The Effect of Google Algorithm Updates on Article Marketing

By Peter Nisbet

In spite of recent Google algorithms or updates, writing articles is alive and kicking. Article marketing will survive no matter how many critics decry it and even the maligned Google Disavow Links tool can be used positively to improve your rankings.

I use very little other than article marketing to promote my websites, yet they figure prominently in the Google rankings and provide me with a fair amount of traffic. By now, most people should understand that Panda deals with poor and spammy backlink sources and Penguin is all about multiple linking sources, anchor text and keyword spamming within Web content.

The Disavow Links Tool

The Disavow Links tool is new, but looks pretty innocuous, even though it could, conceivably, be used by your competitors to ruin your backlink sources – until these sources find a way to bite back that is. Its function is to allow you to inform Google of the backlinks to your websites or blogs you want ignored and skipped by the indexing and ranking algorithm. You will lose any Google PageRank
points from disavowed links but, once disavowed, they cannot do you harm.

Google still gives good relevance and scoring backlinks to articles accepted by free article directories such as Ezine Articles and Go Articles. There is a tendency for paid directories to be more liberal in the quality of articles they publish, but the majority still applies a good degree of editorial qualification.

Google Penguin Update

Where the Google Penguin update has been particularly active is in down-listing, or even dropping, web pages receiving significant backlinks from poorly written articles. (I originally mistyped that as ‘poopy’ but that would not be far off the mark!). It is important to have backlinks from web pages, such as article directories or other websites, that are of good quality and offer good information.

The days are gone when you could go to an online freelance site and pay $2 for a 500-word article written by someone whose native language is not English and get it listed by Google. Such writers are no doubt the tops in their own countries, but Google has finally clamped down on poorly written content, with errors in grammar and sentence construction. Penguin has seen to that, while Panda ferreted out links from sites that accept any old standard of content.

Article Directories and Google Panda

Ezine Articles, Go Articles, Article Rich – in fact most article directories – are acceptable. If you are not sure, check out a few articles written on your niche that a particular directory has published and check its grammar and its accuracy. The same is true for PDF directories and some minor social networking sites.

That’s Panda. Penguin settles for targeting multiple anchor tests, links to the same page on your website and a lack of variety in the type of sources for your backlinks. Panda targets publication quality, Penguin links quality. The Disavow Tool is for you to remove links from bad sites that might adversely affect your listings.

Fundamentally, article marketing still works well, and writing articles is still a great way to promote your websites and products. However, make sure you know what you are doing and write high quality articles. Google algorithms are mathematical statistical formulae and cannot hear your explanations for your failings.

When using article marketing techniques to promote your website, it is important that you understand the Google algorithms that can affect your ranking. Check out Peter Nisbet’s site on

Should SEO be Renamed? – Matt Cutts view point

Matt Cutts the head of Google’s web spam team, his view on if SEO should be rename to something else.

Basically it does not matter what we call it, we need to get rid of the Black Hats and rip-off merchants!

Finding a Place to Start

By Colin Bettin

You wake up one day and decide that you want to earn a living on line.You are not entirely sure what to do or how to go about doing it. Well, I’m going to try to help you find a place to start. This is by no means a fool proof plan. It will help get you off the ground heading in the right direction in the least amount of time possible.

Sit down and write down your hobbies, interests and skills. Sometimes these three things may be one and the same, but in other cases there Sometimes these three things may be one and the same, but in other cases there will be some very diverse things going on here. For example, my skills are public speaking and motor sports. However, those aren’t my only interests. I am interested in music,history, travel and a number of other things. As for hobbies, I collect CDs, DVDs, watch TV (far too much my wife tells me!) and do quite a few things outside of work to keep me busy

While I like music, I cannot play an instrument. However, I know enough about music to write on the subject. So that’s always a possibility.

Why do I suggest that you do this? It’s simple. I know the idea of making money, even lots of money, can appeal to many folks. But let me tell you something, making money is not the be all and end all. If you don’t really enjoy what you’re doing, you’re going to end up hating it. When that happens, you will eventually stop doing it, no matter how much money you’re making.

Once you’ve listed all your hobbies, interests and skills, the next step is to go through them all and see how you can turn one of them into a money making business. I stress the word ONE because you don’t want to get involved in too many things, at least not in the beginning. Building an online business when you’re first starting out takes a lot of time and concentration.You can’t be dividing your efforts between multiple things. Ultimately, you’ll end up getting nothing done at all.

Now, the key here is to pick something to concentrate on that you’re going to have a chance of making money with. As much of a shock as this may come to you, just because you’re interested in something doesn’t mean the rest of the world is, or for that matter, enough people to make that interest worth pursuing. So you have to do some research on the subject. Go to forums and other sites. Find out if people are talking about this interest of yours. See if they’re having a problem that needs to be solved. If they do, find a way to solve that problem. That’s really what it all comes down to in a nutshell. You find a problem that a group of people are having and you solve it. It’s as simple as that!

Colin has help thousands of people worldwide get started in very successful online businesses. Get a copy of his free report on” How to start and profit from your own Internet business” at or get your own “Start-up kit” at

Seeking Online Success? Let Experts Bring You To Great Marketing Techniques

By Mack Goodwin

For any business venture to succeed in today’s markets, it is no longer enough to have a single good business plan and a single place for a brick-and-mortar store or office where people can come and purchase services. These days, the competition is increasingly being played online; the Internet has turned into a great resource for every product or service that a customer could possibly want. If you haven’t set up your online existence yet, then you may end up being left behind by your more forward-thinking opponents.

No matter how small or recognized your business may be, it is important to have an online presence where online users can see your products or services, learn about your background and qualifications, and lead other web users to visit. With millions of buyers worldwide owning a number of mobile devices to which they are logged on for most of their days, your best bet for getting recognized and enticing more prospective customers is to be extremely visible right where they are really going to look-online. This is where web expert comes in.

This internet marketing strategist helps companies develop a powerful search engine optimisation (SEO) technique that would support their websites get positive ratings on search engine results pages. This, by itself, is no simple job, although the method for success is pretty simple. Experts show online marketers that good quality still remains the primary factor for obtaining good results from major search engines.

Throughout the year, search engine sites has released numerous revisions and modifications to their search methods, all with the same common goal in it: to show in its results pages only the top quality websites that give the correct information on the keywords that web users key in.

Achieving online success, then, would not be feasible by simply understanding ways to manipulate search updates. The key is to supply information that consumers will want to learn and be interested in sharing with other people because of the worth it gives. It’s also essential to make an effort to lead natural traffic to your site from a variety of sources-social media sites, videos, press releases, and so forth. When you create a status for offering as much top quality services as you can each time, your brand name will be maintained across distances and people will be looking for your site directly.

Along with a marketing strategist, businesses can have a well-developed website working to promote their brand, produce new business, and get significant revenue and achievement.

This internet marketing strategist helps businesses develop an effective search engine optimisation (SEO) strategy that would support their websites get favourable rankings on search engine results pages.