Ten Mobile Marketing Mistakes to Avoid

The simple mistakes people make when marketing can only spell doom for your campaign. We all need a little help now and then especially when treading uncharted waters. So if mobile marketing is new to you, here are ten mistakes you want to avoid:

1.Not engaging with your customers and not making your campaign local, social and mobile

Jumping right into marketing your product is a major turn off on so many levels. You need to create a rapport with your customers before getting to the nitty gritty. Also marketing through as many media as possible to get to as many people possible to improve your mobile marketing campaign.

2. Not respecting the privacy of your customer

The urgency to make that sale sometimes clouds our j judgement and we think the more we sent texts the more likely we are to make a sale. Far from it, push messages without engaging your customers will only chase them away. Keep it to a minimum, probably one message a week will do the trick.

3. Not proofreading or testing your message

Make sure you know how the message will appear to customers before they do. Check your links, numbers, graphics, basically check everything especially spelling.

4. Mismatching content with mobile messaging

There different mobile handsets being used by your customers, so make sure links can be opened on every device available giving everyone an opportunity to view your campaign.

5. Building an app without a plan for promoting it

Thinking that after the app is up and running your job is over can mislead you. You need to promote the app with regular updates.

6.  Not targeting a specific audience or too much targeting

Your campaign will appeal differently to different target groups; women, men, young and old. Knowing who your target market is will better help you to customize ads that will appeal to different groups. Too much of it might also limit your reach to the population and diminishing returns on investments.

7.  Not adding your phone number
Make sure you include your phone number. Customers might need to reach you.

8.  Putting a QR code in any location where the user has no wireless access

QR codes placed in places where they don’t help ease access to your customers is of no use.

9. Your mobile ad or app should do more than one thing

Give your ad something new to captivate customers, give new, exciting content. The experience is what many will remember, just leading straight to the site is cliche.

10. Directing your customers to a non-mobile website

Sending customers to sites that don’t work on mobile phones is a mistake that could pass you by. Make sure your site works well on mobile phones.

There we go! Hope you take note and avoid these mistakes.

We are the 16%: Why Facebook should stop charging to increase the reach of Page posts

With over a billion active users worldwide, it is no secret why companies are making Facebook part of their daily marketing activity. Facebook’s announcement that what companies post through their pages reaches only 16% of their members news feed was thought to be much higher than that by some companies. However, for an improved news feed reach companies would have to fork out cash to promote their posts. This to some seemed to be some kind of underhand tactic to force admins to pay for marketing but Facebook says its just a measure to prevent spam.
It should be understood that since becoming a public company, Facebook needs to make revenue for its shareholders but there should better ways to raise revenue than limiting reach right! Here are a couple of ways Facebook could think of to raise money :-

1. Business Page fees – Introducing a fee for people who open business pages. There are businesses that depend a great deal on Facebook and it would not be inconceivable to charge an amount for using the platform.

2. Increase of Friendship limit – Many have already reached the limit of friends one is allowed to have, increasing the limit at a fee will raise revenue and give users an option to upgrade other than forcing matters. It’s always better having an option.

3. Phone Calls – Facebook could have users call friends cell phones over VOIP for a fee even if they are not on-line  Facebook has got us connected with long lost friends and news ones all together, having this option brings friends even closer.

4. Facebook Offers –  
Like many coupon systems Facebook don’t require prospective customers to do anything other than click on them. Modifying its offer systems to work more like other coupon systems to help aid sales.

5. Real-time Insights – Currently page insights take two days to update which could be speeded up at a fee. Creating premium pages that get real-time insights especially for a companies running campaigns could be very valuable.

For over a billion active users worldwide, limiting reach cuts growth potential drastically and marketers may reconsider using Facebook. As Facebook grows we expect changes to occur, only that these changes shouldn’t chase people away.

The death of SEO and why keywords are possibly being removed to push paid traffic

The fear of many that encrypted search would see the death of keyword has played a major shift in the SEO world. Rightfully so i might add, encrypted search does not convert keywords in any analysis which has got the SEO world worried. It is predicted that encrypted data would only affect a small percentage of overall searches which would come as a relief to many. Before, 2011 to be precise, encrypted searches was only for users who had signed in but now that it’s accessible to all the growth is evident.

So why would Google take away keyword from SEO? A few theories actually, paid search is one of them. Getting keyword reports from google at a cost obviously, where you get information on queries users used to how many clicks on an Ad on the Google search engine could be a reality. Other theories that could be a reason for this move could be to get people to use Google keyword tools or paid services to get more information on your site. Clever, though Google say encrypted search was simply a way of providing users with a more secure and private search experience.

Limiting overall search hinders SEO methodology accuracy, this could be another reason why Google are pushing encrypted data, as a way of limiting malicious promotion of websites. As difficult as it is to brainstorm on reasons why, it surely must be as hard to comprehend which route SEO will take next.

Extreme Makeover: SEO Edition

Like every piece of machinery needs a tune up once in awhile, so does your website. If you are looking to maximize on SEO at least, cleaning house is necessary every now and again. As easy as it is to forget about fixing up things on your site, most of the time where to start is the number one problem. It is for this problem why we procrastinate on doing tune ups but this should no longer be a reason. We all need a little help every now and again, and here we give you a couple of places you can start with to tune up your website. Have a read here>>>

10 Tools for Creating Infographics and Visualizations

They say a picture tells a thousand words, add visualizations and infographics, and turn what could turn out to be a long and hard to grasp meeting into an interesting one. Infographics and visualizations aid you in better explaining matters in the boardroom. Creating these infographics and visualizations need not be a tedious task, here are a couple of tools you could use to assist you

1. Piktochart

This is a web-based tool that has six free themes for creating easy visualizations and a whole lot more themes for paid version. With Piktochart you can drag and drop shapes and images of which you can customize. For this free version it is important to note that with every PNG/JPG you download will have a small Piktochart watermark at the bottom.

2. Ease.ly

Ease.ly is a free web-based tool that is great for conceptualizing and telling a story. However, you cannot create graphs with real data but it has a great user interface and themes which support many functions such as; flow-chart, map and comparison/relationship graphing.

3. Infogr.am

To create simple infographics, Infogr.am is the tool you want to use. Yet another free web based tool, Infogr.am has really nice themes and allows you to create charts using real data. Infogr.am offers a wide range of chart options and allows you to add your own images and videos.

4. Visual.ly

This tool is a great plus because of its integration with with social networks to analyze data from Facebook and Twitter. Creating fun diagrams just got a whole lot better with Visual.ly but it has very limited customization capability.

5. Tableau

This is an application that will have to be downloaded. Tableau has free tools to create a wide range of interactive data visualizations from bar charts to line graphs and others. These tools however are only there for Windows only.

6. OmniGraffel

For wireframing, OmniGraffel is a very good tool to create infographics exactly how you want them to appear. There are many free downloadable stencils which makes it simple to diagram architecture diagrams and even home layouts. This tool is not free though, for $99 you get the standard version and $199 for the pro version.
7. Balsamiq

Another wireframing tool for creating simple diagrams for mobile and web interfaces. The desktop version of Balsamiq is $79 but has a free demo version.

8. Make a video

Visual communication is where you have animated illustrations with verbal scripts to explain concepts and a great way to explain topics.

9. TimelineJS

This tool uses g Google spreadsheet to create good looking timelines. TimelineJS also links to most social media platforms such as Twitter, Youtube, Sound Cloud and others.Very useful in creating an interactive visualisation of a business.

10. Present.me

This tool allows you to create presentations and record yourself talking next to the slides.

These tools will surely aid you to creating interesting infographics and visualizations.