3 Pitfalls of Enterprise SEO and How to Avoid Them

Enterprises usually need a lot of consultation before an idea is put in place and rightfully so because one move may affect everybody. Handling SEO for enterprises comes with what some smaller entities fight to have through optimization. Enterprises have loads of content, huge bank rolls to finance both on and offline marketing strategies and in fact are able to get links naturally. You may ask yourself where are the pitfalls in that, well, three anyway.

SEO isn’t always made a priority – As said above, most of what SEO is supposed to do for your business has already been achieved by enterprises almost effortlessly. Going to the boardroom to discuss SEO is difficult seeing as its effects are already been seen.

Lack of awareness and understanding – The logistics taken to run an enterprise are huge thus the different departments set to make sure everyone is heading the same way. Now, certain departments may not see certain ideologies are some and this brings strife. A change in design could enhance the site but could harm SEO, pulling down written content which works for SEO and replacing with images that does more for design than it does SEO.

Lack of collaboration due to tunnel vision – With the different departments handling different aspects of a company it is not weird for people to be stacked up deep in work. Each department is busy trying to reach their targets only visioning the end goal as a department and missing the overall business goal.

Is there any “save” from these pitfalls? Yes there is; communication. Having open lines of communication and using them constantly. In a wider scope of the matter, when everyone knows what SEO is all about and what they can do to influence optimization, it creates for a more peaceful work environment. Some training may need to be done but that is just a drop of water to the large volumes of what optimization can do for you.

Australia’s high court overturns ‘misleading’ search ad ruling, says Google was not responsible

Google breathed a sigh of relief when an Australian High Court overturned an earlier federal court ruling which accused them (Google) for running misleading advertisements on their search site. Misleading adverts that some companies took heed to in a plot to hijack traffic from Google competitors. The five High Court judges ruled unanimously in favour of Google. Following the decision a Google spokesperson gave the following comment:

“We welcome the High Court’s unanimous decision that Google cannot be held responsible for the ads that advertisers create for Google’s search engine in Australia. We have strict policies in place that require advertisers to comply with the law. If we are notified of a violation of our policies, we will remove the ads in question.”

Find the full article here.

Google’s Must-Follow Security Tips for Safer Internet Day

Google is redesigning their “Good To Know” site as they celebrate Safer Internet Day. The site was launched last year and is focused on providing web safety advice to protect internet users from the increasing scams and fraud on-line. Director of Privacy, product and engineering at Google  Alma Whitten says “Every day we identify more than 10,000 unsafe websites—and we inform users and other web companies what we’ve found,” she goes on to add “We show warnings on up to 14 million Google Search results and 300,000 downloads, telling our users that there might be something suspicious going on behind a particular website or link. We share that data with other on-line companies so they can warn their users.” Google security experts have given ten tips that internet users should follow. Take a look.

SES London 2013: How to Make the Most of Your Conference

As huge as the summer Olympics were last year, London is yet to host another great event this February. An event that will see the best minds in search marketing get together to share on their expertise and broaden individual skill. This year’s SES London event, which is scheduled from the 18th to the 21st will see keynote speakers selected from Microsoft, Twitter and aimClear. A round table meet the experts is set to present a chance for attendees to pick the experts brains in a more informal setting a part of the conference deemed a very important part of all of it. A highlight of what else you should expect during the conference has been given here.

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

The future of Google is not cast in stone yet, where innovation keeps changing it’s difficult to put a finger on what changes we are going to see. However, former Google CEO Eric Schmidt, has an idea on what we might see next, at least when it comes to search results. In his upcoming book “The New Digital Age” Schmidt says content that is linked with verified accounts will be given priority than content with no such verification. In his book, Schmidt also tells of an on-line future where privacy will no longer exist claiming it will be “too risky” having thousands of on-line citizens untraceable, anonymous and unverified. You can read more about Schmidt’s thoughts in his book here.