Live Chat Can Reduce Shopping Cart Abandonment

Online shopping can at times be a stressful experience. For instance, being undecided about what size jumper to get or whether your items will arrive in time. E-commerce businesses need to ensure they are optimising their site to make their shopping experience quick and efficient for all users. One of the most effective ways to do this is to use a live chat tool. Read on for why you should be using it.

Why Use Live Chat?

Live chat is a rather new service that websites are using, but businesses have realised how effective it is and are using it more often. Communication with customers is key to making a sale. If anything on your site is confusing or missing users won’t go through with the sale. Whereas if they can chat with a person in real-time there’s more chance they’ll find out all they need to know and buy the product.

Live Chat Is The Equivalent Of A Sales Executive

When customers buy online they are usually in the comfort of their home, in front of the telly or whilst lying in bed. They haven’t got the chance to ask any questions they may have about the brand to staff members, or get their professional opinion. This doesn’t apply to all products, but at times it helps when there is the option to ask a sales executive for more information.

Live Chat: The Solution Providing customers with a live tool function solves this problem. It provides businesses with the opportunity to offer their services and knowledge to customers. Not all users will use the live chat tool; however those that do will feel more comfortable buying from you.

Respond To Queries In Real-Time

There are numerous ways customers can contact businesses these days – either by email, telephone or through social media such as Facebook and Twitter. However these are not the most efficient ways of getting answers. If a customer is half way through a checkout process, it is unlikely that they will stop what they are doing to ask a question either on Twitter or by email as they may not get an immediate response.

Avoid Delays Having a live chat tool will make all businesses respond to their customers in real-time. That way there are no delays whilst customers wait for businesses to respond. And once the query has been answered, customers are more likely to continue the checkout process and buy the product.

Why Use WordPress?

WordPress is now the number 1 web hosting system in the world. Why use WordPress? Here are some of the reasons why we are fans.

WordPress is FREE

WordPress is absolutely free and so are the themes and plugins. Most of the extensions and add-ons come with optional paid upgrades or a donate option but there is more than enough free material to tailor to your website and your business branding.

EXTENSIONS and PLUGINS are great

What other platforms charge for, WordPress freelance and official designers and programmers work on and provide for free. So if you want a plugin to add a shopping cart, optimize your SEO, link you to Twitter, block Spammer’s comments or provide statistics on who is visiting your site, you just search the keywords in plugin, download and activate and WordPress does the rest. Plugins are really intuitive and work around your site and design; they will blend into your layout or will take explicit permission from you before they change anything.

THEMES for business or pleasure

WordPress contains thousands of themes that are made to thousands of different specifications and they nearly all can be easily modified. So if you are creating a business website, you can match a free theme to your business colours and layout with little hassle and without it looking like any other site.

WordPress is USER FRIENDLY

For those businesses or internet users who know their way around Word and Facebook but don’t know how to write website code or change fonts or styles on their sites, WordPress is fantastic. WordPress is extremely easy to use and manipulate, whether you are a first time user or an expert. WordPress offers a Visual rather than HTML box to write your articles or blogs.

This Visual Box has straightforward picture icons that you simply click on to insert photos, video, media, links or change the format and WordPress adapts your site accordingly, without you having to learn web code every time just to put your title in bold. Another benefit is that once you have written and uploaded your site in Visual, you can read it in the HTML box from your dashboard and see how the code is written.

Therefore you can learn the web code and how WordPress is working as you go along, so if a link or site breaks down, you will know what to look out for in the code.

WordPress is WEB STANDARDS COMPLIANT

WordPress adheres strictly to the rules of Web Standards, which is great because it means your site will always be on the safe lists of Google and anything that you may accidentally upload that doesn’t comply will be flagged by WordPress. It also gives WordPress a very good reputation and this in turn reflects on its users.

WordPress is SEO FRIENDLY

What would be the point of creating a brilliant website that shows you off to the very best advantage if no-one ever saw it? The WordPress platform is designed to be SEO enabled. You can tweak and improve these as you go, but even without adjustments the permalinks and simple layouts make it easy for Search Engines to find your site.

WordPress has great SUPPORT

The Dashboard links to WordPress Forums, Help and Support are an excellent source of tips and advice about how to improve your site and solve any issues you may experience. Even better than this though; because WordPress is so universal now, if you have a problem with your site, you can just type your problem into Google with the word WordPress and you have a good chance of finding a discussion forum or article on how to solve your problem.

WordPress UPGRADES with you

The Dashboard and the CSS Sheets and PHP or HTML formats of the Themes all contribute to a slick looking website. The added advantage is that because your website is packaged separately through the Dashboard; i.e Media, Pages, Links, Themes, Plugins then you can make alterations without doing a major overhaul on your website.

Say you made a website for your business when you were first starting out and knew little or nothing about web design. You expanded it organically as you learned more. Now you are quite confident and want to give your site a new facelift with a new theme and everything. WordPress stores your Pages and Posts and Media and Links separately so you can rejuvenate your site without having to re-write all your material because WordPress automatically transfers your information to the new theme.

So as your online business grows, your website grows with you. WordPress will tell you when it has a platform upgrade, invite you to save everything and then complete the upgrade without disturbing a single comma or full stop on your site.

In conclusion, we love WordPress because it works well for the website owners and helps you create pleasing sites for your customer s and you can use it to your advantage whether you are a beginner or seasoned expert.

Best Affiliate Marketing Programs – Choosing Which Affiliate Products To Promote

By Adam S Harding

As an affiliate marketer there are lots of affiliate programs to choose from. But it can be hard to decide where to send your hard earned traffic to get the maximum possible return on investment.

