5 SEO Tips to Write Great Web Content

SEO copywriting oftentimes gets a bad reputation. And with all the keyword-stuffed sites on the Web, you can easily understand why people think SEO copy falls in one of two camps:

1. Your marketing content is SEO-rich and unreadable for humans.

2. Your content is written for an audience, thus sacrificing a high search ranking.

1300seonow knows from years of experience online marketing content can have the best of both worlds—high search rankings and highly engaging content. It’s just a matter of finesse—and common sense.

Here are 5 tried-and-true SEO copywriting tips that will drive traffic to your site or blog, while offering content that is compelling, useful, and credible.

1. Build cornerstone content.

Content marketing strategy involves building a site that has credibility in your target market. You simply have to offer valuable content related to your company’s expertise and your market’s interest.

Such content is called “cornerstone content.” For example, take a look at Copy Doodle. Our blog is created around keywords that speak to our niche, such as “copywriting,” “online content marketing,” and “SEO.” These keywords are the root of our cornerstone content and the heart of what our target market is most interested in learning about.

If you really want to rank high in searches, create a tutorial of valuable content, then build a landing page optimized for your tutorial’s keyword. Make sure all the links to the “sections” of your tutorial are on this page. This SEO strategy groups a lot of content onto one search engine optimized page, rather than diluting its optimization across multiple pages. Not to mention, this SEO page is useful for your audience and highly sharable.

2. Update your content to increase conversion rates and rankings.

Every time a visitor clicks “back” from your site after not finding what they were looking for, search engines make note. These bounce rates will eventually show the search engines that your site quality isn’t good—and your rankings will take a hit.

Keep your online content fresh and up-to-date to reduce bounce rates and increase relevance—and interest. Not only does this increase your rankings, but it will keep your audience on the page longer when they see new, engaging content, updates, or blog posts.

3. Don’t forget about page descriptions and titles.

Search engine rankings care about the details, including page titles and descriptions. After all, this copy is the first to appear on Google’s search results and the only thing a visitor has to look at when deciding whether or not to click on your site.

Page titles should be keyword rich and contain the site name and page name in 70 characters or less. Page descriptions should be no longer than 160 characters—a little less than a Tweet!—and should offer a keyword-rich description of the page’s content. Think of the page description and page title as you would an ad—you have very little time to capture a viewer’s attention and entice them to click.

4. Use the right keywords in the right place.

SEO is built around highly-targeted keywords, but that’s just the tip of the iceberg. As a rule, if you want a 3% keyword density, you’d include a keyword phrase 3 times for every 100 words you write.

But where you position those keywords matters, too. For example, a keyword as the first word in the first paragraph offers 100% density. Place that same keyword after a prepositional phrase, and you decrease the density to 60%. To avoid red flags from search engines, you should still aim to disperse keywords evenly throughout your online marketing content.

5. Keep it short, sweet, and readable.

Avoid rambling dissertations and try to wrap up your content in about 300 – 700 words. A lot can get said in 300 words and will help Google recognize what SEO keywords you are trying to rank for. If you find that a page’s copy is running long, break the content down into sub-sections or bullet points. Remember to stay focused and relative to your specified keywords.

International Keyphrase Research Tips For SEO

She gives six tips for international keyphrase research success including a few seemingly simple points which are often overlooked and here are the following: Train native-speaker localization staff; Use English (or the original language) keyphrase research as a basis; Don’t get fixated on numbers; It’s keyphrase research, not keyphrase translation!;  Look at Analytics; and lastly, Google Trends. She concludes that if you have any useful Dos and Don’ts for international keyphrase research? Share them with us!

Verifying ownership of your site in Google Webmaster Tools

This video helps you determine which method of verification in Webmaster Tools might be easiest for you. Please see goo.gl/kQnHQ for more information on site verification.

