guidelines:
http://support.google.com/news/publisher/bin/answer.py?hl=en&answer=40787#quality

Google web search quality guidelines:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3

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How does Google think about search quality when it relies on subjective signals?

How can Google be confident with their SERPs, when relying on inherently subjective signals that influence which sites display (i.e. using human ‘quality raters’ to evaluate entire domains without the context of the search query itself)?
Dimwit

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Want To Start A Blog? Read This Advice!

Don’t overdo any element on your website, such as advertising or keywords. These behaviors will ensure the search engines flag your site as breaking the rules, limiting your readership. Write naturally, and make sure that your blog posts are easy to read.

When looking at blogging sites it is important to do your research and make sure that you are using the correct strategies for your business. Keep a folder in Google Reader for your competition and check it daily.

Keep links to your social media pages visible and readily available to readers, so they can keep up with you. Social media websites such as Facebook, Twitter, and LinkedIn can significantly increase the success of your blog, and enhance the recognition you receive as a writer. You can easily reach more readers and followers with these web portals.

Maintain a healthy blog. This means that you should perform all of the maintenance that needs to be done and change small things every once in a while. This will ensure that your readers have easy access to your site and will keep them coming back.

Invite other bloggers who have found success to write guest blog posts on your blog. These guest posts will mean better content for you and your readers. You will also experience a boost in readership thanks to fans of the guest blogger stopping by to take a look at your blog. You can do this with several people to help you create a more content rich blog.

The content of your blog is important if you want to increase traffic. Be sure your blog has useful and interesting content. Content that demonstrates real quality (and, more importantly, honesty and individuality) will encourage readers to revisit your blog again and again.

Pick unique keywords for your blog. These words will be less competitive in the search engines than common keywords. If you pick keywords that many other sites have, your blog will be competing with everyone else. Be original in order to attract readers.

Posting new content to your blog on a regular schedule is crucial to the success of it. If you’re not consistent with your posts, readers won’t know when to expect new content, and they may look elsewhere. Posting consistent content on a regular basis is important, although there can be exceptions, like the holidays season.

Include bulleted lists and italics in your blog posts where your keywords are found. Search engines like this kind of content and site traffic will increase accordingly. This is a powerful tip that can be very helpful.

Don’t write endless paragraphs of content. Perform some research and locate topics that are right for your blog. You won’t succeed if you don’t have valid information. The quality of your blog’s content will determine its success.

Advertisements are frequently a big part of blogging, because that is what helps bloggers earn money. Too much advertising should be avoided, though, so as not to drive readers away. To keep readers returning to a blog, the focus should be on information, not advertising.

Ensure that you are not over-simplifying your approach to blogging. Treat it like a business and always try to improve. You can pick up valuable tips from seasoned bloggers, implementing a variety of techniques and strategies into your blogging approach. Improving your skills and incorporating new blogging ideas into your current project will keep you above your competition.

By getting a reader’s attention from the very beginning, your blog can become quite popular. Your blog will be more readable and draw in many viewers with these tips. Although blogging can be a fun hobby, it can also become a business; some people make their living by writing blogs. No matter what the reason for your blog, enjoy it!

How many types of messages does the webspam team send to Webmaster Tools?

You’ve been sending us various kinds of messages via WMT to improve transparency. It’s a good move. How many types of messages do you send now? And how do you decide what message you send?
Kenichi Suzuki, Tokyo, Japan

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What percentage of PageRank is lost through a 301 redirect?

Roughly what percentage of PageRank is lost through a 301 redirect?
Sam Harries, Exeter, United Kingdom

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