In this article we will look at a number of key points the best affiliate programs should include in order for them to be worth your while:

Lifetime Cookie Tracking – When you promote a typical Clickbank product what happens is that you get paid a commission for an initial low ticket item. But then the product vendor is building a buyers list and will now promote high ticket products to those buyers and cash-in big time and you won’t see any more payments for that. But some affiliate marketing programs will actually give you credit for any sales made on the backend. So if a high ticket live training seminar product is sold in 6 months time then you will get credit for that.

Marketing Material – Look at the affiliate section and see what material the vendor gives you to work with. Look out for a list of high converting keywords, banner ads, and swipe email copy to help get you off to the quickest possible start. The best affiliate programs for beginners will also give you some training within their affiliate area for how to drive traffic to the offer.

High Ticket Affiliate Programs – Programs that really do work best will let you sell high ticket products as part of the overall sales funnel. For example, with most affiliate products you will sell a low ticket item and make a small commission and then the vendor will sell their own high ticket items to that customer on the backend and you won’t see any of that. But if you join a program that gives you lifetime cookie tracking as part of their sales funnel then you will get credited for all high ticket backend sales.

High Converting Offer – Obviously you will want to send your traffic to an offer that will convert visitors into sales. Make sure the product vendors understand how to market online and have produced a compelling sales page or sales video presentation to get the maximum conversions. Also look to see if they have any tracking and testing stats as proof that good conversions have been recorded by other marketers as well as from the vendor’s own internal testing. Usually the product owner will test their offer out with a number of paid advertising campaigns to ensure that the optimal conversion ratio is reached. Sales video presentations in particular convert very well nowadays.

For a list of the high ticket affiliate products, check out the latest updates by WebTrafficToolkit.com.

The Fortunate Life Of The SEO EXpert

By Liz Leask

Almost everyone, as soon as they reach adulthood, have to work to earn a living no matter whether the employment involves working for themselves or working for a boss.

This applies to the majority of the world population, that is unless they have been born into wealth, but even then most people actually prefer to keep busy even if they have been born with a silver spoon in their mouth.

During a year most people are at their place of work except for about four to six weeks when they have a holiday usually about three to four weeks in the middle of summer and a week at Easter and Christmas. For the rest of the year they have very little freedom or choice of what they do for between thirty five and forty hours each week when they must work.

There are some people who are fortunate to have a special talent which enables them to work fewer hours yearly than the average human being. Sports people belong to this group with footballers, for example, only appearing to their public a couple of hours each week for a few months of the year, but admiteldy they have to train at some other times, but never the less they have much more free time than most.

The same is true for most other people engaged in professional sports such as boxers, rowers, rally drivers, runners, etc. etc., All of whom do not appear to work all that long.

Entertainets, including comedians, singers and actors rarely work in the way normal members of the public do, but many of them can make vast fortunes for working a relatively short time.

Howvever all of the above category of workers are similar to more run of the mill people who work in offices, shops, hotels, and so on, in that they are required to be at a certain place of work for specifific period of time, and the have no choice regarding this.

One profession that is very lucky is regards the location for their work are web design and search engine optimization specialists who are as long as they have total access to a telephone and computer can work and live absolutely anywhere.

It is surprising how many people in the UK think that they are dealing with a web design and SEO company in their own country when in fact the website optimization company is in Spain, Italy, America or even further afield.

This does not mean that the customer does not receive the same high level of web design and SEO that he expects and deserves. It is only due to the fact that the search engine optimization expert can perform an equally good job no matter where he or she is in the world as long as they have the facilities to perform their work and to communicate easily by phone or web cam with their client.

Therefor a website service expert who can do so much to increase a customer’s client base and place there business at a much better and profitable level also has the ability to make his or her own life much more enjoyable as well.

We are a U.K. website services company staffed by native English speakers. We offer all SEO Scotland, including monthly search engine optimization Scotland article and content writing, blogs, press releases, directory submissions, etc. on their own. We have achieved page one positions on Google, etc. for extremely high volume keywords.

Are You Thankful For Your Internet Business?

This is Thanksgiving week here in the United States. Regardless of your political persuasion we do have many things to be thankful for in this country.

My question is when you look at all of the things you are thankful for is your Internet business one of them?

I personally have been through many ups and downs in the past 10 years building and maintaining a full-time online business. Running a profitable Internet marketing business is really not any different than running an offline business.

You still need to take care of the basics if you expect to succeed. You certainly need a good product or service and a way to get those out in the marketplace.

What has changed drastically in the last couple of years is how Internet marketing works. Google has made changes to their algorithms in the name of Google Panda and Google Penguin.

It’s interesting in the last six months that those of us who make money online, and are serious about it, have adapted and continue to find ways to do that. If your Internet business is not where you want it to be you may want to consider your business model.

At this point there are so many different ways to make money online you cannot fail if you find one that appeals to you.

We’ve been concentrating more on local business websites and marketing. This continues to work well because you can niche down which allows you to focus on a targeted market with less competition.

Affiliate marketing is best done this way today as well. You have to be creative when you find niches to target, but there are still plenty of them out there.

Network marketing is one of the best ways to make money on the Internet if you’re into social networking. Facebook, Twitter, LinkedIn, and other social sites work really well for meeting people and developing partnerships with them.

Network marketing is a good business model for taking advantage of the efforts of other people while benefiting both them and yourself. The last time I checked there were over 68 companies doing over $100 million a year in revenue that marketed their products with the multi-level marketing business model.

E-mail marketing is a good long term business strategy. My company has benefited from building a large list and continues to make money from it.

If you don’t have an Internet business you are thankful for at this point don’t give up because the opportunities are still there.