The Top SEO Tips for Social Media Profiles

We are all aware that Search Engine Optimisation and social media have been working together for the past few years. And now both are more incorporated than before, predominantly as Google progressively further changes in social rudiments into search domino effect. If you’re not aware of the strategies on how to receive traffic on your website therefore, you are missing out potential visitors.

It is accurately helpful that there’s an assemblage of some of the top SEO guidelines athwart social media profiles in array for us to make sure we have our web pages in order. Indeed these are all optional as a broad-spectrum of good practice to fuse to it and not as a guarantee that we will receive a full traffic for our keywords.

These are tips to employ flanking  the ordinary banter in our community, some of these tips are applicable for internal search, such  as in Facebook Pages for there are assured boundaries in the content on Google – Keywords in Facebook Page updates, it can often be a bit of a push and pull between writing content purely with the user in mind, and writing content that has one eye firmly on SEO; Writing anchor text on your Facebook Page the same rules of good linking still apply on our Facebook Page; Link often on your Facebook Page– sending links out from your Facebook Page in general is important in helping to improve your SEO rankings within Facebook search; Keywords in Facebook photo captions -even though certain activity within a Facebook page is ‘no follow’ by Google.

Furthermore, Keywords in your Twitter bio– in your Twitter profile, your ‘bio’ is actually the meta description of your Page, making it an incredibly important aspect of SEO on your Twitter profile. Use bit.ly to shorten links on Twitter – using URL shortcuts is often done on Twitter profiles. Keywords early in tweets – in an individual tweet, the first 27-40 characters count as the title tag within a Google search result. Followers boost your PageRank –



The Planned Life: The Way A Planning And Scheduling Software Program Assists You To Do It All

By Lenny Dalembert

You’ve learned about the “unexamined life” and exactly how it results in displeasure. Lately though you’ve discovered the way your outrageous schedule isn’t allowing you ample time to even take a seat and ponder with your life. There is too much on your plate right now. Whether it’s keeping up with activities in school and aiming to obtain a promotion in the office or having a home with 4 lively kids and keeping up with social events, you’re about ready to run away and locate a quiet destination for some serious examination into your life. A time to yourself is certainly needed but you needn’t runaway. All you need is a planning and scheduling software program.

Experts and corporations aren’t the only ones that want to get well organized with regards to managing several projects. Parents that happen to be pulling double, even triple duties and students who are struggling in order to meet the expectations of academic work and extracurricular activities should also use a system to keep up. With the culture of multi-tasking, a calendar (with enough space for making notes) pinned to the refrigerator will no longer do nowadays. This is, after all, the digital time.

Today’s organizing and scheduling can be performed and managed through software. You’ll have access to your personal timetable with your smartphone. You can also utilize the software to incorporate with an existing calendar program you’re using like iCal or Outlook. The application lets you stay on top of your commitments and attain your duties promptly. You may also gain access to links to resources and data you’ll need to complete your obligations.

Once you have access to a personal schedule in your mobile phone, you don’t have to waste your time and energy attempting to race home to confirm, as an example, if that parent-teacher conference you’ve scheduled is taking place that very day or maybe the following day. For any parent juggling a career and work, it’s fairly easy to overlook meetings. So wherever you happen to be, at a social event or in the office, your hectic routine will be within your reach via your appointment scheduling software.

You never need to bother about missing out on school activities. You won’t ever have to scramble for that important exam. You never have to double book a commitment – a usual mistake most working parents make. Organizing two different meetings in a single day is not just nerve-racking when you realize your error. But it could also be the source of conflicting situations with your loved ones or co-workers.

Don’t let a insane plan take control of your life. Manage it. Control it. Live it having a smart planning and scheduling software program.

Whether it’s balancing activities in school and trying to obtain a promotion in the office or having a home with four full of energy kids and keeping up with social events, you’re about ready to run away and locate a quiet spot for some serious examination to your life. A moment to your own self is certainly required but you needn’t runaway. All you need is a planning and scheduling software program.