Swipp launches to take on Google and Facebook Graph Search with a new social intelligence search

Facebook and Google have a new player in the social intelligence search arena. Swipp, a new start-up recently launched its services that look to turn daily social expressions and try to turn them into a usable form of social data. The social graph is believed to hold a lot of valuable information by the company who say this data reflects what everyone is thinking at a particular time.

The founders of the company, Thorson and Costantini, realized that people wanted to stay connected but needed a standard data structure, archive or reporting tool in the knowledge world but not in real time. Swipp came in to help create a data structure that will keep the world socially informed. It comes with other tools which include a website, iPad App, mobile app, data dashboards and an API.

So how does Swipp work? Well, once you sign in you can carry out a search of things that interest you, sports, music etc. When you find something that interests you, you can show how you feel on a scale (-5 to +5) where photos and comments about feedback can be left. You also have an option of starting your own topic or picking one from the 10 million already provided. With the aim to improve on what has already been provided, the company hope to have maps, links, videos and real-time news displayed within each topical page. Interesting enough is that Swipp does not integrate with other social networks. A tall order for Swipp but a hurdle they are positive they shall overcome.

It is yet to be seen but if Swipp are successful with getting users without pulling from Facebook or Twitter, two of the largest social media networks, the market for intelligence marketing is going to be huge.

Author Rank, Popularity, Authority, Social, Ranking? What’s the Tie?

Back linking is a sure way of telling a site’s popularity but does this give us credibility to others viewing our content? Have you ever got mail from an anonymous person with a link to picture or site telling you how funny the picture is or what life changing scheme you could find on that site? The reality is these tactics do generate a large amount of traffic increasing the site’s popularity and in some cases getting images going viral. There seems to be a new metrics for measuring popularity taking on which is authority.

The reliable attribution was the first step Google took with rel=”author” tag which was not verification foolproof. Google made it simpler by coming up with Google Authorship which only required users to have an email with the domain they were claiming content to that would be linked to their  Google+ accounts. A genius way to eliminate duplicate content and enhance search quality experience. A benefit many will agree will have a great impact on SERP’s giving more precise information.

At the moment, data for search queries done on various terms could bring any number of results which may be hard to verify. Authority will see a little bit more of reliability in ranking. Don’t get it wrong, links still play a vital role in setting trends and passing popularity from page to page but we might get to see more and more non-linking citations take the lead.

If Authority ranking is making any sense then jumping on the bandwagon would be the logical thing to do. However, quality of your on-line content should be worth reading about.

What’s Next For SEO?

Google’s decision to make secure search default on its chrome browser to prevent the flow of organic keyword data through to analytics tools as part of referral information, has got Ryan Deshazer, Senior Vice President Digital Experience, thinking “What next for SEO?” Just this past November Google started cracking down on analytics tools that provided scraped data to users by revoking API access to some of its products.

Innovation is ripe in the SEO world and looking for what comes next in terms of hits to your site and how you get there must be on most search engine expert’s minds. Optimizing sites relying on keyword data is no longer an avenue SEO experts will consider taking. In Ryan’s article, google looks like they want to do away with keyword data and visit data which have been key in web optimization. He however has a few beliefs on what we should expect from Google’s recent crack down on SEO analytics tools.

The saying “You can’t teach an old dog new tricks” says a lot here. It will be hard for many to let go of rank data which has been used for years as a gauge of SEO success and keyword queries. It’s not all gloom though, Ryan believes content marketing and brand storytelling through digital communication channels is the next big thing in SEO. Judging of web pages and any other digital content by the goals organizations stand for.

If Ryans beliefs are anything to go by, the days of search optimizing websites are almost over.

SimilarWeb looks to topple Alexa with a fresh take on website ranking

Talk about any website ranking tool and the name Alexa won’t miss. For ages this tool has been used to rank websites with few other competitors around but still remains as one of the top tools used to compare global web traffic. However, innovation knows no end and a team of Israeli producers who have come up with SimilarWeb a tool set to rival Alexa. Launched recently, SimilarWeb is being offered for free but a pro version will be rolled out in the coming months for a fee. You can read more about SimilarWeb, see screen shots of its user interface and the differences it has with Alexa here.

Mega.co owner auctioning domain for $500,000 to fund ‘open Internet’ cause

In a move to support free and open internet, owners of Mega.co are auctioning their domain for a whopping $ 500,000 because of Kim Dotcoms new file sharing service Mega. Currently Mega.com redirects visitors to join.omega.ga which promotes “The Omega Project”. A banner on Mega.co which directs to an auction on Flippa Domain starts the bidding at $500,000 with a buy option for $1,000,000. Some of the proceeds from the auction will go to a fund set up to defend Jeremy Hammond, Bradley Manning, Barrett Brown and Andrew ‘Weev’ Auernheimer. Launched officially on Sunday with the domain mega.co.nz, users to the site reached 100,000 in just one hour.