Technology is growing ever so fast and finding out what tomorrow holds is anyone’s guess. Innovative measures to make life easier is all the rage now with consumers having to pick from whatever works for them. Google is no stranger to technology and innovation, being one of the largest web search engines in the world, its easy to see why. Google’s new technology – Google Glass – which is basically a small computer built into a pair of glasses. This pair of glasses allows users to take pictures, videos, get directions and so on all through a head mounted display.

 

Google Glass presents opportunity for tech startups to create apps for this wearable computer. Google ventures, Andreessen Horowitz and Kleiner Perkins Caufield & Byers have come together to encourage entrepreneurs to build apps for Google Glass by offering funding for such businesses. Perfect time to jump on the bandwagon to be part of something that in the near future.

 

Like with everything new, it will take some time for Google Glass to be widely used and this has been noted by Margit Wennmachers, a partner at Andreessen Horowitz. This gadget though in its infancy, it will be something worth watching out for.

 

Making Your Site A Customer Magnet

Without an effective search engine optimization plan, you can build the best website in the world and no one will see it. A SEO plan is required to get your page seen by those who need to see it. The tips below will help you to find some of the most effective ways to get your page ranked at the top.

One way you can always make sure you show up in the search results is by paying Google and having a result on the first page of the search results as a sponsored link. This ensures that your business is noticed by many on the first page out to the side.

If you can complete any sort of research and provide the data you gather, do it! People love to link to statistics and graphs, so pick a topic that you think people will find useful and run with it. Remember to post a link to your results on social media so people can quickly find it and re-post it.

Search engine optimization is the absolute best way to get the most bang for your buck when it comes to having or managing a professional website. This is because it allows you to have a higher amount of traffic without putting in extra work to the website itself.

A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors.

Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.

The future development strategy for all companies with a web site should include a strategy for search engine optimization, getting more traffic to their site. One key point is to be aware of the use of appropriate key words. Appropriate key words should be placed strategically throughout your site, the title tag and page header are generally the most important spots for keywords, be careful with your choices.

Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.

Do not duplicate content within your site to try to get more pages into the search rankings. This is considered spamming by the search engines and can get you banned. Keep making unique content for your keywords on different pages to add more of your site to the index of the search engines.

To calculate keyword density on your page, divide the number of times you use a specific keyword by the total number of words on the page, then multiple by 100. This percentage is your keyword density, and the number, optimally, should fall between 1% and 3%. If you are checking on a keyword phrase, multiple the number of words in the phrase by the number of times the phrase appears, then divide by the total number of words, multiplying this entire figure by 100.

A great way to improve search engine optimization is to refresh your website with new content and new pages frequently. Search engines know whether anything is changing on your website or not so it is extremely important to keep your content fresh so that your site does not seem like it is being neglected.

For more information on search engine marketing please contact us

Running Marketing Campaigns with SocialBro via Twitter

Social marketing has proved to be a worthwhile method of reaching the masses. Popular social media sites like Facebook and Twitter are no stranger to businesses with many having a Facebook page or a Twitter handle to push their brands. Dealing with the large amounts of traffic these sites can present a challenge that is why use of certain applications makes work easier for search business to carry out marketing campaigns.

 

SocialBro is one of these applications we are talking about, the app now allows businesses carry out marketing campaigns via Twitter’s DM (direct message). Usually a method many would shy away from but would rather consider now seeing as how you can now personalize messages with users names other than just addressing everyone at once. With a limit of 250 DMs a day and a progress report of how the campaign is going, this strategy will appeal to many who are running all sorts of campaigns.

 

Twitter’s 140 character limit for tweets might be a bit too short to pass on a proper campaign, for something more elaborate DMs would be the way to go.

8 Tips to Make Your PDF Page SEO Friendly

So lets push out the notion that PDF’s cannot be SEO friendly because they can. But search engines won’t go out of their way to rank PDF pages because search documents don’t have HTML tag structures which tell Google what it is about. Too much work i guess! Nonetheless certain cases are best put across in PDF format so as to explain matters to detail like an instruction manual. The way around this is to make your PDF pages as SEO friendly as possible and we got 8 tips on how to do that.

 

1. Use PDF Text Files

If necessary, try as much as possible to use text in your PDF file other than pictures. Search engines recognize text much easier than they do pictures. Make it simple for search engines.

 

2. Prescribe title

You can put the ‘title’ tag in the document properties, search engines go crazy for documents with ‘title’ tags.

 

3. Set the SEO-friendly URL

Give you document a simple name and make that part of the URL.

 

4. Use standard SEO methods

These tips are all well and good but don’t forget about the standard SEO methods, placing internal links to PDF pages, linking to relevant pages and search. Keep in mind keywords and image optimization.

 

5. Cut down the size of the file

The smaller the size of the file the faster it takes to load the better chance you have of impacting users positively.

 

6. Avoid duplicating content

Repetitiveness is a NO-NO, make sure you take action dealing with duplicate content. There might be a possibility of having the same content both in HTML and PDF formats which is not necessarily a bad thing but only if problems with duplicate content are dealt with.

 

7. Do not save the file to read in the latest Acrobat version

Having the file saved in the latest version of Acrobat will cut out users who have not upgraded which might be quite a few users. It is possible to find users who will upgrade their version for purposes of reading you file but it is highly unlikely.

 

8. Write protection

This is done to prevent the possibility of someone else uploading your file and changing it as they please.

 

Though search engines can index PDF pages webmasters still recommend the use of HTML. If necessary, now you have a few tips to help you make your PDF file seo friendly.

26 Time Management Hacks I Wish I’d Known at 20

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Here is a great slide show, and it is soooo true