It is simple for one to take analytics at face value and brush it off up until you get to understand just how important it is. Digital agencies can pull a lot out of what analytics has to offer but regularly is ignored. Analytic data mostly is passed on in a way it doesn’t stick out – in numbers. I regularly get those funny inboxes “someone is spreading really bad rumors about you, click here to see what people are saying” and i would quickly click to see what people were saying till i got the gist of the ploy. But the way the information came to me put it in such a way clickability would almost be certain.
The data analytics give is key to success in knowing what design is working for you or what content hit home with visitors. Making this data stand out for everyone is a major task for digital agencies. So how do we “Free Analytics from Your Digital Agencies Closet”?
Appoint an Analytic s Evangelist
Giving someone the job of noting and congratulating different departments when progress is seen. Probably this should be an enthusiastic team player who will celebrate both internal successes, in a department and those of the agency as a whole. This shows others just how important analytics is.
Identify Goals and Leverage Points
Clear cut and definitive goals are the basic premises in building an accurate progression chart. Your Analytic Evangelist should have a sit-down with all departments and set these goals which have the biggest impact, using metrics to identify what influences their decision making.
Open the Data
Having this data available to everyone and encouraging employees to look at it and try to make meaning of what the data is.
Use Data as a Storyteller
As we said above, this data mostly is in numerical format which can be a bit of a bore to understand. But putting this data in context creating a story of what the numbers mean will drive the point home much more.
Unlocking your closet and freeing analytics should be a plan for agencies in the path of success.