3 things you should do on Facebook before any trip

Facebook has got to be the biggest thing to happen to the internet since Google. With over 1 billion active users across the globe, there is no doubt Facebook is the best place to connect and share with long lost friends. As you connect with friends you also want to share what is happening in your life especially your exploits. It keeps your friends somehow entertained and want to get to be apart of what is going on in your life. So three things you want to do on Facebook before you take a trip at least to make it more enjoyable even for your friends.

 

1. Post your specific travel plans with a ‘call to arms.

It is common to find many who post where they have been after they have already been there. Well you can try updating your status with your travel plans and inquire from you’re friends places you should see on your travel. This will create for a great conversation and could actually act as a heads up for friends who might be living where you’re visiting. Talk about killing two birds with one stone.

 

2. Use Facebook city pages to find friends.

Depending on which part of the globe you are going to, it is interesting to find others who have already been there or are there. Facebook has a feature where it has become possible to do exactly this. Search for whichever city you are going to, New York, on the lower left side you should find a field that says “Friends who have visited New York”. Find out from people who live or have lived there about their great exploits.

 

3. Reach out to your weak connections.

Armed with No.2, this could be a great opportunity for you to reach out to some of your friends you rarely get to speak to. You have something in common to talk about, just don’t make it look like an ambush, find out what they have been up to and build from there. Ask about what you should do while there.

 

As much as Facebook is there to connect people we could also learn a lot from people.

5 common mistakes with rel=canonical

If web pages could just understand what you would want them to do and search engines would just understand what you mean. Paradise huh! Well, if wishes were horses – let me be the optimist that i am and give you the good news. There is a way you can help search engines index your content among duplicate content in the web. Using the rel=canonical tag in your header indicates to search engines your preferred web page version to index among duplicate pages on the web. Use of this tag incorrectly can often present errors or may not achieve the desired effect. Here are 5 common mistakes you can easily make when using canonical tag.

 

1. rel=canonical to the first page of a paginated series

Imagine a motor shop that is about to release a new model of a car which comes in three colors. This has to be put up on the site, it is common to find the use of the rel=canonical tag in the pages that are showing the model of the car in the three different colors. This is the wrong use of the canonical tag, because these are not duplicate pages and cause pages 2 and beyond not being indexed.

In a case like this it is advised to use rel=”prev” and rel=”next”.

 

2. Absolute URLs mistakenly written as relative URLs

Check and see that your URL paths are written as absolute paths which means it includes the http:// or as relative URLs “images/redmodel.png”. Now it is common to find the “http://” missing from the URL making it relative which may not be what you are going for. Algorithm may not read well into that and may skip reading the rel=canonical tag.

 

3. Unintended or multiple declarations of rel=canonical

We understand that sometimes the need to use a template can be ideal but when in use make sure you change the authors’ rel=canonical tag. It is common to miss it and add a rel=canonical tag of your own. When you have multiple rel=canonical tags Google will likely ignore all hints.

 

4. Category or landing page specifies rel=canonical to a featured article

You should avoid using the rel=canonical from a category or landing page to a featured article. In any case you would want both category page and featured article to be found by users, it is advisable to have a self referential rel=canonical tag on the category page.

 

5. rel=canonical in the <body>

The rel=canonical tag should appear in the <head> of a HTML document, having it in the <body> and it will not be regarded. Try and have the rel=canonical tag early in the <head>.

 

Link YouTube Channels to Google+

Now linking Google+ accounts to YouTube accounts and channels is a possibility Google announced. Though still being tested out, Google has opened up to YouTube creators to come up with a version that can be able to manage multiple accounts. This will come as a relief to many who had issues with managing their accounts, if this happens users can enjoy the freedom of managing up to 50 YouTube channels at once. Google says linking your account will unlock new features such as live broadcasts via hangouts, video sharing and YouTube tab on your Google+ page.

 

It’s quite simple actually, to link to your Google+ page users should visit their YouTube account settings and select “connect with Google+ page (beta).” Google have had issues with users combining accounts but this should be straightforward.  However, for mobile apps it would be advisable to use the latest version of the YouTube app on Android and iOS to avoid any unnecessary hitches.

 

Google hangouts has started picking up and is a very interesting feature, now with live broadcasts this should be reason enough to link your accounts.

 

Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain

Matt Cutts, Google’s head of search spam in response to a question asked about buying a domain that had spam on it and still rank it, and he advised against it. While it is very possible to do, for certain reasons, you would rather considering starting a fresh and build from there. You can expect two types of penalties one to get from acquiring such a site, one on the manual side or on the algorithm side. If it is a manual penalty you can fix it and submit a reconsideration request, if its an algorithm penalty you will have to be patient and wait for the algorithm to pick up the changes. Do not forget, depending on how aggressive the spam was the harder it will be to recover from it.

 

The process that it takes for this reconsideration to be done is a gruesome and quite frankly one that need not be so. If it were up to Matt he would pass the domain by and rather start a clean slate. You need to be careful with spammed sites, like Matt says some have been run down to the point of no return and sell them on forums to try get something out of it. You don’t need that!

 

RKG DIGITAL MARKETING REPORT

With the release of RKG ( Rimm-Kaufman Group ) marketing report for the first quarter of 2013, the rise in smartphone and tablet use has advertisers increasing their spending on search ads. It would only be the best move to tap into this growing audience. A couple of interesting scenarios this report had which I thought I would highlight here. The decline in search traffic from laptops and desktops which is not quite a surprise seeing the increase in tablet and smartphone sales. This however has seen an increase in search spending by 24% in the first quarter, with cost of mobile cost-per-click gaining on PC.

 

On search engine click share, RKG realized on traffic share across devices that each search engine shared an advantage on devices where it was the default. Though search engine giant Google still a preferred traffic share across the most popular devices i.e iPad, iPhone and Android Phones. In share traffic generated from mobile, Google lead by 28% to Bing’s 16% but on the Kindle Fire Bing had twice the click share of Google.

 

On revenue per click tablets generated 15% lower than PC, even with gained traffic share among other tablets and Android, which is still less than half that of the iPad.

 

In the first Quarter report of 2013, RKG found that iOS 6 accounted for 83% of Google search traffic from iOS devices, 75% of which not passing a referrer thanks to secure search.

 

This report would not be complete without a look into social media. This might not come as shock to many but Facebook has the lead on share of visits from social sites. Though a small segment of overall site referrer sending just 2% of all site visits, Facebook still has a good command on social media.

 

The full RKG report gives you a deeper look and analysis in search engine optimization, social media, comparison shopping engines and more with over 40 charts to aid.