7 Key Design Tips for High-Converting Landing Pages

If you go by the saying “Don’t judge a book by it’s cover” and expect people to buy it you might be in for a rude shock. That saying probably should be considered when dealing with people and even then put in mind you don’t get second chances to make first impressions. Landing pages is like your book cover here or your first chance to impress. For a successful on-site marketing campaign, landing pages are something you ought to pay attention to. Just having the page however, will not guarantee you high conversion rate on your site. Your landing page leads people to your site, this means if your landing page doesn’t capture visitors attention, high chances are they won’t bother going to your site.


You want to improve your site’s conversion rate, here are seven design tips to help you get the inbound traffic.


1. Get To The Point

The secret to this is say what you mean, put your message across in the simplest way. Visitors hope to get what they are looking for in the first 5-10 seconds, if nothing captures the eye by then you lose your visitor. Clear headers and sub-headers  bullet points to emphasis on the benefits of the offer helps visitors scan through the page. Make things as brief as possible it goes a long way.


2. Use Contrasting Colors

Your call to action on your landing page should be easy for visitors to spot. Use of colors that stand out is a good way to tell your visitors where you want them to focus on.


3. Stamp on a Logo

Make sure you logo is on the landing page to help viewers identify with your brand. Place your logo easily visible to see and keep it at the same spot on all your pages – shows consistency.


4. Avoid Visual Clutter

A picture tells a thousand words! Images are good for attracting viewers but they tend to distract from the message the landing page carries. Graphics on the page also beautify the page but this increases loading time. Don’t make visitors wait for a minute longer than they have to get a message that can be put in plain text.


5. Never Underestimate Formatting

Quite simple to do and very helpful when making landing pages. Making sure your offer comes out clearly on your page by laying out your images, headlines and form etc makes for a good user experience and helps conversion.


6. Add Social Proof

Add social proof why don’t you! Positive testimonies could be a great thing to add to your landing page. This adds credibility to your content and helps conversion.


7. Be Consistent

Though there is that temptation to change templates every time you feel it needs a change, try and maintain some consistency. Viewers might have gotten a hang of how to navigate through your page changing it often means they have to get around the new template. This reduces conversion rate.


So there you have it, 7 design landing page tips to keep your help your conversion rate. Try them!


LinkedIn Acquires Pulse Newsreader for $90 Million

LinkedIn a social network site for professionals confirmed their acquisition of a newsreading app, Pulse. A buy that might have many wondering just what next for the newsreading app. Seeing as how LinkedIn has been leaning more – investment wise – on the content they are offering their users, it sheds some light on this acquisition. Late 2012, LinkedIn introduced LinkedIn Influencers, a tool that helps users locate and follow celebrities, business leaders, basically, influential people. All this to enlist well known business people to contribute original content to the site.


Pulse looks to add to LinkedIn providing business related news to keep users informed of what’s happening. Though nothing concrete has been said of how the two companies will work together, Pulse says its app will not change for the moment. “We’re still working together on the product you love, and will continue to provide an innovative and visual news reading experience,” Pulse’s co-founders said. In a deal that is approximated to have cost LinkedIn $90 million, we are sure to have guide to how this integration will work soon.


In just three years of its existence, Pulse has a formidable base of 30 million users and a network of over 750 publishers should be reason enough to justify the $90 million.


3 Social Media Metrics Your Business Should Track

If your brand is using social media to market then having the knowledge of how your on-line campaign is faring is of utmost value to you. As they say – Knowledge is power – having a grasp on what you are doing right and what is not working for you can only give you an edge on running a successful campaign. So, where should you look? Or better yet which metrics should you look at to keep track of your company. Here we list three metrics you ought to look at to measure your social marketing.


1. Share of Voice

What people are saying about your brand may be something you are already looking at, going a notch further to find out what percentage of mentions within your industry actually go to your company is where you want to focus. Just looking at the mentions coming to your brand could be misleading. Share of Voice helps you find out what percentage your company gets and compares it with your competitors. Social Mention is a free tool you can use to do this.


2. Referral Traffic

One of the many reasons brands find themselves on social media sites like Facebook and Twitter is to get the attention of the millions of users and probably get them to your site. To find out which site increases your on-site results and which isn’t tells you where you need to put more effort. Google Analytics is a great and simple tool you can use to find out which social sites sends the most referrals.


3. Conversion Rate

Most important, this metric tells you what is working for your business. The amount of referral traffic that actually converts to your site activity whether through product sales, conversations, newsletters etc is the measure we take a look at here. This measure will need two elements of Google Analytics: Goals and Advanced Traffic Segments.

Google Analytics Goals helps you determine when a specific action has happened on your site. Advanced Traffic Segments can break out your analytic data by individual traffic source. The more definitive your data the better you understand what works for you. conversion rate should be carried out at least once a month.


These measurements are sure to add value to your business.


Why might a page with bad backlinks links be ranking highly?

I’ve seen multiple websites that appear in the #1 spot for various keywords, whose backlink profiles are pretty low quality (i.e. lower quality blog pages). Why wouldn’t Penguin have moved these sites further down in rankings?
jadoray, Idaho

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A Few Ways To Get Traffic To Your Website

This article will have some basic information about a few of the most widely used methods online to generate some traffic to your website or product. I will give you the good, bad and an overall opinion about each method so that your understanding will increase you can make an informed decision about which to proceed towards. I have used all of the methods in my business at some point or time and depending on what I am trying to accomplish, some work better than others. My desire is that you should move a little farther ahead towards realizing your goals with the information that I provide here.

The very first type of traffic we will discuss is paid traffic which simply means that you will pay for traffic to be directed to your website through some sort of advertisement. The most popular source of paid traffic is through the various search engines that will put an ad that you create next to some relevant keyword search results and every time a person clicks your ad, you pay for the click. You can also place ads on other peoples blogs or websites that are getting traffic that relate to what you are selling, most of the time a banner ad is used here. If you know your target market well and want to get a specific type of person to your site then Facebook is a good choice to place ads.

The best type of traffic you can get is the kind you don’t pay for which is called free traffic. In order to get free traffic from a search engine such as Google, you have to have relevant content that relates to what people are searching for and they have to like your content and the way you present it. Relevant content is specific information in blogs, articles and reviews that will help the searcher find what they are looking for. In order to have Google approve your content you must make sure that you understand how search engine optimization works and apply the necessary techniques of placement, keyword density and bolding to your content as well as having content added on a consistent basis which is very time consuming.

So now it’s time for you to figure out which of these two main areas of getting traffic you want to use by deciding if your time or money is more valuable at this stage in your business development. You can usually get a faster response by paying for someone to redirect traffic to your website or product but beware that is could get expensive. In order to get long term results you may want to go with the free traffic route and learn all you need to know about SEO and adding relevant content to your site. As always, I hope this information provides some value to you and allows you to move forward.